Capid Houser is a Bristol based strategic business marketing organisation which is headed by Stephen C Campbell who is someone who is always leading in his industry by embracing change and the new technologies.

The latest service launched by the company is the provision of Internet Marketing Traffic generation service largely designed to move companies towards dominating in their local markets. It has been recognized that most companies who decide to use a website normally launches a site which exists in cyber space and in many cases may as well not exist in terms of being recognized within the scope of the overall internet.

Capid Houser (http://www.capidhouser.com/) has a website design and development arm and in the past whilst providing quality websites, noted that the businesses did not have any focused internet traffic being directed to it. With experience in managing hundreds of websites in different marketing niches, Stephen decided that the company should package its internal Internet Traffic Generation processes and offer this as a service to the end user customer. The services focusses on more of a long term strategy as opposed to using pay per click, it leans towards building hundreds of permanent backlinks into your internet presence over time. The process when broken down uses some of the following components :-

• Article Marketing
• Video Distribution
• Blogging
• Press Releases
• Reciprocial Linking

.. and the list goes on. It is largely recognized that with the current trends that we see in the progress of the new technologies and the subsequent useage of those technologies, it is imperative for businesses to make using the internet as a marketing channel a key component of their overall business strategies. It is with this trend in mind that Stephen C Campbell and Capid Houser has decided to offer this ‘you do not have to lift a finger’ service to enable companies to appear in the search engines and in various strategic locations around the internet.

The service differs to the more well know pay per click traffic generation method in that, after the minimum advised three months of traffic generation; the website of the business in question will be left with hundreds of permanent backlinks and references to it coming from numerous locations around the internet.

With his vast international background, Campbell recognizes that businesses from all around the globe may wish to take advantage of this service and there has opened up the service to any company wishing to dominate within its local market.

If you are looking to build long term equity into your current internet presence then you are strongly advised to get in touch with Capid Houser to learn more about the service – today at http://www.capidhouser.com/.

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I am often asked ‘what is a blog’ or ‘what part does the internet play in growing my business’ and other similiar questions that relate to using the new technologies (such as email marketing) for all businesses including the corporates and small and work from home businesses. Often companies have a website but in many cases their website presence actually serves no purpose with respect to actually building the brand of the business.

In my consulting work - I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.

Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.

So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.

Also, you should start to produce material via your blog - setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.

This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.

If there is anything we can do to help you on your way - get in touch, also interested in any comments you may have.

Stephen C Cambbell
JG8D69D

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Stephen C Campbell MBA, MSc, MCIM, Master NLP Practitioner has recently published at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA and is a no nonsense look at the marketing process which anyone can grasp and utilize within a short period of time.

(EMAILWIRE.COM, May 08, 2008 ) London, UK — Stephen C Campbell MBA, MSc, MCIM, Master NLP Practitioner has recently published (http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA) a no nonsense look at the marketing process which anyone can grasp and utilize within a short period of time. The book deals with various aspects of the marketing process such as The Mathematics Of Marketing and Channel Marketing and; has been classified as an outstanding resource for the Small and Work From Home Business Owner as well as the Seasoned Entrepreneur.

Campbell (http://www.stephenccampbell.com/) is well placed to give advice on Marketing Strategies having conducted business in over 20 countries throughout Europe and The United States and the Far East and; now works as an international business consultant assisting businesses to define and improve their marketing processes and strategies. He and his team has developed significant expertise in Internet Channel Marketing – i.e. the skill of using the internet as a primary marketing channel to build the brand of a company, business owner and to drive offline revenues.

Recent reports (PR-USA.net - Singapore, May 5th 2008) states how “Recruit.net’s marketing strategy evolves targeting social media micromarkets with job channels” demonstrates how the internet is continuing to play an ever growing role in the marketing strategy employed by any company. The reports goes on to say “The collaboration with Ping.sg will help Recruit.net to add to its impressive list of places of where job seekers can search for their ideal jobs, across countries including Singapore, Malaysia, Australia, China, Hong Kong, India, Japan and New Zealand.” further demonstrates how Campbell and his team are on the bleeding edge of using the new technologies along with more traditional marketing techniques to drive business forward.

The Marketing Mastery publication (http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA) also carries chapters on Building Brands and The Internet (as a marketing channel). The book is timely as many small business still have not set the time aside to develop a coherent marketing strategy and many are still confused when it comes to incorporating the new technologies into their overall business strategies.

To pick up a copy of this timely and well written resource visit http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA today.

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Hi,

Yes it is true, I am now officially an Amazon author with my first product recently listed on their site. See http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA for further details.

The product is a no-frills, and straight-to-the-point marketing book. This short, 24-hour get-up-and-go product. It is designed to help you start making money on-line and using other methods. Practical marketing only has a few keypoints. We hammer home everything you need to get started - SUCCESSFULLY!

Check it out at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA, buy a copy and please leave a review. That’s another goal accomplished - now on to the next.

Best to you,

-StephenC

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More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work for. The point that I work to get across to clients is that they should be using their internet presence to act as equity for their business. What do I mean by this ? Well, most companies (small work from home businesses as well as the large corporates !!) may well have a website but it actually serves no purpose in terms of acting as realy equity for the business. In many cases the website actually received no or very little traffic as the business owner’s concern is with having a website as opposed to incorporating the internet presence into the overall company’s business strategy.

