Business Development Strategy Development In the video accompanying to this blog post I take some time out to discuss what I consider to one of the fundamentals of business development that companies need to take into consideration which is that of channel marketing. When we refer to Channel Marketing we are able to conveniently divided Continue Reading…
Category: channel marketing
channel marketing from a business development perspective
In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…
internet marketing consultant london
I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…
market segmentation on the internet
Continuous business and marketing strategy development During a business networking event, I had an interesting conversation with a fellow consultant and colleague relating to business and marketing strategy development and the conversation, for a while became centred around the internet, the online world and that of digital business development. It was then that I started Continue Reading…
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
using the internet for marketing
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…
channel marketing strategy
Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…