As Companies and Businesses as well as organisations of all kinds look for the competitive edge, we have seen that the traditional measure of competence i.e. IQ is not the only measure that is being used as means for hiring staff, developing leaders and ensuring that the future …

Stephen - Workshop Photo

… workers and leaders [i.e. the school children] have the necessary skills to give any organisation much needed competitive advantages.

I am currently in India rolling out a series of Organisational Effectiveness seminars throughout the country that will give leaders the tools to first, develop their own EQ competencies and then to be in a position to develop others in their organisations.

Of course Emotional Intelligence In The Workplace is receiving much attention today – why ? because ‘straight A’ individuals are being hired and managers are realising that the ability to be in touch with oneself [Emotional Intelligence] and correspondingly be able to influence and reach others [Social Intelligence] are some of the key skills that are needed today.

It is great to see that here in India leaders have seen the need for such competencies and I am glad to be here to use my skills to effectively assist in changing the world through promoting excellence via Emotional Intelligence.

Does your organisation need a little help from a different perspective ??

Get in touch and maybe we can together do something to improve your circumstance.

Stephen C Campbell [Kerala, SW India]


Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training

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activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates – we can see that those companies that did not rest on their laurels are the ones that surge forward.

One of the key trends was that of the increase in Asia companies such as :

  • China’s high speed bullet trains
  • China’s wind turbines
  • South Korea’s Hyundai
  • South Korea’s LG Electronics

Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.

Herein is the key learning from this post – keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.

HTC were a contract manufacturer for many years for …

  • Microsoft
  • Google
  • Verizon
  • NTT Docomo
  • T Mobile
  • Sprint Nextel

… and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.

To end with this theme of innovation, the question I’d like you to consider is – what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.

We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close – I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.

We will speak more about innovation in another posting – for now, don’t hesitate to contact me if you have any comments or would like to talk about business consulting in general.

Best,

-Stephen C Campbell






I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

  • If your message is not clear
  • If you have not defined your key Marketing Segments
  • If you have not identified the most appropriate Channels To Market
  • If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

Japanese Business Cards

I had such a wonderful time and experience managing and conducting business in Japan, we managed to grow the business from within Japan to South Korea, India & Taiwan and were in discussions with the very company who years later

purchased the PC business from IBM – Legend. I found one of my Business Cards so decided to display it here, for no other reason than to be able to remind myself of the very tough [but fun] times I had conducting business in the Land Of The Rising Sun.

Yoji, Hro, Kengo, Makiko and the rest – sorry we lost contact, if you happen to stumble across this, do get in touch.

Yoroshiku Onegaishimasu

Having has the privilege ot have conducted business throughout Europe the United States and the Far East I have to say that the most joy and interest that I had was in conducting business and seeing globalization in action in places such as Indonesia, South Korea, India and Taiwan.

The way that the world markets are structured means that we actually need the world markets in places such as India and China to develop in business skills such as manufacturing, design and joint venturing. As the richer economies continue to innovate we see the other world economies taking on tasks such as co development and low cost manufacturing.

While many kick against the rise of globalization, the fact remains the innovation in the traditional wealthier economies of the world means that business opportunies and economic development paths are given to the less wealthy economies of the world. These emerging markets move on to become established world markets – such as given in the example of South Korea.