We have the world class expertise to create information products (we have many, many of our own) and to drive traffic to the website. Below is an example of one of the products we have created for ourselve in a ever growing and popular market niche :- (for the best clarity watch the video by clicking here [it may well take some time to load])

 

 Online Video: Play Now | Play in Popup | Download

As I mention business strategy, that leads me on to another point - most of the small businesses I come across have no business plan or marketing strategy. At times company’s may put a basic plan together in order to get money from the banks but this is not the same as having a coherent market focussed business strategy dealing with components such as :-

• Ideal Client Profile
• Channel Strategies
• Branding
• Category Marketing

…. and the list can go on. I cover this and more when I work with clients and even provide a service where we create information products which are complimentary to their core ‘bricks and mortar’ business and give them the strategies to bring visitors to their main and auxiliary websites. After all, what is the point in having a website if noone ever visits the site to see what you have to offer ?

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Many of the small work from home business I consult with have little or no internet presence.  By that I mean; even if they do have a website - it may as well not be there as it receives little or no traffic; and in cases is not even indexed in any of the major search engines. Any traditional small business (whether you be a make up artist, woodworker, plumber, clockmaker or massage therapist) is leaving on the table by not building a long term business strategy (most do not have a strategy at all !) which includes using the internet in its appropriate marketing channel.

Building a strong foundation and presence on the internet will mean that you build your brand, it will open up the doors to customers and partnerships on a worldwide basis and lead the business to the path where it is generating revenue whether the owner is working or not.

One of the best and most effective things any small business can do is to start running and operating a blog as a part of the overall business strategy. This will include having the blog hosted on the company’s own servers (more on this in another post) and a long term plan regarding the posts that will be added in order to educated the world and build an online relationship with potential clients.

Another things that traditional businesses are not wary of is of the revenue that is generated annually from the sales of digital information products. The point here is that I am yet to come across anyh business which was not able to create a series of digital products (such as one I created for my own business here ) which can be sold over and over and over again.

To cater for the large need in the market place I ahev extended my standard consulting program to include the design and development of a full scale internet markey system, 1 month worth of four intensive 3 to 4 hour strategy sessions and then the continuation of driving traffic to the wesbite using tried and tested internet marketing strategies. We use these strategies to manage our portfolio of over 100 websites. If you like to know more, and have an interest in taking your business to the next level and connecting with people in your field the world over - please do get in touch.

To your continued success,

Stephen C Campbell

http://www.capidhouser.com/

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I’ve made a post on Hub Pages giving some tips on how to use a blog to build your brand online. Essentially I have condensed hours and hours of consulting time down into a short article from which you can glean from and build on the content. Blogs are being used as serious Business Building and Brand Building tools and the sooner businesses and in particular small business start using blog as part of their overall business strategy the quicker they will build their online presence and see an improvement in their revenues.

Go check out the post here Using Your Blog To Build Your Business.

As always, let me know what you think and if I can help you out in any way.

To your success,

Stephen C Campbell

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To succed in any business as well as any endeavor in life one needs to make use of appropriate tools, internet marketing is no different. Here are a couple of tools which you can use to enhance your home business or internet marketing ventures :-

E-books : Electronic books or digital books must be integrated to your site for people to download. At what is normally affordable prices, you will have people clamoring for more of that product and navigating your site in the process. Using an ebook tools is affordable and can make your business grow.

SEO (search engine optimisation) tools : No Internet marketing strategy can be complete complete without the use of standard SEO tools. Search engines remain as the ruling powerhouse in marketing so never leave this part out. Generate traffic through these effective low cost internet marketing tools.

Before I go, here is a quick reminder for you - when you see low cost yet important internet marketing software tools being advertised everywhere, be sure not to get tricked into purchasing what is not appropriate for your business. Be sure to study and analyze the package deals; analyze the substance and benefits before deciding if you need them.

For quality information on internet marketing software tools visit http://www.internetmarketingsoftwaretools.com/

Stephen C Campbell

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There are various Internet Marketing Software Tools available which will help you to promote and profit from your online Internet Marketing business ventures.  Let’s take a quick look at some of these tools :-

Website packages : these can be very inexpensive  range to very expensive internet marketing tools that perform the following :-

• designing and hosting your site
• managing your domain
• giving technical help
• modify and upload your files
• doing promotion for your traffic

 … these are given in website packages that are standard most of the time. Select a package that provides the functions needed for your website.

Mailing lists : Remember that when you visit the Bulk Mail folder of your email, the majority of what you find will be  website promotions. That’s email marketing and it optimizes your business like no other. Do not worry with regards to spamming. There is such a thing as “safe lists” that will free your mail from spam. This is so easy to acquire. Just look for mailing lists for sale and begin emailing your self with fun.

Data Submitters : This is an Internet marketing tool that saves your money like magic. Having a data submitter allows you to send your data in volume and create a tremendous huge hits.

These are real life examples of tools which I along with other internet marketers use today to promote their offline and online businesses. To learn more about quality internet marketing sotfware tools visit :- http://www.internetmarketingsoftwaretools.com/

Stephen C Campbell

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