Digital Marketing From A Channel To Customer Perspective

[st_row id_wrapper=”elm_5e5fdd0b300e5″ ][st_column span=”span12″][st_text id_wrapper=”text_a35fe79176c99e6bd87a863e8e0e8ae7″ ]In this video I take some time out to discuss what I consider to one of the fundamentals of business development that companies need to take into consideration which is that of channel marketing. When we refer to Channel Marketing we are able to conveniently divided it into two main fundamentals.[/st_text][st_text id_wrapper=”text_16e9cdff7621ca52f697c19ac1e281ff” ]

1) Delivering products and services to end user clients 2) The promotion of those products and services to target market segments

[/st_text][st_text id_wrapper=”text_0d9f612c5b65ac0e04853059955a75cd” ]When we make reference to what is known as Digital Marketing we continue to make the point to clients and seminar participants that they should view this as a conduit or path that interfaces with the client and conveniently sits alongside other paths that companies are able to make use of in order to connect with the client [that would have been defined during the Ideal Client Profiling phase of the business development strategy].[/st_text][st_row_2 id_wrapper=”elm_5e5fde77489ea” ][st_column_2 span=”span8″][st_text id_wrapper=”text_b95aea5db7d8435b9e8a0c4ce17f7d4f” ]So in reference to that which we discussed above the fact is that businesses also need to determine how they will use the online world in order to be a key component of the implementation of core business development strategies and in essence effect points 1) and 2) above.[/st_text][st_text id_wrapper=”text_b8251acd6a7dcc6569b47d9c43058838″ ]Now when we drill down to put a focus on the digital marketing path from customer to clients which itself sits next to the other conduits that any company is able to use in order to interface with target market customers – we again perform a segmentation exercise and the two main pillars that we focus on are that of …[/st_text][/st_column_2][st_column_2 span=”span4″][/st_column_2][/st_row_2][st_text id_wrapper=”elm_5e5fe41e75638″ ]

  … Search Engine Marketing | Social Media Marketing …

[/st_text][st_text id_wrapper=”text_3dd378bedd132bec0ae71689ae08aa66″ ]… Search Engine Marketing Strategies are effected by taking into account Keyword Research in relation to that which clients and prospects have been typing into the search engines in relation to the organisation’s products and services in association with its brand and that of the activities of key competitors, the body of data is to be used as a foundation for content creation and publication and married into the products, services and forward planning methodologies of the company in question.[/st_text][st_row_2 id_wrapper=”elm_5e5fde77489ea” ][st_column_2 span=”span4″][/st_column_2][st_column_2 span=”span8″][st_text id_wrapper=”elm_5e5fe4d1695e3″ ]The content that will be developed as part of the execution of the business’ search and social media marketing execution will be published which will contain contextual linking which is a vital part of the factors that serve to rank website pages. All organisations need to adopt a coherent consistent and ongoing business branding, product and service promotion as well as digital marketing funnel lead generation related content publication approach in order to establish its presence on the internet and to maintain a competitive advantage within the marketplace that it operates within.[/st_text][st_text id_wrapper=”” ]The content that will be developed as part of the execution of the business’ search and social media marketing execution will be published which will contain contextual linking which is a vital part of the factors that serve to rank website pages. All organisations need to adopt a coherent consistent and ongoing business branding, product and service promotion as well as digital marketing funnel lead generation related content publication approach in order to establish its presence on the internet and to maintain a competitive advantage within the marketplace that it operates within.[/st_text][/st_column_2][/st_row_2][/st_column][/st_row]

Stephen C Campbell

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