social media internet channel marketing

Posted on September 26, 2011 by Stephen C Campbell - (0 comments) Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more. The point is that many executives have been told that they must get involved with Social Media Marketing, that they must immediately get training in this area or else they will get left behind. This is where I start to explain about the concept of ... Internet Channel Marketing ... or, how to effectively incorporate the marketing tools that the internet give us into existing and new business strategies. Internet Channel Marketing is centred around the fact that the internet is but another channel to marketing. I say 'yet another with the thought in mind ... [Readmore]

business to business branding

Posted on June 14, 2011 by Stephen C Campbell - (0 comments) Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason when we consider that in some cases the sales process can take years but - securing a business to business supplier contract could means many tens of thousands of dollars of revenues. [display_podcast] In my training and consulting I have developed a framework from which to move on to craft a business strategy in marketing and branding products and services to another business. Much of this comes from my experience when managing in the OEM [original equipment manufacturer] business unit for Hewlett Packard [in Europe, Japan, the ... [Readmore]

how to promote your business

Posted on April 11, 2011 by Stephen C Campbell - (1 comment) This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business ... [display_podcast] ... no matter what industry or size of organisation. In other words the question to be answered is :- what is you Promotional Channel Marketing Strategy ? ... of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company's products / services. In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and ... [Readmore]

business consulting in china

Posted on March 10, 2011 by Stephen C Campbell - (0 comments) As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ... [display_podcast] ... overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution, it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions. Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence - I was happy to stretch myself up into new comfort zones. With there being a shift from China just acting as a manufacturing arm for ... [Readmore]

marketing training programs and providers

Posted on December 26, 2010 by Stephen C Campbell - (0 comments) Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer. With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations. One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers ... [Readmore]