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	<title>business internet sales &#38; marketing consulting strategies &#187; Business Consulting</title>
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	<description>sales, business, internet consulting marketing strategies</description>
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	<copyright>2006-2007 </copyright>
	<managingEditor>admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM)</managingEditor>
	<webMaster>admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM)</webMaster>
	<ttl>1440</ttl>
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		<title>business internet sales &#38; marketing consulting strategies &#187; Business Consulting</title>
		<link>http://www.stephenccampbell.com</link>
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	<itunes:subtitle>Stephen C Campbell\&#039;s business internet marketing strategy podcasts</itunes:subtitle>
	<itunes:summary>Business Internet Marketing Strategy podcasts read by Stephen C Campbell</itunes:summary>
	<itunes:keywords>business, strategy, consulting, internet, marketing, tactics, distribution, channel</itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
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	<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
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		<itunes:name>Stephen C Campbell MBA, MSc, MCIM</itunes:name>
		<itunes:email>admin@stephenccampbell.com</itunes:email>
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		<item>
		<title>social media internet channel marketing</title>
		<link>http://www.stephenccampbell.com/social-media-internet-channel-marketing/</link>
		<comments>http://www.stephenccampbell.com/social-media-internet-channel-marketing/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 15:48:55 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital internet marketing]]></category>
		<category><![CDATA[international channel management]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[channel marketing]]></category>
		<category><![CDATA[Complete Internet Marketing]]></category>
		<category><![CDATA[Internet Channel]]></category>
		<category><![CDATA[Internet Marketing Strategy]]></category>
		<category><![CDATA[Internet Marketing Tools]]></category>
		<category><![CDATA[Joint Venture Marketing]]></category>
		<category><![CDATA[Market Segment]]></category>
		<category><![CDATA[Marketing Affiliate Marketing]]></category>
		<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[Marketing Objectives]]></category>
		<category><![CDATA[Marketing Search Engine]]></category>
		<category><![CDATA[Marketing Search Engine Marketing]]></category>
		<category><![CDATA[Marketing Strategy Consulting]]></category>
		<category><![CDATA[Media Marketing]]></category>
		<category><![CDATA[Media Micro]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Seminar Delivery]]></category>
		<category><![CDATA[Strategies Internet]]></category>
		<category><![CDATA[Target]]></category>

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		<item>
		<title>business to business branding</title>
		<link>http://www.stephenccampbell.com/business-to-business-branding/</link>
		<comments>http://www.stephenccampbell.com/business-to-business-branding/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 21:44:29 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[B2b Marketing]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Partner]]></category>
		<category><![CDATA[Business Partners]]></category>
		<category><![CDATA[Business Supplier]]></category>
		<category><![CDATA[Business Unit]]></category>
		<category><![CDATA[E Asia]]></category>
		<category><![CDATA[Good Reason]]></category>
		<category><![CDATA[Hewlett Packard]]></category>
		<category><![CDATA[Original Equipment Manufacturer]]></category>
		<category><![CDATA[Product Quality]]></category>
		<category><![CDATA[Relevance]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[Subset]]></category>
		<category><![CDATA[Tens Of Thousands]]></category>
		<category><![CDATA[Thousands Of Dollars]]></category>

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			<enclosure url="http://www.youtube.com/watch?v=vSwU5nual_0" length="1" type="application/unknown" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in ...</itunes:subtitle>
		<itunes:summary>Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason when we consider that in some cases the sales process can take years but - securing a business to business supplier contract could means many tens of thousands of dollars of revenues.



In my training and consulting I have developed a framework from which to move on to craft a business strategy in marketing and branding products and services to another business. Much of this comes from my experience when managing in the OEM [original equipment manufacturer] business unit for Hewlett Packard [in Europe, Japan, the U.S. and S.E. Asia].

Some things to consider :-

	purching frequency
	purchasing quantity
	brand equity
	brand positioning
	brand relevance

... and many other terms which need to be understand and worked on in order to develop excellence as a business to business supplier.

When we consider that the strength of the business that we are selling to is directly proportional to the strength of the brand of the weakest component - we want to ensure that our brand is not the cause of say -

	the production line stopping
	end user customers having to make returns

The above is when we consider product quality but what about sales and marketing ?
Of course we will take steps to market our products to our business partner but whose responsibility is it to create pull in the market place ? Could we take steps to co market our business partners product ? Considering that the more that they sell the more revenue we will generate - depending on our product and/or service, maybe we could move from simply selling product to a business partner and leaving them to perform all of the marketing promotion.

