If QR Codes are going to gain more acceptance with consumers, small business owners need to create fun and exciting QR Code marketing campaigns. Here are some tips to help you create a more entertaining campaign.

1. Create a treasure hunt campaign.
This works when you have a certain time frame for a marketing campaign. By introducing an element of time scarcity you can peak more interest into you campaign. You can then use QR Codes in a treasure hunt whereby consumers have to find a certain number of codes across a particular geographical location and whoever gets the most codes by a certain time, receives a grand prize. Each time they scan a code they get sent to a landing page where they log in their name and get more points. This works very well with holiday seasons. For example you can have a 12 days of Christmas treasure hunt leading to Christmas or a trick or treat treasure hunt for the Halloween.

2. New releases
Nothing whets the consumer appetite like getting early bird access to a new product release. If you’re opening a new branch of your business, you can use QR Codes to promote coupons for the first 100 customers on your opening day. A bookstore can promote a highly anticipated best seller using QR Codes that give the scanner first priority on their buyers list. Infact this can be a great way to sell out inventory even before it has arrived in your store by accepting preorders through QR Codes. This works just as well for new housing developments for real estate agents, blockbuster films for movie theatres, special artist appearances for theatre and music concerts etc. Any business that usually has long line of customers at certain times and occasions can use this strategy.

I had an interesting conversation today with a colleague [Mark Stonham] and we were discussing strategy development and the conversation, for a while became centred around the internet. It was then that I started to talk about my concept of how I feel the internet should be viewed and positioned as a key component of a company’s marketing strategy.

Those of you have read my thoughts before will know that I position the internet as a [nother] marketing channel that organisations can use to get their message out to the world at large, this channel can be used to collect market intelligence, survey customers as well as being used to deliver the products and services of the company to the client.

I also went on to stress the point

that I believe that not enough

attention is paid to segmenting the

internet itself as a channel to market.

What do I mean by this ? well – the internet itself provides multiple sub channels that can be used to communicate with – some of them are :-

  • blogging
  • article marketing
  • video marketing
  • email marketing
  • social media marketing

… it is through these marketing channel that we as marketers and business leaders need to make sure that we communicate effectively with those who are to become our customers. For that to happen those clients must be interfacing with us through specific sub internet channels.

It is here that I can see where many companies are potentially making costly strategy development errors in not taking the time up front to develop their internet channel marketing strategy. It is here that they will be told which internet sub channels their clients are interfacing with most and direct them with respect to how much effort, time and energy should be directed towards any one or multple internet marketing sub channel.

Having said that, I do understand that there are many social media marketing experts that push the idea that using this form of marketing on the internet is all that is necessary – needless to say, I disagree as …

Strategy should precedes execution

… and this stands true for marketing on the internet as it does if you were to be selling products and services into a new country.

As always, I hope you find this useful – and do feel free to hit the contact button above and get in touch if you would like to discuss business consulting, training, coaching, speaking or mentoring services.

To your business success.

-Stephen C Campbell