Google is expected to release an early version of the operating system for computers and cellphones next year and the final version in 2017, according to The Wall Street Journal. This makes interesting reading while we look at Google’s decision and that which lies behind it so, let’s take some time to consider and expand. There is of course method and marketing strategy behind all that Google does, the company continually accumulates data and the profile of end users that interacts with its products and services.

The Android operating system being developed for smart phones and mobile devices represents one of the growth areas in terms of hardware device purchases which directly relates to the widespread usage of the Android operating system. Android of course is utilised by many mobile phone manufacturers such as Samsung which gives it a truly wide market acceptance and penetration.
The move marks an effort at Google to reduce the number of independent platforms it has to maintain, sources said.

This forms two main functions as we see it, a) helping Google with its operations b) providing excellence for its target market sectors and users. Points that can be raised can be centred around what functions and processes exist within your business that can be streamlined for the purpose of making your business processes more efficient, this will enable the business to get more done with a given set of resources as well as producing more, operational savings are often seen leading to increased overall profits.

As for your target market sectors, Google can be seen to be making steps that will result in a more pleasing customer experience with the impending merger of the operating systems mentioned. Irrespective of what one thinks about Google itself or indeed the decision to merge the Chrome & Android operating systems.

DigitalMarketSegmentation

One of the areas of focus for many companies is that of reputation management marketing, this essentially focuses on what is being said about the company at large in the digital media sphere by the company itself, the media as well as the consumers of products and services sold into the marketplace by the marketing organisation. This ties directly into the widespread employment and usage of digital marketing and social media agencies that company’s use to execute services such as reputation management marketing on their behalf.

There are for sure lessons that we can learn for serving the customer better and for getting more out of the operations that exist within our businesses; we believe it makes good sense to learn from the likes of Google when it comes to business, operations and marketing excellence.

BT Group’s takeover of mobile phone network EE has been provisionally cleared by the Competition and Markets Authority (CMA). The CMA said the £12.5bn deal, first announced in February, was “not expected to result in a substantial lessening of competition” in the UK”. BT shares were up 3% at midday in the wake of the CMA statement. The deal is set to create a communications giant covering fixed-line phones, broadband, mobile and TV. The takeover more than trebles BT’s retail customers adding the 10 million it already had to EE’s 24.5 million direct mobile subscribers.

This causes us to look at things from a digital marketing agency perspective in relation to the development of digital marketing channels and in particular the adoption of mobile marketing strategies as we see the widespread use of technology, mobile devices and smart phones. The business fundamental of Channel marketing looks at the avenues that any company will adopt to connect with target market customers, with EE’s customer base added to BT’s technology one can imagine how the mobile marketing channel will become more and more refined from that which we see today.

The continued adoption of the faster 4G network allows effortless usage of …..
Video marketing
Podcasting
Images
Social media marketing
SMS text message marketing

….. all of which for the most part are accessed via the mobile devices of the consumer at large, this in turn is presenting the opportunity for companies to develop and execute specific marketing strategies that have been targeted for the mobile devices.
Whether the business that you run or work for is looking to develop specific marketing strategies that are focused around mobile, for sure the more targeted the marketing strategy is the more success and effectiveness will result from the marketing campaigns whether they be for lead generation, brand building, immediate purchase leading to the growth of the company in terms of market awareness and revenue growth.

“It is great that they also notice that electric cars will be cheaper to run,” Pearson said to Go Ultra Low, which conducted a survey of 800 teens, who indicated a preference for electric cars. So interesting to see how things are shaping up for the future as we continue to push forwards the boundaries of technologies and its applications come to play in our every day lives. Of course, one of the main driving forces behind the current and future increases in the use of electric cars is that of the capacity of batteries, its ability to charge and to release its energies.

