Developing and executing distribution channel strategies

Depending on the type and nature of an organisation, distribution channel marketing can be a critical of the overall top level marketing strategy of the company in question. If we were to make a summary definition of this topic we could say that it involves creating and operating through a network of intermediaries, such as Continue Reading…

business to business branding seminar

The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :- [display_podcast] For a quick rundown of the sections that we will go Continue Reading…