Business Strategy

The function of any business is to service its active set of clients and that is where the area of expertise will lie. In this technology enabled world most companies know that they need to have a website - even though there are many companies out there in the world who still do not even have a website for their business !! Company owners also know that the internet has a big part to play in making sure people actually know about the products and services that they have to offer. [display_podcast] This leads us on to how marketing and the ongoing development of business strategies have changed over time. This leaves business owners with a decision to make, spend the time learning about all of the complexities of pushing the marketing message of their company out to the internet or, bring ... [Readmore]
One of the most common questions that I get asked by those who are starting out in business; also by those who have been involved in business maybe for some time who maybe running a functioning business and making a decent living is : 'just how to I actually go about developing a marketing strategy' ?? At a recent networking event when speaking a business owner who by his own admission if well versed in the technology of his business (but not in the marketing) I spoke of the three pillars that I use when thinking about, explaining and developing a marketing or business strategy. They are :- Product/Service categories Channels To Market Market Segmentation ... that is to say, we work on defining the category of the market that the Product or Service fits into, we then work on the marketing Channels. When it ... [Readmore]
As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers & other mobile devices) by the population at large. Of course it could be pointed out that this is mainly for personal & social purposes; however - the business person must also consider those business purchasers looking for information (as we consider business to business marketing) and; those end user clients who are out searching for news and information using their mobile devices. Given the small screen size, it is becoming critical not to present searchers with a full blow website but with the reduced options given ... [Readmore]

Testimonials

HassanTestomonial
During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for ... [display_podcast] ... a wide range of business owners that attended and opted to take advantage of the strategy consultation ...
Stephen C Campbell Business Testimonial
We are living in a world that is becoming [has become] increasingly connected, companies are looking to sell their products and services all over the world in order to generate the maximum amount of revenues possible. Diversity is now a ...
RosamariaTestomonial
I was priveleged to act as a resident Business Consultant at the latest BStartup show at Olympia which took place ... [display_podcast] ... on Thurs 26th anf Fri 27th November 2009. I conducted Business Strategy Consultations for many businesses, however in particular we ...