As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers Continue Reading…
Category: business strategy
internet marketing consultant london
I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…
business online reputation management
With the ever increasing widespread use of the internet for business strategy development, for advertising and for marketing – we attract clients from all over the world and with that prospective clients, as well as those clients who have had some experiences with us can say what they wish to about us – all online. Continue Reading…
business to business internet marketing
The topic of the relevance of the use of internet marketing for business to business sales is one that often gets posed by those marketing decision makers who get presented with options for spending money on things such as :- Search engine marketing Social media marketing Content generation Podcasting Video marketing … and other internet Continue Reading…
social media internet channel marketing
Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more. The point is that many executives Continue Reading…
business to business branding
Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason Continue Reading…
oem business development
OEM marketing and business development is where I spend a few years managing clients within Europe, the United States and the Far East. It is an exciting part of business to be involved in as so many people are unware of the fact that when they are driving a car or using a computer – Continue Reading…
branding positioning marketing
The brand positioning that a company – no matter what the size, that is if the company happens to be a solopreneur home based business small and medium enterprise all the way up to the corporates … will have an effect and bearing on how clients view the company when compared to similar organizations who Continue Reading…
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
using the internet for marketing
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…