Continuous Development Of The Business
When working with businesses from different market sectors, Stephen has found that it is wise to proceed by asking targeted questions and working based on specific marketing development fundamentals that touch on all of the major aspects of the organisation that links product & services development through to branding, channel marketing, effective promotion as well as the delivery into the hands of the end user clients.
It is often the case that the Internet is treated as one whole marketing channel. When things are considered, one will conclude that any online business development campaign will be more effective if it is tailored for specific ‘pockets’ of the internet where target market segments reside
When drilled into, these four components can be compared to a SWOT analysis and focuses on the Internal & External aspects of the development of any business. Stephen will assist in defining the fundamentals and implementing effective strategy development principles.