Business Marketing Plan

Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-

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  • A Business Marketing Plan Is The Foundation Of The organisation :-

Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.

The Business Marketing Plan consists of several components, one which is important is that of :-

  • Channel Marketing

The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.

If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.


Kim Hicks is a voice over specialist who work for the BBC and was one of the main announcers at the …

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… medal ceremonies at the Olympic Games in both China and also in Greece.

We worked together briefly to look at the Channels to Marketing that she was mainly using, this in addition to the overall messaging that she has been using was the basis of our short conulstation session.

Find below a recording of a [short] interview / discussion I took part in this morning reviewing

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some of the latest news items in line with the importance of businesses adopting specific

Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.

Four main topic areas :-

  • Bing [microsoft’s new search engine]
  • Royal Mail [impending partial privitisation which normally leads to job losses]
  • The Apprentice [Yasmina will be working in AMScreen – digital advertising within the NHS]
  • Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]

With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.