how to develop a marketing strategy

Posted on August 19, 2012 by kokujin - (0 comments) One of the most common questions that I get asked by those who are starting out in business; also by those who have been involved in business maybe for some time who maybe running a functioning business and making a decent living is : 'just how to I actually go about developing a marketing strategy' ?? At a recent networking event when speaking a business owner who by his own admission if well versed in the technology of his business (but not in the marketing) I spoke of the three pillars that I use when thinking about, explaining and developing a marketing or business strategy. They are :- Product/Service categories Channels To Market Market Segmentation ... that is to say, we work on defining the category of the market that the Product or Service fits into, we then work on the marketing Channels. When it ... [Readmore]

mobile marketing business strategy

Posted on August 5, 2012 by kokujin - (0 comments) As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers & other mobile devices) by the population at large. Of course it could be pointed out that this is mainly for personal & social purposes; however - the business person must also consider those business purchasers looking for information (as we consider business to business marketing) and; those end user clients who are out searching for news and information using their mobile devices. Given the small screen size, it is becoming critical not to present searchers with a full blow website but with the reduced options given ... [Readmore]

internet marketing consultant london

Posted on July 7, 2012 by kokujin - (0 comments) I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing marketing strategies] & internet marketing services; there seems to be a notion floating around that putting up a few facebook pages, twitter account and linkedin pages constitutes an internet strategy. Having worked with and consulted for organizations such as Swatch Group China, Black & Decker, Iveco Trucks & Genworth Financial our business discussions centre defining markets, segmentation, branding, products, services and utimately revenue generation. Where the internet comes into play is how being used as a channel to market - that is either to :- be used ... [Readmore]