Find below a recording of a [short] interview / discussion I took part in this morning reviewing

[display_podcast]

some of the latest news items in line with the importance of businesses adopting specific

Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.

Four main topic areas :-

  • Bing [microsoft’s new search engine]
  • Royal Mail [impending partial privitisation which normally leads to job losses]
  • The Apprentice [Yasmina will be working in AMScreen – digital advertising within the NHS]
  • Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]

With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.

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