I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am frequently astonished at the lack of discipline that businesses have when it comes to developing and implementing ongoing marketing strategies.
Given that marketing [and the resultant sales] are the life and soul of every company I am continually baffled at how little time business owners pay to marketing. The title of this article is ‘small business marketing ideas’ but when talking to executives from corporates I see a tendency to continue doing what has been done in the past.
That, of course will guarantee past results ! So – what are some of ideas that business owners can start to think about in order to effect change in their organisations ? Without looking at the details of the business of the reader, I would like encourage taking a look at the field of …
… that it to say; stop and think about the various routes ‘Marketing Channels’ that you are currently using to …
a) Get your message out to prospective clients
b) Deliver your products and services to the end user
Take for example; some of the large supermarkets – here in the UK we have bit ‘T’, ‘S’ and ‘A’. They present their messages to us via the television, via the internet, newspapers, radio, billboards, flyers and the list can go on. In addition to this we can purchase the goods that they have on offer via the internet, via the TV or we can of course go into the store. We have described various Channels To Market that the supermarkets use to ultimately get us to purchase their goods.
Now, one of the lessons that we can learn from this is that there are / can be / should be various means / methods / techniques in use at any point in time as part of our ongoing marketing strategies. This is of course an ongoing process and something that will be developed / strategised and worked out during any business strategy consultation.
Marketing is a skill and discipline that many business owners who are experts at their particular business field often fail to appreciate – this is not something is done when it comes to Accounting and Finance and Manufacturing, the expert is normally called in to perform these functions. Marketing is the most important part of your business – do not leave it to chance, get expert help that can help you develop an ongoing coherent strategy from which to work from.
If you have any questions about this and would like to discuss personal consulting and coaching with me Stephen C Campbell, do not hesitate to get in touch ….
Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a successful business as an extension of themselves and; as a vehicle where they can go on and make a positive influence and difference in the world at large.
When we look at how business has developed over time we can see that we are in a highly competitve market place and we can also see that there are so many people who have decided to startup and work in their own; small work from home businesses. This within itself is such a great thing but with that comes many challenges which we shall touch on in this article.
As a Business Marketing Strategy Consultant – one of the things that I am faced with and see in my working life is the fact that the Small and Medium Enterprise Business Owners are in fact experts at their particular field. That may be Makeup, Woodworking, Car Mechanics, Medical and the list could go on and on. Now when it comes to developing a coherent Marketing Strategy – I liken it go one opening up a restaurant and hiring a specialist to prepare the food, to wait on the tables, to serve at the bar and all of the other necessary tasks that are necessary for the smooth functioning of the eating establishment.
You can go on to compare this with all that is needed in order to develop a Strategic Business [Internet based] Marketing Strategy from which to establish ones livelihood. Based on my experience in conducting business in over 25 countries throughout Europe, the U.S. and the Far East I know tend to focus on three main components i.e.
Channels to Marketing
Before I start with anything though – I will work on developing the message that the client has to ‘say about themselves and of their product and service.
More than anything else, the small business owner is encouraged to seek out and to use the very best Business Marketing Strategy consultating services that they can; this will end up saving a lot of time not to mention the amount of monies that they will will end up not losing buy having spent the money up front on using a Strategic Consultant.
I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.
The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].
As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …
View the internet as a Marketing Channel
If your message is not clear
If you have not defined your key Marketing Segments
If you have not identified the most appropriate Channels To Market
If you have not taken the time to define the Profile of your Ideal Client.
… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.
Any comments, let me know, if you need any consulting – get in touch.
Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.
One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.
This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.
More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.
As I continue to bring the lastest, fresh and relevant business news, comment and reviews to the listeners of the radio station – here is a podcast of an interview between Nigel Hutchins [GWE Business West Regional Director] regarding the
role of his organisation and what there is on offer for those who wish to become members.
GWE Business West provides training in the areas of …
Bespoke Business Training
As businesses look for the end of the recession, skills training will be one of the keys that companies will use as a foundation to enable them to take advantage of the rise in the economy [when it comes]. The organisation also provides networking opportunities for business members to get together and to exchange ideas. Business Chambers of Commerce are an important factor in the life of the business owners and as an extension to networking we see that they GWE arrange Breakfast Evenings as well as Evening meetings to give those interested in exchanging business, marketing and strategy ideas to be able to do so in an informal environment.
We touched on the books/authors
Think and grow rich – Napolean Hill
Who says elephants cant dance – Louis V Gerstner Jr.
Dan Kennedy – speaking about getting our of our environment to get ideas
We noted that despite the recession, there are plently of businesses out there that are not only surviving but doing very well.
Take a listen, and let me know if I can assist you in moving closer to your business goals – just comment or get in touch.
It is essential if you are starting a new, home-based business that you plan every possible thing that could happen. Not only does this help you reach a goal for the future, it also helps if you are trying to get financing for your
home-based business. This important information is what makes up a home business model. And there are four basic components of each stage of building a business. A great business model can only be composed after the components of each stage have been identified.
The components of a home business model include the infrastructure. The core capabilities are capabilities and competencies necessary to execute a company’s business model. The partner network is the business alliances with complement other aspects of the business model and the value configuration, which is the rationale that makes a business mutually beneficial for a business as well as its customers. The offering of a home business model is the value proposition.
These are the products and services a business offers. In short, it is what the customer gets for what the customer pays. A customer can evaluate a company’s value on two broad dimensions with multiple subsets. The vendors marketing and sales efforts offer a customer value proposition. Next come the customers. You need to know who your target customers are, the target audience for your business products and services.
The distribution channel is the means, which a company delivers its goods and services to a customer. This could be through a simple means as the postal service or a major trucking company driving your products across country. Customer relationship is key in a business model.
Here is one of a series of Business Testimonials that that I have collected over the years, this has been made into video format in the spirit of the rise of Universal Search. Full …
… name and business can be readily made know, just make contact. Business testimonials are something that should be used as a key component of any ongoing business marketing strategy plan. As you continue to ‘touch more and more clients, make a point to collect testimonials and use strategically.
Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-
A Business Marketing Plan Is The Foundation Of The organisation :-
Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.
The Business Marketing Plan consists of several components, one which is important is that of :-
The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.
If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.
Find below a recording of a [short] interview / discussion I took part in this morning reviewing
some of the latest news items in line with the importance of businesses adopting specific
Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.
Four main topic areas :-
Bing [microsoft’s new search engine]
Royal Mail [impending partial privitisation which normally leads to job losses]
The Apprentice [Yasmina will be working in AMScreen – digital advertising within the NHS]
Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]
With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.
Internet, Internet, Everybody is talking about the internet :
And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.
My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.
How to receive regular cheques from Google
How to make money from Blogging and Podcasting
How to transfer money to friends and family all over the world using Paypal
In a nutshell, I will tell you how to make money from your
… or wherever you use your laptop or PC.
Join me on Passion Radio Bristol on Monday 15th and Monday 22nd June on the drive time show with the original Bandyt from 16:00 til 19:00.