Maybe we could move to education the market place, training our business to business partner and many other specific activities depending on the development of the strategy.

Strategy development can take many months but in the first instance I would typically run a day's seminar on the topic [anywhere in the world - based on demand]. Hopefully, I have touched on a few points which can serve as food for thought so you can take and use in your business.

Should you wish to make contact to explore working together - do not hesitate to get in touch.

To your business success,

Stephen C Campbell</itunes:summary>
		<itunes:keywords>business branding, Business Consulting, business strategy, market segmentation, marketing</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>how to promote your business</title>
		<link>http://www.stephenccampbell.com/how-to-promote-your-business/</link>
		<comments>http://www.stephenccampbell.com/how-to-promote-your-business/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 21:37:32 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
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		<category><![CDATA[Business Innovation]]></category>
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		<category><![CDATA[How To Promote Your Business]]></category>
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		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Piece Of Paper]]></category>
		<category><![CDATA[Stephen C]]></category>

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			<enclosure url="http://www.youtube.com/watch?v=6jzNiKUbtRY" length="1" type="application/unknown" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic ...</itunes:subtitle>
		<itunes:summary>This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business ...

... no matter what industry or size of organisation. In other words the question to be answered is :-
what is you Promotional Channel Marketing Strategy ?
... of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company's products / services.
In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel.
One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large.
The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them.
This is but one small part of a component of developing a business strategy.
Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch.
-Stephen C Campbell
</itunes:summary>
		<itunes:keywords>business branding, Business Consulting, Business Innovation, business strategy, channel marketing, market segmentation, marketing</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>business consulting in china</title>
		<link>http://www.stephenccampbell.com/business-consulting-in-china/</link>
		<comments>http://www.stephenccampbell.com/business-consulting-in-china/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 08:15:25 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[business in china]]></category>
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			<enclosure url="http://www.stephenccampbell.com/audio//BusinessConsultingInChina.mp3" length="3447536" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ...



... overtaking Japan and ...</itunes:subtitle>
		<itunes:summary>As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ...



... overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution,



it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions.

Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence - I was happy to stretch myself up into new comfort zones.

With there being a shift from China just acting as a manufacturing arm for many of the world's Multi National Companies to being an economy that is innovating and producing goods and services that needed domestically and internationally, we see a corresponding need to learn from the west in terms of process management and strategy development. The point is that - by learning in the form of taking in business consultants from the West, the country will save itself years in terms of trial and error, not to mention the amount of money that goes with that.

With all of the dynamics that goes into piecing the economies of the world together, as a business consultant I can see many opportunities for strategyt consultants like myself to lending a hand to the development of the economy of China.

With that said, I look forward to many more interactions and learning from as well as assisting Chinese [based] companies to grow and prosper as the dependency on the strength of business China continues to be one that is growing.

     

</itunes:summary>
		<itunes:keywords>Business Consulting, business in china, Business Innovation, business strategy</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>marketing training programs and providers</title>
		<link>http://www.stephenccampbell.com/marketing-training-programs-and-providers/</link>
		<comments>http://www.stephenccampbell.com/marketing-training-programs-and-providers/#comments</comments>
		<pubDate>Sun, 26 Dec 2010 10:25:02 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[distribution channels]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[multi channel marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Appropriate Marketing]]></category>
		<category><![CDATA[Attendees]]></category>
		<category><![CDATA[Challenging Questions]]></category>
		<category><![CDATA[Client Profiles]]></category>
		<category><![CDATA[Company Leaders]]></category>
		<category><![CDATA[Contribution Margins]]></category>
		<category><![CDATA[Developing Marketing]]></category>
		<category><![CDATA[Economic Times]]></category>
		<category><![CDATA[Existing Marketing]]></category>
		<category><![CDATA[Heart And Soul]]></category>
		<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[Marketing Seminars]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[Marketing Training]]></category>
		<category><![CDATA[Monies]]></category>
		<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[Paying Attention]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Revenue Generation]]></category>
		<category><![CDATA[Taking Into Consideration]]></category>
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		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.



