Business Strategy

The use of the internet for marketing is of course one of the topics that is always on the agenda of the executives and management of companies worldwide. Due to the complexities of digital marketing, social media, search engine marketing, reputation management, search engine marketing and more. We see that many companies are wisely making use of digital marketing agencies in order to ensure that they get the most out of this complex form of marketing. So what are some of the things that businesses should look for and be aware of when it comes to selecting and working with a digital marketing services company [such as our sister company Capid Houser]. In reference to the social media and digital marketing campaigns service offering that Capid Houser executes for businesses there are a number of components that we feel are of ... [Readmore]
The function of any business is to service its active set of clients and that is where the area of expertise will lie. In this technology enabled world most companies know that they need to have a website - even though there are many companies out there in the world who still do not even have a website for their business !! Company owners also know that the internet has a big part to play in making sure people actually know about the products and services that they have to offer. [display_podcast] This leads us on to how marketing and the ongoing development of business strategies have changed over time. This leaves business owners with a decision to make, spend the time learning about all of the complexities of pushing the marketing message of their company out to the internet or, bring ... [Readmore]
One of the most common questions that I get asked by those who are starting out in business; also by those who have been involved in business maybe for some time who maybe running a functioning business and making a decent living is : 'just how to I actually go about developing a marketing strategy' ?? At a recent networking event when speaking a business owner who by his own admission if well versed in the technology of his business (but not in the marketing) I spoke of the three pillars that I use when thinking about, explaining and developing a marketing or business strategy. They are :- Product/Service categories Channels To Market Market Segmentation ... that is to say, we work on defining the category of the market that the Product or Service fits into, we then work on the marketing Channels. When it ... [Readmore]

Testimonials

Sabian
I consulted with a company operating largely in the Construction, Project Management industry ... [display_podcast] ... here in the UK; we worked over the phone after I review their Business Marketing Strategies in line with their website and overall internet presence [having ...
HassanTestomonial
During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for ... [display_podcast] ... a wide range of business owners that attended and opted to take advantage of the strategy consultation ...
RosamariaTestomonial
I was priveleged to act as a resident Business Consultant at the latest BStartup show at Olympia which took place ... [display_podcast] ... on Thurs 26th anf Fri 27th November 2009. I conducted Business Strategy Consultations for many businesses, however in particular we ...