Technological advances have also been shown to affect our lives with the increase and reach of the usage of the internet, this has lead to the redefinition of what call channel marketing … we can now add a new marketing channel to the marketing mix which we term the digital marketing channel …

Channel marketing comes in two forms

  • A channel to communicate to target market segments
  • A channel to deliver products and services to those target market segments

The evolution of the internet has given to the social media & digital marketing agency that sits alongside the other ways [marketing channels] that companies had been using to reach clients. In considering the title of this post, it makes sense to consider what marketing will look like in 11 years time !!

Will there be a need for businesses to sign up for a digital marketing newsletter and will there be such a need for the expert business strategy consultant that companies bring in to help them to accelerate with their business growth ? For sure we assume that in the near future there will be an increased need for branding digital strategy development and execution as we see that the digital marketing channel has grown and will continue to be one of the major marketing channels that businesses all over the world make use of to use their products and services to make an impact with their chosen target market segments.

So as the demand for electric cars look set to increase we can also consider how the consumer will develop preferences for how companies communicate with them and how they consume that which they purchase from companies, how much of a part will digital media and social social media marketing have to play in that which companies do as dictated by the wants and needs of the consumer.

One thing is for sure, channel marketing will continue to evolve, and companies will continue to look for the most effective ways that they can use to most effectively increase their business through sales of products and services and the wide spreading message of the brand.

The third-quarter growth figure of 6.9 percent, as reported by China’s National Bureau of Statistics, was a decline from the first half of the fiscal year, and the country’s lowest since 2009.

This post is of particular interest to me and brings back memories of consulting and training in China with one of the world’s leading watch designers and manufacturers as they looked to take full advantage of digital marketing to reach their intended target market segments. During the time I spent in Shanghai we indeed discussed macro economic dependencies i.e. China’s GDP growth and how that relates to the amount of money consumers have to spend on good and services related to the client’s core offerings.

SCCSwatchGroup

In relation to our UK Digital Marketing Agency when consulting with clients we attempt to at all times to provide a consultative approach when developing digital marketing and social media campaigns for our clients. It is interesting to note though how many companies and business leaders actually do not take a tops down, market driven, supply & demand approach to …

  • Identifying Target Market Segments
  • Carefully Considering Appropriate Marketing Channels
  • The Category Marketing Positioning Of Their Products/Services

… as more and more of the marketing attention and focus is put into Digital Strategies and often a ‘shot gun’ approach undertaken, it has become more important to look at the viability of the market as dictated by the overall economic growth and this feeds down into what people are able to spend in the marketplace at large.

As China’s economy is seeming to stutter, we will have to wait to see how the knock on effect ripples over into the western economies and as a consequence end up having eight a positive or negative impact on our own business or on the company that we are employees for.

If you are looking for a consultative approach to assisting your company in its go to market digital marketing and social media strategy development get in touch to see how we can assist you in your endeavours.

Regards,

-Stephen C Campbell

digital marketing agency

The use of the internet for marketing is of course one of the topics that is always on the agenda of the executives and management of companies worldwide. Due to the complexities of digital marketing, social media, search engine marketing, reputation management, search engine marketing and more. We see that many companies are wisely making use of digital marketing agencies in order to ensure that they get the most out of this complex form of marketing.

So what are some of the things that businesses should look for and be aware of when it comes to selecting and working with a digital marketing services company [such as our sister company Capid Houser]. In reference to the social media and digital marketing campaigns service offering that Capid Houser executes for businesses there are a number of components that we feel are of the utmost importance. One of the main aspects of digital media marketing for business is to ensure that all activities are trackable and this is accomplished through the use of a Customer Relationship Management system that analyses and details responses to paid advertising, email marketing and posts.

The creation of relevant and engaging content always poses a problem and this is accomplished as we analyse some of the most successful and engaging social media campaigns within a particular market category, and then use this as a basis for creating and posting the best content that is applicable to the market sector of the clients using the system.

mobile marketing systems

Running a business can be a very profitable venture if you’re using the correct tools to bring in the revenue. Imagine being able to get in touch with each of your employees with the push of a button, and get in contact with consumer that live nowhere near your business, all with one mobile application.