In addition to this, taking into consideration that ...</itunes:subtitle>
		<itunes:summary>Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.



In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer.

With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations.

One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees.

Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones.

If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as ...

	Developing Marketing Channels
	Ideal Client Profiles
	Understanding the Contribution Margins with Distributors
	Developing New Marketing Categories ...

... help towards the overall development of the business ?

Always interested in knowing what you think - make a comment or hit the contact tab above.

-Stephen C Campbell

  

&#160;



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   createInli...</itunes:summary>
		<itunes:keywords>business branding, Business Consulting, Business Innovation, business strategy, distribution channels, marketing, Mobile Marketing, multi channel marketing, small business</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
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		<title>mobile marketing trends</title>
		<link>http://www.stephenccampbell.com/mobile-marketing-trends-2/</link>
		<comments>http://www.stephenccampbell.com/mobile-marketing-trends-2/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 19:34:12 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital internet marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[multi channel marketing]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Cash Register]]></category>
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		<category><![CDATA[Mobile Advertising]]></category>
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		<category><![CDATA[Name Brands]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Promotional Code]]></category>
		<category><![CDATA[Six Times]]></category>
		<category><![CDATA[Soft Drink Giant]]></category>
		<category><![CDATA[Strategy Plan]]></category>
		<category><![CDATA[Text Message]]></category>
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		<category><![CDATA[Twenty Four Years]]></category>
		<category><![CDATA[Wireless Marketing]]></category>
		<category><![CDATA[Younger Generation]]></category>

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		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger



consumers. The Internet Advertising Bureau ...</itunes:subtitle>
		<itunes:summary>When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger



consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today's modern, young consumers.

Mobile marketing that involves sending out promotional vouchers has been proven to be  much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product.

The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis.

Pepsi was among  several  big name brands who partook in the annual Mobile Marketing Forum held in  Berlin, Germany on September 9th.  Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world's largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power.

Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers.

 




 
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		<itunes:keywords>business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, Internet Marketing, mobile advertising, Mobile Marketing, multi channel marketing, sales and marketing, social media marketing</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>business coaching and consulting</title>
		<link>http://www.stephenccampbell.com/business-coaching-and-consulting/</link>
		<comments>http://www.stephenccampbell.com/business-coaching-and-consulting/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 17:20:08 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
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		<category><![CDATA[Stephen C]]></category>

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			<enclosure url="http://www.stephenccampbell.com/audio//business%20coaching%20and%20consulting.mp3" length="11374758" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the ...</itunes:subtitle>
		<itunes:summary>As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the process of business coaching and consulting.



It is always interesting for me to look at some of the differences and attitudes towards using a business consultant between the larger corporates and some of the small solo preneur run businesses and small and medium enterprises.

Perhaps the first thing to note is the value and perspective that an external skilled consultant can bring to any enterprise can be quantified in terms of thousands if not hundreds of thousands of $$$$s in increased revenue. This is can be determined by ...

	 taking in new customers
	doing more business with current customers
	going into new market segments
	developing new geographic regions

... and so on and so forth.

It is often the case that indeed it is the perspective that the external consultant brings to the organisation that propels it forward. This can be illustrated thus - you have a number of executives that have been working in their industry for 10, 15 or 20+ years. They know their business inside out and are, very successful. Yet when a skilled business strategy consultant comes and works on their business - they are able to see things in the business that the seasoned professional were unable to see. The point I am making is that sometimes the familiarity of doing things over and over again can become a weakness of the business.

If you are thinking of giving your business a kickstart, need some fresh thinking and perspective - think whether or not the collection of professionals within the organisation are able to drive the business in the direction that it requires. Also think about the value that having a skilled and fresh perspective in a coaching, consulting, mentoring and facilitating capacity could have on the business in general.

Any thoughts or comments ? Feel free to get in touch - just follow think link.

