Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-

 

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• A Business Marketing Plan Is The Foundation Of The organisation :-

Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.

The Business Marketing Plan consists of several components, one which is important is that of :-

• Channel Marketing

The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.

If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.

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Find below a recording of a [short] interview / discussion I took part in this morning reviewing

 

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some of the latest news items in line with the importance of businesses adopting specific

Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.

Four main topic areas :-

• Bing [microsoft's new search engine]
• Royal Mail [impending partial privitisation which normally leads to job losses]
• The Apprentice [Yasmina will be working in AMScreen - digital advertising within the NHS]
• Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]

With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.

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Internet, Internet, Everybody is talking about the internet :

 

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• Facebook
• Google
• Myspace
• Youtube
• Squidoo
• Itunes

And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.

My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.

• How to receive regular cheques from Google
• How to make money from Blogging and Podcasting
• How to transfer money to friends and family all over the world using Paypal

In a nutshell, I will tell you how to make money from your

• Bedroom
• Living Room
• Kitchen

… or wherever you use your laptop or PC.

Join me on Passion Radio Bristol on Monday 15^th and Monday 22^nd June on the drive time show with the original Bandyt from 16:00 til 19:00.

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As in all areas of life, we as humans need to get outside help in order to help us to get closer to where we need to be in as short as time as possible. This rule also applies to the business scene in Bristol as we see that many of the corporate leaders as well as the SMEs are looking to take advantage of the business coaches that are in the region to come into their organisations and assist in the development of business, sales and marketing strategies. Based in Bristol - I find myself working with clients all over the country but in recent months have been providing consulting services for more local clients.

This was part of the reasoning behind the launch of bristol business coaching Bristol Business Seminar (www.BristolBusinessSeminars.com) which gives me the opportunity to impart quality strategic business, sales and marketing information for those who are not yet ready for or sure about taking on one on one consulting.

Due to the technologically advanced world in which we live, I have found that there is a rising trend in those organisations that are looking to really embrace the internet and to make their business websites work as equity in their businesses. As we manage multiple websites in various market sectors the focus on the next bristol business seminar will most likely be focussed on the bristol internet marketing needs for businesses.

If you are looking to work with a business coach to help to your organisation to the next level, then please do not hesitate to get in touch to see how we can work together.

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As we find ourselves living in this increasingly connected world - or as one of my favourite author’s put it ‘The Borderless World’ we see that businesses need to be taking advantage of the versatility and power of the internet if they are to reach as wide an audience as possible.

As one of the Bristol Internet Marketing Experts, not only able to talk about the Internet Marketing scene but also able to blend this in with the more ‘traditional marketing necessities such as :-

• Market Segmentation
• Branding
• Channel Marketing
• Buying Behaviour

… and more, it is my pleasure to be able to break down some of the mysteries surrounding how to market on the internet. Better still, to be able to take away the burden from clients of having to learn about the internet and simply ‘do it’ for them. One of the reasons why I put together the Internet Marketing Website Traffic process was simply because the clients I met were wasting monies on trying to do Google Adwords campaigns with little or no real knowledge how to do it. I would find that after their frustration of losing their monies, they would abandon the Internet Marketing push as something that does not work.

There is a lot going on in regions such as London and I am happy to have flown around the world and met with [and learnt from] some of the top Internet Marketers and am able to provide and excellent service for clients in the Bristol Bath [or any other] region saving them from having to learn how to tie in …

• Podcasting
• Blogging
• Linking
• Link Popularity
• Social Media

… and more into their internet marketing and overall business and marketing strategies. Putting your comany’s websites on the first pages of the search engines above your competition will; bring you extra business over time, failure to do so will lose you business. If you are interested in a no obligation free, Internet Marketing Business Consultation - feel free to contact me and we’ll see how the team and myself can assist.

-SCC

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One of the areas that I always end up instructing clients in is that of Business Branding and in developing and communicating a core Value Proposition to the end user market place. With that said - as I look to continue to increase the amount of work that I conduct within the London Business Scene I am working on developing and positioning the Stephen C Campbell brand accordingly. I gave a lecture at Westminster Library late last year and that lead to various siginificant business opportunties.