The problem is, it can be hard to monitor exactly how well your business is doing while on the go, and increasingly hard to run a business when you’re out of town. There’s no need to worry any longer about just how your business is doing while you’re away, by using the applications provides by MCommerce. This article will tell a little more about this revolutionary application that can expand your business at an incredible rate.

MCommerce has a set of very unique and progressive digital devices and applications that allow the user to keep in touch with all staff members involved with their business, and using the applications provides users a way to track all incoming and outgoing expenses that their business or company goes through on a day to day basis. This means that even while on the go, you don’t have to worry about the welfare of your business, and can easily and quickly get in touch with any of the staff members or employees that you need to reach.

Mobile Benefits

The MCommerce mobile business applications that are available have revolutionized the way business is carried out. The ability to communicate with your employees through the application allows you to expand your business through other ventures, even while you’re away from the business itself. In addition to communication with the employees, your business can get in direct contact with the consumers of your product.

The Mobile Commerce applications allow you to increase your customer base substantially, without the customer ever being forced to step through your doors. The buying and selling system offered by MCommerce allows you to sell to customers and set up shipping orders without ever having to see them in person. This helps with long distance business exchanges, and can expand your market substantially.

In conclusion, if you’re looking to have a well-running and ever-expanding business, the MCommerce applications are a must have. Don’t waste your time and money looking for other ways to sell your product online; instead, use the plenty of different services provided by MCommerce, and watch your business and customer base expand substantially.

If you are in business then like it or not, you have to accept that your current and potential clients are searching for the products and services that you have to offer by using the major Search Engines of the world i.e. Yahoo, Google, Bing.

Your consumers increasingly spend more and more time using the search engines to locate, products, services and information that you want to sell to them ! And unless you as a business owner strategically work to make sure that those who are searching for your products, services and information find YOUR details [and not that provided by your competitors] you are missing out on opportunities to bring clients into your marketing funnel.

It is a sad fact that most business owners focus solely on paid search – Google Adwords being the most widely known method of advertising your website. This is despite the fact that according to recent data

  • 88 Percent Of Online Search $$££s Are Spent On Paid Advertising
  • 85 Percent OF Searchers Click On Organic Results

If only business owners could understand and grasp the fact that Search Engine Marketing presents a really unique Opportunity to connect with potential customers – they would divert some of their Paid Advertising Budget and dedicate it to attracting Search Engine Customers.

As we see marketing continuing to change in terms of the requirements of the end user clients, it is clear that the use of Mobile as a marketing channel is one aspect of business that cannot be ignored any longer. In our consultancy we are currently targeting the legal sector, identified various companies to work with as we see that this is a market sector that people are accessing via their mobile devices on a daily rising basis.

The point to make is that as you can imagine, the reasons why people will call law firms vary widely and more and more people are calling law firms from their Smart Phones & Mobile Devices. Now, if you ask the question regarding what the core competency of Legal Companies are it is of course in the legal expertise which they charge for. It is not about keeping up to date with the latest movements and updates when it comes to marketing on the internet which includes the strategic use of Mobile Websites and Apps.

With the vast majority of the legal firms websites that we survey not having a mobile optimized website the first step is to make contact and to get a mobile optimized website designed and developed. Generally speaking we advise clients to use their Mobile Website for bringing in new customers and clients into their marketing funnel, when we go on to develop and App this is typically used to connect with and keep in touch with those who have developed an ongoing relationship with the law firms.

The specific functionality of the mobile website and app for the legal profession will of course vary based on the actual service offering of the law firm. This is where our Marketing Consulting expertise comes into play as we consult with our clients before we design and develop any Mobile Website or App. This is to stress the point that we are Marketing Strategy Consultant and the use of the mobile website and app are an extension of the marketing strategy of the company we are dealing with.

In summary, this is about Marketing Strategy Development and challenging those who have been given marketing development opportunities within the law firm [typically they will not be marketing professionals] to embrace this particular marketing channel upon which they can use to expand and promote their business.

