business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » business strategy http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Mon, 06 Feb 2012 16:54:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » business strategy http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no business to business internet marketing http://www.stephenccampbell.com/business-to-business-internet-marketing/ http://www.stephenccampbell.com/business-to-business-internet-marketing/#comments Tue, 22 Nov 2011 22:01:42 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=878

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]]> http://www.stephenccampbell.com/business-to-business-internet-marketing/feed/ 0 social media internet channel marketing http://www.stephenccampbell.com/social-media-internet-channel-marketing/ http://www.stephenccampbell.com/social-media-internet-channel-marketing/#comments Mon, 26 Sep 2011 15:48:55 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=860

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]]> http://www.stephenccampbell.com/social-media-internet-channel-marketing/feed/ 0 business to business branding http://www.stephenccampbell.com/business-to-business-branding/ http://www.stephenccampbell.com/business-to-business-branding/#comments Tue, 14 Jun 2011 21:44:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=751

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]]> http://www.stephenccampbell.com/business-to-business-branding/feed/ 0 0:00:01 Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in ... Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason when we consider that in some cases the sales process can take years but - securing a business to business supplier contract could means many tens of thousands of dollars of revenues. In my training and consulting I have developed a framework from which to move on to craft a business strategy in marketing and branding products and services to another business. Much of this comes from my experience when managing in the OEM [original equipment manufacturer] business unit for Hewlett Packard [in Europe, Japan, the U.S. and S.E. Asia]. Some things to consider :- purching frequency purchasing quantity brand equity brand positioning brand relevance ... and many other terms which need to be understand and worked on in order to develop excellence as a business to business supplier. When we consider that the strength of the business that we are selling to is directly proportional to the strength of the brand of the weakest component - we want to ensure that our brand is not the cause of say - the production line stopping end user customers having to make returns The above is when we consider product quality but what about sales and marketing ? Of course we will take steps to market our products to our business partner but whose responsibility is it to create pull in the market place ? Could we take steps to co market our business partners product ? Considering that the more that they sell the more revenue we will generate - depending on our product and/or service, maybe we could move from simply selling product to a business partner and leaving them to perform all of the marketing promotion. Maybe we could move to education the market place, training our business to business partner and many other specific activities depending on the development of the strategy. Strategy development can take many months but in the first instance I would typically run a day's seminar on the topic [anywhere in the world - based on demand]. Hopefully, I have touched on a few points which can serve as food for thought so you can take and use in your business. Should you wish to make contact to explore working together - do not hesitate to get in touch. To your business success, Stephen C Campbell business branding, Business Consulting, business strategy, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no oem business development http://www.stephenccampbell.com/oem-business-development/ http://www.stephenccampbell.com/oem-business-development/#comments Wed, 01 Jun 2011 19:32:14 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=756

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]]> http://www.stephenccampbell.com/oem-business-development/feed/ 0 branding positioning marketing http://www.stephenccampbell.com/branding-positioning-marketing/ http://www.stephenccampbell.com/branding-positioning-marketing/#comments Mon, 09 May 2011 23:25:36 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=746

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]]> http://www.stephenccampbell.com/branding-positioning-marketing/feed/ 0 how to promote your business http://www.stephenccampbell.com/how-to-promote-your-business/ http://www.stephenccampbell.com/how-to-promote-your-business/#comments Mon, 11 Apr 2011 21:37:32 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=739

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]]> http://www.stephenccampbell.com/how-to-promote-your-business/feed/ 1 0:00:01 This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic ... This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business ... ... no matter what industry or size of organisation. In other words the question to be answered is :- what is you Promotional Channel Marketing Strategy ? ... of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company's products / services. In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel. One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large. The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them. This is but one small part of a component of developing a business strategy. Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch. -Stephen C Campbell business branding, Business Consulting, Business Innovation, business strategy, channel marketing, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no using the internet for marketing http://www.stephenccampbell.com/using-the-internet-for-marketing/ http://www.stephenccampbell.com/using-the-internet-for-marketing/#comments Thu, 24 Mar 2011 23:19:22 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=727

