… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.

I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.

I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.

Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.

Check out my Business Internet Marketing Expert credentials and then get in touch to see how I can be of assistance to you.

Best,

-Stephen C Campbell

The forward thinking companies found throughout the world make sure that the relevant structure and processes are in place throughout the organisation to ensure that employees that find themselves in the minority dimensions of diversity such as …

• Ethnicity
• Disability
• Women
• Sexual Orientation
• Religious Beliefs

… and others; get the chance to use their skills for the benefit of the corporationat large. Whilst working for Hewlett Packard in my Marketing Management role, I was asked to get involved with the Diversity Program and ended up being involved with shaping the European as well as the U.S. Diversity Strategy for Hewlett Packard. This included making preparation for the very 1st Diversity Conference for Black and Minority Ethnics – my contribution was recognised globally and above you can see notice of the commendation and stock options that I received from the then MD of Hewlett Packard Europe.

As a Business Strategy consultant – I often get asked to comment and input on various aspects of the operation of the business which at times involves helping to shape the diversity component of the complete business strategy.

If you happen to be reading this as a Human Resources Representative, Manager or Business Owner in need of input in the specific area of Diversity Strategy – feel free to get in touch to see how we could possibly work together.

Best,

Stephen C Campbell

… on Thurs 26th anf Fri 27th November 2009.

I conducted Business Strategy Consultations for many businesses, however in particular we worked with www.InMarketingConsultancy.com who was ably represented by Rosamaria Reig.

The company works to assist Spanish based companies to conduct business in the UK and also those UK based organisations who need marketing expertise to be able to operate and sell in the Spanish market.

… and Business MarketingStrategy development – we covered development of appropriate Marketing Channels, Segmentaiton of the Market from both a Demographic and Psychographics perspective as well as working on which Category of the Marketing Lisa’s business would be operating in.

Some months after working on the business, I coached Lisa form a Self Development perspective as often, this is the part that is underdeveloped in many of us.

… here in the UK; we worked over the phone after I review their Business Marketing Strategies in line with their website and overall internet presence [having a website does not mean that one has any presence on the internet !!]. I include a brief transcription of some of the feedback I received from one of the key decision makers.

Many thanks for the time you gave [our company] to review our existing web site and business. You very quickly appreciated our business needs and challenges without a lot of input and this maximised the time allotted to the tasks.

Your suggestions for improvements hit the right spots and has generated some new vigor around our marketing strategy.

The idea of being global in our offering was especially refreshing and could really have an impact. Thank you and we look forward to working with you again.

Peter Grear  – http://www.sabianltd.co.uk/

… client. We focussed on where the business stood today and then on what Simone’s thoughts were on where the business should be heading.

After looking at the overall market and scoping out the opporunities we were able to hone in on the the most appropriate direction for the business should be.

• Throwing up a website
• Placing multiple Ads in Yellow Pages
• Placing Ads in the classifieds

Not that there is anything wrong with using any and/or all of the items above but what I often see is that this is normally done without the use of a coherent Business Marketing Strategy. Unfortunately, most do not see the reason for taking time up front in order to put time [and money] into :-

• Defining the message of your product/service
• Working on your brand
• Looking at Marketing Channels
• Going through the Marketing Segmentation exercise
• Pricing

… and, of course – the list could go on and on. The point is that large companies have qualified people in marketing departments working on these components all day long so, how important should this be for the small business owner. Of course this is business people such as myself come into play with being able to site down and to spend time with the business owner who is not skilled in marketing and to be able to help them to develop their core business marketing plans.

This is where we come to talk about the internet and how it should be viewed in the overall context of the business – I have run out of time, so will continue this in another post shortly.

What do you think ? any comments ? do let me know.

Best,

-Stephen C Campbell

… Bill Moore [www.asmilingworld.com/] As Marketing [and the resultant Sales] are the life and soul of every business idea [and organisation] so therefore it is essential to get a solid Marketing Strategy developed at the outset.

Stephen C Campbell

… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.

Stephen C Campbell

… name and business can be readily made know, just make contact. Business testimonials are something that should be used as a key component of any ongoing business marketing strategy plan. As you continue to ‘touch more and more clients, make a point to collect testimonials and use strategically.

Stephen C