With the amount of monies that is circulating in the London Business region there comes with it a growing number of organisations that are in need of outside business strategy developmen assistance and that is where I am able to add value to the equation. With a strong international business development strategy foundation as well as relevant internet marketing experience - I look forward to assisting more businesses succeed in the London business market place.

Feel free to get in touch to explore what I can possibly do to assist you in your business endeavours.

Best,

-Stephen C Cambpell

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As I continue to act as a Management Consultant working with companies from various industry sectors looking to devise and craft out go to market strategies. It is sometimes interesting to note some of the differences that I encounter when dealing with businesses that are based in London versus those who are [of course] not. I am based in the South West of the United Kingdom and travel to London for business often. London being at the centre of the economy of the United Kingdom and in fact dominating the world when it comes to certain markets - brings with it certain challenges.

For sure - whether you are operating you enterprise in London, New York or Tokyo you will need to ensure that you are operating according to a structured marketing and business plan. You Brand will of course be carefully defined and the message that you want to portray to the marketplace at large will be communicated through those marketing channels that you know your end user clients await. Very simple to state I know but quite another thing to actually do.

If you are reading this and you need help in your business, need someone with an excellent academic record and worldwide experience to come into your organisation and Thin Slice through your current operational plans - or if you have no plans to work with you to create your business strategy then, please do get in touch. Read my Business Strategy Biography and then drop me a note and then we’ll see where it leads.

Best to your business,

-Stephen C Campbell

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Following on the previous post …

One of the things that advisable for the business owner is to look for as many niche marketing examples as possible and take from them, specific examples that can be used in ones own business. Carefully analyzing the end user market using specific market segmentation strategies and processes will mean that the business owner will end up with a clear picture of its ideal client and where the main focus of the organization needs to be.

When considering specific internet marketing niche strategies – this will include making use of the various technologies such as podcasting, video marketing, blogging and a whole host of other tools that can be made use of to build ones business and brand making use of the universal power and availability of the internet.

With that said, we should make note that it is critical at the outset to ensure that the core value proposition and theme of the company [whether they happen to sell books online] is developed and communicated to the end user market place. When all is said and done – no matter what type of business is being executed, it is critically important to get the business fundamentals in place as early as possible, when this is done any small work from home business can end up ‘looking like the largest corporate and capture significant amounts of market share in their target market.

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When we look at various companies and businesses that are found throughout the world – many people go on and wonder what it takes for those companies to keep major market shares and keep their brands at the forefront of the end user customers. After analysis we can be sure that it is down to significant and quality sales and marketing strategies that are developed and executed that can account for the success of those businesses.

With the widespread use of the internet, the use of a coherent business marketing strategy and of technologies – there is no reason why small work from home business cannot get hold of the very same go to market business strategies that are used by some of the most successful companies.

There seems to be no shortage of small business marketing ideas from which to choose from and with the state of the economies we see that there is a growing number of people who are looking to make their dreams come true their small work from home business. Some of the small business marketing strategies that have to be considered are in the area of niche marketing. This is an area that is not understood by many business owners and yet, when it is understood we can see remarkable increases in the fortunes of any business.

… more on this in the next post : let me know what you think.

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As every small business operating in the bustling economy of London from time to time needs outside help. It seems that it is difficult at time to find a professional management consultant able to go into a business and to help to cut through the clutter and to develop the plans and strategies that are necessary to help take the business to the next level.

There are various skills that are needed for this to happen including background depth of experience as well as an excellent academic record. Although based in the South West of the United Kingdom I have been conducting business in London for the past years and the variety and diversity of businesses make it a rewarding experience. I spoke about business strategy development during my lecture at Cass Business School last year and it is this structure that I continue to work towards when developing strategies within corporations.

If you are looking for outside help and need a qualified london management consultant to come into your organisation and assist in giving structure and direction to the organisation. I’d love to hear from you, as I have been developing core expertise in using the internet as a marketing channel too - this is something that you may well want to incorporate into your organisation.

Thanks for reading - hope to hear from you ….

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