As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one Continue Reading…
Category: Business Innovation
international channel management
The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the [display_podcast] options open to corporations looking to expand their businesses internationally. Of course – the assumption is made that the company is making the moves to expand internationally for Continue Reading…
digital online marketing
A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels. You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to Continue Reading…
digital channel marketing
The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…
digital internet marketing
These days the big thing in marketing is taking advantage of all of the digital options that are available to you. These tend to be a lot cheaper than using many of the print forms of advertising, so there is no reason not to venture into using at least some of these marketing methods. In Continue Reading…
corporate internet marketing strategies
With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy [display_podcast] development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives Continue Reading…
marketing and distribution planning
When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. [display_podcast] Having a plan will make it so that you Continue Reading…
corporate marketing consultants
For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart. With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and Continue Reading…
multichannel marketing metrics
Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. [display_podcast] First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email Continue Reading…
multi channel marketing strategy
In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of [display_podcast] Multi Channel Marketing which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? It has been shown that many people Continue Reading…