Developing and executing distribution channel strategies

Depending on the type and nature of an organisation, distribution channel marketing can be a critical of the overall top level marketing strategy of the company in question. If we were to make a summary definition of this topic we could say that it involves creating and operating through a network of intermediaries, such as Continue Reading…

business to business internet marketing

The topic of the relevance of the use of internet marketing for business to business sales is one that often gets posed by those marketing decision makers who get presented with options for spending money on things such as :- Search engine marketing Social media marketing Content generation Podcasting Video marketing … and other internet Continue Reading…

channel marketing strategy

Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…

marketing training programs and providers

Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed Continue Reading…

Mobile Marketing And Advertising

As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one Continue Reading…

international channel management

The topic of company expansion came up during my last radio program, during the discussion I went on to give an explanation of some of the [display_podcast] options open to corporations looking to expand their businesses internationally. Of course – the assumption is made that the company is making the moves to expand internationally for Continue Reading…

digital online marketing

A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels. You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to Continue Reading…

digital channel marketing

The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…

digital internet marketing

These days the big thing in marketing is taking advantage of all of the digital options that are available to you. These tend to be a lot cheaper than using many of the print forms of advertising, so there is no reason not to venture into using at least some of these marketing methods. In Continue Reading…

corporate internet marketing strategies

With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy [display_podcast] development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives Continue Reading…