I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…
Category: Internet Marketing
mobile marketing websites for business
It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in Continue Reading…
business to business internet marketing
The topic of the relevance of the use of internet marketing for business to business sales is one that often gets posed by those marketing decision makers who get presented with options for spending money on things such as :- Search engine marketing Social media marketing Content generation Podcasting Video marketing … and other internet Continue Reading…
market segmentation on the internet
Continuous business and marketing strategy development During a business networking event, I had an interesting conversation with a fellow consultant and colleague relating to business and marketing strategy development and the conversation, for a while became centred around the internet, the online world and that of digital business development. It was then that I started Continue Reading…
social media internet channel marketing
Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more. The point is that many executives Continue Reading…
using the internet for marketing
The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…
mobile marketing trends
When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger [display_podcast] consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who Continue Reading…
Mobile Marketing And Advertising
As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one Continue Reading…
digital online marketing
A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels. You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to Continue Reading…
digital channel marketing
The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…