In the last couple of months Capid Houser has launched into the web design and development business service offering. As a Business Consultant who is always coaching customer about differentiation and creating and promoting their Compelling Value Proposition(s). With this in mind we are offering a package which consists of full Website Design, Logo Design, Continue Reading…
Category: Business Consulting
Traditional Offline Marketing
In this wired internet age in which we live I do believe that all businesses should be and can harnessing the power of the internet to take their businesses to the next level. In particular, even if your business is a traditional off-line business, you certainly should be using the new technologies to drive customers to Continue Reading…
Establishing Your Compelling Value Proposition.
One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with. In everyday language the question I lead them to Continue Reading…
Marketing, The Heart And Soul Of Your Business
As I discuss the possibility of being hired as Business Consultant often by the small business owner, the question which often arises is “I have managed up until now without a marketing consultant, why do I need one now?” After I dig a little deeper what I normally find is that my prospective client’s business Continue Reading…