-Stephen C Campbell

   

 
 
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		<itunes:keywords>business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, multi channel marketing, organizational effectiveness, sales and marketing</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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	</item>
		<item>
		<title>Mobile Marketing And Advertising</title>
		<link>http://www.stephenccampbell.com/mobile-marketing-and-advertising/</link>
		<comments>http://www.stephenccampbell.com/mobile-marketing-and-advertising/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 19:26:23 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business branding]]></category>
		<category><![CDATA[Business Consulting]]></category>
		<category><![CDATA[Business Innovation]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[digital internet marketing]]></category>
		<category><![CDATA[distribution channels]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[international channel management]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Act]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Business Types]]></category>
		<category><![CDATA[Current]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Incentives]]></category>
		<category><![CDATA[Innovative Marketing]]></category>
		<category><![CDATA[Marketing Advertising]]></category>
		<category><![CDATA[Marketing And Advertising]]></category>
		<category><![CDATA[Marketing Departments]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[Stephen C]]></category>
		<category><![CDATA[Targeted Advertising]]></category>
		<category><![CDATA[Targeted Marketing]]></category>
		<category><![CDATA[Text Messages]]></category>
		<category><![CDATA[Touch With Your Customers]]></category>
		<category><![CDATA[Wirelessly]]></category>

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		<title>international channel management</title>
		<link>http://www.stephenccampbell.com/international-channel-management/</link>
		<comments>http://www.stephenccampbell.com/international-channel-management/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 00:07:09 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
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		<category><![CDATA[international channel management]]></category>
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		<category><![CDATA[Assumption]]></category>
		<category><![CDATA[Channel Partner]]></category>
		<category><![CDATA[Close Relationships]]></category>
		<category><![CDATA[Company Expansion]]></category>
		<category><![CDATA[Delivery Network]]></category>
		<category><![CDATA[Distribution Partner]]></category>
		<category><![CDATA[Distributor Management]]></category>
		<category><![CDATA[International Channel Management]]></category>
		<category><![CDATA[International Distributor]]></category>
		<category><![CDATA[International Trade]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Margins]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Marketing Mix]]></category>
		<category><![CDATA[Mba]]></category>
		<category><![CDATA[Necessary Staff]]></category>
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		<category><![CDATA[Radio Program]]></category>
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			<enclosure url="http://www.stephenccampbell.com/audio//InternationalChannelManagement.mp3" length="17758040" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of ...</itunes:subtitle>
		<itunes:summary>The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the



options open to corporations looking to expand their businesses internationally.

Of course - the assumption is made that the company is making the moves to expand internationally for all of the right market driven reasons !

In terms of dealing with the path to deliver the product overseas, the company will typically make one of two choices :-

	setup office in the target country
	select a distribution partner to deliver the goods

Of course, in order to setup a direct organisation with sales force and all of the other necessary staff, the business would have to be able to justify this by the amount of revenue that it proposes to generate. On the other hand - by selecting a distributor the company will be able to enter into the market at a much lower cost.

On the surface - hiring a distributor and letting them get on with the job of selling seems quite straighforward - however, this is where we get into the sometimes complex, frustrating and challenging field of international distributor management.

Note that part of the battle will be in being able to gain distributor mindshare - this is because your products could well be one of literally hundreds that your new channel partner is selling. With that various products may well be providing your international channel partner with greater margins, more market share, more support and close relationships that what you currently have.

With so much of the cost of products being taken up by the delivery network and management, it is interesting to see how little time is spent dealing with this oh so necessary topic. Certainly when I studied my MBA and, specialised in International Trade and Finance there we minimal focus on this compared to topics such as the marketing mix for example.

Some of the greatets challenges facing companies today is in this area of international disributor channel management and; with very few managers being able to say how much cost of serving up the product through the channel ...

	gross margins ?
	margin mix ?
	contribution margin ?

... actually costs [and I mean documented quarter by quarter - and not anecdotal]; this will continue to be a management area that will by itself demand more focus and attention.

The financial section of my distribution channel management training is always one that provokes much discussion and with the international distributor being by definition removed from the supplier company - process management and data flow plays a significant part in the field of international partner channel management.

Questions, comments ? would love to hear from you.

-Stephen C Campbell

Intere

 




 
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		<itunes:keywords>business branding, Business Consulting, Business Innovation, business strategy, distribution channels, international channel management, multi channel marketing</itunes:keywords>
		<itunes:author>Stephen C Campbell MBA, MSc, MCIM</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<title>digital online marketing</title>
		<link>http://www.stephenccampbell.com/digital-online-marketing/</link>
		<comments>http://www.stephenccampbell.com/digital-online-marketing/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 18:22:59 +0000</pubDate>
		<dc:creator>Stephen C Campbell</dc:creator>
				<category><![CDATA[business branding]]></category>
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