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  • +44 117 325 5667
  • Stephen c @ Stephen c campbell.com
  • 81 stokes croft, bristol, uk
+44 117 325 5667

ARE YOU READY TO TALK [SEARCH & SOCIAL MEDIA] MARKETING STRATEGY & BUSINESS DEVELOPMENT ?

Business Marketing Strategy Consulting

From product service concept, New Product Introduction processes to full scale marketing development & execution planning covering, branding, channel marketing, pricing, market segementation, client profiling, digital marketing and much much more …

Having completed his MBA studies at Edinburgh Business School, Stephen has traditional development training along with corporate management experience and has worked with multiple corporates as well as small businesses and brings his vast experience from working with clients in over 20 countries throughout the Far East, the United States as well as Europe to bear on the client’s business he is currently working with.

Further displaying his versatility & array of business skills, Stephen is currently working on delivering consultative [computer systems & workflow management] training  programmes with the Metropolitan police, London, UK where he is directly addressing 100s of Police men & women.

Profile Of Target Market

During our consultation one of the key business development fundamentals that we will work to create is that of the profile of the ideal client that fits in with the products and services that the organisation will be delivering into the marketplace – this profile feeds into other strategy components.

Aspects Of Marketing Channels

At the outset we will work to define two main aspects of channel marketing as it applies to the identified go to market plan in relation to the brand development. a] which path to make use of in order to deliver goods and services to clients and b] consider the most suitable mediums for business promotion.

Considering Digital Marketing

At the outset we will work to define two main aspects of channel marketing as it applies to the identified go to market plan in relation to the brand development. a] which path to make use of in order to deliver goods and services to clients and b] consider the most suitable mediums for business promotion.

Services

Development & Execution Of Marketing Strategies Are The Heart And Soul Of Businesses Found All Over The World

Our interesting story

Stephen C Campbell delivers in company marketing strategy consulting and training; full scale marketing plan development and execution as well as public seminars and workshops for small business owners & entrepreneurs. Working with businesses from different market sectors …

… from corporates [such as P&G, Black and Decker To Swatch Group (China)] to startups and SMEs, wherever your business is in its marketing development and evolution, feel free to reach out to Stephen to explore ways of working together to take your marketing to the next level. Read on to learn more about the strategy development methodology and key fundamentals and pillars that are utilised in order to development the company’s marketing strategy.

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business marketing strategy development process

Digital Marketing Funnels

Or put another way, the defined set of steps that customers follow when visting the company website.

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Strategic Video Marketing

This is currently one of the best ways to engage with clients and bring traffic to the company site.

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Market Segmentation

Ensuring that the correct message gets developed and delivered to the profile of custoers that fits in your products & services.

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Channel Marketing

There are different paths that can be used to reach specific business to business or business to customers clients.

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A Structured Methodology For Business Development .....

Marketing Development Process Framework

Above you can see the Marketing Strategy Process Framework that Stephen uses that has been defined and refined after working with customers in different industries, marketing sectors and multiple countries. We will talk about some the point in more depth below noting that pricing is defined by the uniqueness of the company’s service offering which in turn links into the target market segment that has been identified that the products are suited to.

When it comes to Brand Equity, there are various parameters that are required in order to fully define specific brands that relate to the company in question, this ties into the pricing options that are presented allowing greater flexibility the stronger the Brand Equity.

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% Change in Branding marketing spending in for-profit companies in the United Kingdom (UK) in 2023

Distribution Channel Marketing

Our interesting story

The process of moving goods, products and services from company through to the end user.

Stephen has worked extensively in the Channel Marketing field gaining significant experience in the OEM [Original Equipment Manufacturer] are. In addition to the above, he has spent time with clients whose business models rely heavily on operating through the Distribution, Value Added Reseller & Dealer model in order to deliver products into the hands of the end user customers.

Stephen has conducted structured consultative training programmes for various clients operating in differing market sectors such as machine tools, watches to transport. This knowledge relating to distribution channels of marketing can be readily factored into the design, refinement and development of any organisation’s go to market strategy.

READ MORE

Digital Marketing Funnels

Or put another way, the defined set of steps that customers follow when visting the company website.

5/5

Strategic Video Marketing

This is currently one of the best ways to engage with clients and bring traffic to the company site.

5/5

Market Segmentation

Ensuring that the correct message gets developed and delivered to the profile of custoers that fits in your products & services.

5/5

Channel Marketing

There are different paths that can be used to reach specific business to business or business to customers clients.

5/5

Various Aspects To The Development Of Strategy

Depending on the market sector that you operate in as well as the nature of your products and services, we will focus on specific parts of your company’s growth.

Channel Marketing

Channels to Market come in two forms 1) to promote the message of the business to target market segment customers 2) the place where customers will actually experience your products and services …

Category Marketing

One of the key fundamentals in the development of the marketing plan is to clearly define the categoryof the market that the product & service fits into, this in turn drives pricing and segmentation decisions …

Market Segmentation

It is critically important to make sure that your business is crystal clear regarding the ‘who the company will be serving. This will enable the creation of more target product & service solutions to meet market needs …

A Selection Of Testimonials Gathered From Clients OVer The Years

Ranging from clients who operate one man businesses through to large coporate structures, Stephen has conducted trainingg and consulting basedon various fundamentals of business developments such as branding, digital marketing and customer segmentation.

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Consulting Fundamentals

Continuous Development Of The Business

When working with businesses from different market sectors, Stephen has found that it is wise to proceed by asking targeted questions and working based on specific marketing development fundamentals that touch on all of the major aspects of the organisation that links product & services development through to branding, channel marketing, effective promotion as well as the delivery into the hands of the end user clients.

In order to ensure that carefully developed marketing messages get through to the ideal client that matches with the specific products / services of the company, it is essential to make sure that whatever sub channel on the internet is being used connects with the desired clients.
Digital Marketing Segmentation
Customer

It is often the case that the Internet is treated as one whole marketing channel. When things are considered, one will conclude that any online business development campaign will be more effective if it is tailored for specific ‘pockets’ of the internet where target market segments reside

We have all heard of branding as we are surrounded by advertising and marketing campaigns by the major corporations of the world that we all know and love. In order to effectively make use of branding within our organisations, Stephen has distilled Brand Equity into four major components.
Brand Equity Development
Customer

When drilled into, these four components can be compared to a SWOT analysis and focuses on the Internal & External aspects of the development of any business. Stephen will assist in defining the fundamentals and implementing effective strategy development principles.

Business Marketing Consultative Training

Methodical Structured Development Of Organisations

Facebook Marketing, Social Media & Content Development

During our consultation one of the key business development fundamentals that we will work to create is that of the profile of the ideal client that fits in with the products and services that the organisation will be delivering into the marketplace – this profile feeds into other strategy components.

Channel Marketing From A Business Development Perspective

At the outset we will work to define two main aspects of channel marketing as it applies to the identified go to market plan in relation to the brand development. a] which path to make use of in order to deliver goods and services to clients and b] consider the most suitable mediums for business promotion.

A Selection Of Past Clients

Depending on the market sector that you operate in as well as the nature of your products and services, we will focus on specific parts of your company’s growth.

Business, Marketing Strategy Development

Here we attempt to depict some of our servies offerings in graphics, image visual format

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