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]]> http://www.stephenccampbell.com/using-the-internet-for-marketing/feed/ 0 0:00:01 The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking ... The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, 'what about the internet' ?? ... ... My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a marketing channel to promote the company's message through as well as using this particular channel to possibly deliver products and/or services to the end user client. As many organisations are struggling to fully incorporate the internet into the core business strategies, I have devised the Internet Channel Marketing seminar which focusses on the main things that executives need to be aware of in order to go forward and develop their strategies with fully incorporating the internet. I say that to mean that the internet should not be viewed as an 'add on but as a key component of the corporate strategy, for this to happen of course, there will need to be certain changes to the organisation both in terms of structure as well as mindset. If this topic is of interest to you - view the video above and - if I can help you by answering any of your questions, running a seminar, consulting or if you just fancy a chat !!! Feel free to get in touch. To Your Success, -Stephen C Campbell Business Innovation, business strategy, channel marketing, Internet Marketing Stephen C Campbell MBA, MSc, MCIM no no business consulting in china http://www.stephenccampbell.com/business-consulting-in-china/ http://www.stephenccampbell.com/business-consulting-in-china/#comments Thu, 10 Mar 2011 08:15:25 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=717

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]]> http://www.stephenccampbell.com/business-consulting-in-china/feed/ 0 0:00:01 As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ... ... overtaking Japan and ... As I was discussing during my radio program a few weeks ago, China is now officially the world's second largest economy ... ... overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution, it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions. Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence - I was happy to stretch myself up into new comfort zones. With there being a shift from China just acting as a manufacturing arm for many of the world's Multi National Companies to being an economy that is innovating and producing goods and services that needed domestically and internationally, we see a corresponding need to learn from the west in terms of process management and strategy development. The point is that - by learning in the form of taking in business consultants from the West, the country will save itself years in terms of trial and error, not to mention the amount of money that goes with that. With all of the dynamics that goes into piecing the economies of the world together, as a business consultant I can see many opportunities for strategyt consultants like myself to lending a hand to the development of the economy of China. With that said, I look forward to many more interactions and learning from as well as assisting Chinese [based] companies to grow and prosper as the dependency on the strength of business China continues to be one that is growing. Business Consulting, business in china, Business Innovation, business strategy Stephen C Campbell MBA, MSc, MCIM no no marketing training programs and providers http://www.stephenccampbell.com/marketing-training-programs-and-providers/ http://www.stephenccampbell.com/marketing-training-programs-and-providers/#comments Sun, 26 Dec 2010 10:25:02 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=680

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]]> http://www.stephenccampbell.com/marketing-training-programs-and-providers/feed/ 0 0:00:01 Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that ... Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer. With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations. One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees. Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones. If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as ... Developing Marketing Channels Ideal Client Profiles Understanding the Contribution Margins with Distributors Developing New Marketing Categories ... ... help towards the overall development of the business ? Always interested in knowing what you think - make a comment or hit the contact tab above. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInli... business branding, Business Consulting, Business Innovation, business strategy, distribution channels, marketing, Mobile Marketing, multi channel marketing, small business Stephen C Campbell MBA, MSc, MCIM no no mobile marketing trends http://www.stephenccampbell.com/mobile-marketing-trends-2/ http://www.stephenccampbell.com/mobile-marketing-trends-2/#comments Tue, 14 Dec 2010 19:34:12 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=668

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]]> http://www.stephenccampbell.com/mobile-marketing-trends-2/feed/ 0 0:00:01 When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau ... When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today's modern, young consumers. Mobile marketing that involves sending out promotional vouchers has been proven to be much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product. The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis. Pepsi was among several big name brands who partook in the annual Mobile Marketing Forum held in Berlin, Germany on September 9th. Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world's largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power. Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers. // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_... business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, Internet Marketing, mobile advertising, Mobile Marketing, multi channel marketing, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no