Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing.
Key points :-
- Focus on Category Marketing
- Take time to carefully determine which specific category your product or service fits into
- The category of the market that you occupy will determine how you reach your end user
At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you think
Key points :-
- Branding is a key component of a company’s marketing strategy
- Consider what your brand is
- Determine how you will communicate your brand to the world at large
- Ponder your brand as the business owner
- Consider the brand of the company as seperate and distinct from your personal brand
Ok, so let’s continue with these thoughts on Small Businesses making use of Business Consultants :-
Making using of a business consultant certainly does not mean that one does not have the requisite skills to run their business.
One of the main advantages to using a strategic business specialist is that they can take a look at ones business with a critical eye and help one fine tune it. They can help to see what can be improved with the operations and what needs to be changed.
The fact is that the advice that will be given by using a specialist strategic visionary and expert business marketing consultant may not always easy to hear, but the advice may help to advance ones company.
Taking the steps to hiring a strategic business consultant really goes on to help people see that the business owner cares enough about their company to actually go and ask another person, that is someone who is more experienced and knowledgeable, how it can run more smoothly and how they can improve upon the operations.
When we analyse some of the reasons why the smaller companies fail, we can see that the reasons can be put down to to lack of a strategic business plan to follow. Getting outside help can assist move the operation forward in the right direction.
So in summary, with the use of the internet one is now able to get expert from the other side of the globe, so do not let anything act as a barrier or hindrance. Make mentoring and coaching something as a matter of course that you have as a part of your business’ overall strategy and direction.
Any thoughts or comments please get in touch and let me know if there is anything I can do to help you with the direction of your business.
-Stephen C Campbell