To learn more about mobile marketing in the legal sector click on the link and contact us so we can begin working together, get the free report or read more of the excellent mobile marketing content that is provided there.

To your mobile marketing success,

Stephen C Campbell

It is safe to say that the majority of the existing strategies that have been developed for small businesses (SMEs) as well as some of the larger corporations were originally developed before rise and rise of the internet in our personal and professional lives.

Now we have to deal with Search Engine Optimization, Social Media Marketing, Mobile Optimized Websites as well as the widespread use of Mobile Apps. The point being that to be successful, long standing business strategies need to be modified accordingly or said another way, the online strategies that are developed need to be done so by incorporating more traditional [offline] strategies into every activity that takes place on the internet.

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We like to stress the point that it is not about ranking a video on YouTube, or even ranking a website in Google, or about how many tweets that are put out. This is how we differentiate our services to clients when it comes to working with them to develop their go to market online strategies. It all starts by understanding their core business strategies, i.e. their :-

  • Channel Marketing Strategies
  • Branding Activities
  • Distribution Channels
  • Market Segmentation
  • Category Marketing Choices
  • Lifetime Client Value
  • Unique Value Proposition

… and the list can go on and on, the point is that using the internet does not mean that these core business fundamentals change. This is why we caution businesses that even if they do not work with us, they need to vet carefully who they work with.

The person or company who is the best technically may not be the best at making sure that your business’ marketing strategy is appropriately conveyed via online internet activities in relation to your business.

So in conclusion : your business’ strategy may well need to be modified accordingly to ensure that the internet is incorporated, you as the business owner do not need to know everything about how this is done but you need to make sure that whoever you use understands marketing fundamentals as well as the ins and outs of how to incorporate the internet in the go to market strategies of any corporation.

This is our specialty which we look to continue to develop, any question, comments or thoughts, feel free to get in touch.

To your business success,

-Stephen C Campbell

These days, your business’ online reputation can make or break your business success.  This is one reason why we have setup the Online Reputation Management System over at http://www.BestBusinessReviews.co.uk/.

People talk – whether they are unhappy or happy with your business – and talk spreads like wildfire on the world-wide web.  It’s not effective to stay impartial, “take the high road,” or turn the other cheek when it comes to handling things others say about you on the Internet.  As a matter of fact, being anything less than proactive about your online reputation can be downright dangerous to your business, as you can guarantee that if you don’t create your online reputation, someone else will . . . and that power could be very destructive in the wrong hands.  The first step to protecting your online reputation is monitoring it.  Here are five ways to monitor your online reputation:

How Sociable.  Register each of your social networking accounts with this program and it will tell you how relevant your pages are in relation to your competition, and then use that information to improve your online reputation.

Hootsuite.  This is a Twitter dashboard that you can also link to your LinkedIn and Facebook accounts in order to manage all three social media networks from one interface.  Hootsuite helps you to identify when people talk about your business, what they are saying, and how they are reacting to your posts.

Social Oomph.  This free Twitter monitor allows you to type in keywords, and then returns you real-time information about Tweets on those keywords.  If you want to know what is being said about your business, for example, you can type in your business name (as well as other keyword terms used to describe your business product or service), and find out if there is either positive or negative news spreading about it.

Addict-o-Matic.  Simply plug in the terms you are interested in monitoring, and this application searches all the major web entities (Google, Yahoo, WordPress, etc.) and delivers a news-feed to you of everything it finds based on your terms.

Google Alerts.  Use this handy tool to search for terms that are related to your business, and then to see how often others are searching for the same terms.  For example, you can type in your business name and have Google email you a daily or weekly report on how many people searched for your business.

With all of the things that you have to do in your business, managing your online reputation that may not be on your priority list. To learn more about how you can use business reviews to enhance your business credentials download the free reputation management report over at http://www.bestbusinessreviews.co.uk/ today.