As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers Continue Reading…
Category: Business Innovation
internet marketing consultant london
I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…
business online reputation management
With the ever increasing widespread use of the internet for business strategy development, for advertising and for marketing – we attract clients from all over the world and with that prospective clients, as well as those clients who have had some experiences with us can say what they wish to about us – all online. Continue Reading…
business to business internet marketing
The topic of the relevance of the use of internet marketing for business to business sales is one that often gets posed by those marketing decision makers who get presented with options for spending money on things such as :- Search engine marketing Social media marketing Content generation Podcasting Video marketing … and other internet Continue Reading…
branding positioning marketing
The brand positioning that a company – no matter what the size, that is if the company happens to be a solopreneur home based business small and medium enterprise all the way up to the corporates … will have an effect and bearing on how clients view the company when compared to similar organizations who Continue Reading…
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
using the internet for marketing
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…
business consulting in china
As I was discussing during my radio program a few weeks ago, China is now officially the world’s second largest economy … [display_podcast] … overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Continue Reading…
marketing training programs and providers
Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed Continue Reading…
mobile marketing trends
When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger [display_podcast] consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who Continue Reading…