business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » Internet Marketing http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Mon, 06 Feb 2012 16:54:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » Internet Marketing http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no business to business internet marketing http://www.stephenccampbell.com/business-to-business-internet-marketing/ http://www.stephenccampbell.com/business-to-business-internet-marketing/#comments Tue, 22 Nov 2011 22:01:42 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=878

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]]> http://www.stephenccampbell.com/business-to-business-internet-marketing/feed/ 0 market segmentation on the internet http://www.stephenccampbell.com/market-segmentation-on-the-internet/ http://www.stephenccampbell.com/market-segmentation-on-the-internet/#comments Fri, 14 Oct 2011 17:29:28 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=868

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]]> http://www.stephenccampbell.com/market-segmentation-on-the-internet/feed/ 0 social media internet channel marketing http://www.stephenccampbell.com/social-media-internet-channel-marketing/ http://www.stephenccampbell.com/social-media-internet-channel-marketing/#comments Mon, 26 Sep 2011 15:48:55 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=860

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]]> http://www.stephenccampbell.com/social-media-internet-channel-marketing/feed/ 0 using the internet for marketing http://www.stephenccampbell.com/using-the-internet-for-marketing/ http://www.stephenccampbell.com/using-the-internet-for-marketing/#comments Thu, 24 Mar 2011 23:19:22 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=727

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]]> http://www.stephenccampbell.com/using-the-internet-for-marketing/feed/ 0 0:00:01 The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking ... The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, 'what about the internet' ?? ... ... My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a marketing channel to promote the company's message through as well as using this particular channel to possibly deliver products and/or services to the end user client. As many organisations are struggling to fully incorporate the internet into the core business strategies, I have devised the Internet Channel Marketing seminar which focusses on the main things that executives need to be aware of in order to go forward and develop their strategies with fully incorporating the internet. I say that to mean that the internet should not be viewed as an 'add on but as a key component of the corporate strategy, for this to happen of course, there will need to be certain changes to the organisation both in terms of structure as well as mindset. If this topic is of interest to you - view the video above and - if I can help you by answering any of your questions, running a seminar, consulting or if you just fancy a chat !!! Feel free to get in touch. To Your Success, -Stephen C Campbell Business Innovation, business strategy, channel marketing, Internet Marketing Stephen C Campbell MBA, MSc, MCIM no no mobile marketing trends http://www.stephenccampbell.com/mobile-marketing-trends-2/ http://www.stephenccampbell.com/mobile-marketing-trends-2/#comments Tue, 14 Dec 2010 19:34:12 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=668

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]]> http://www.stephenccampbell.com/mobile-marketing-trends-2/feed/ 0 0:00:01 When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau ... When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today's modern, young consumers. Mobile marketing that involves sending out promotional vouchers has been proven to be much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product. The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis. Pepsi was among several big name brands who partook in the annual Mobile Marketing Forum held in Berlin, Germany on September 9th. Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world's largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power. Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers. // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_... business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, Internet Marketing, mobile advertising, Mobile Marketing, multi channel marketing, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no Mobile Marketing And Advertising http://www.stephenccampbell.com/mobile-marketing-and-advertising/ http://www.stephenccampbell.com/mobile-marketing-and-advertising/#comments Wed, 24 Nov 2010 19:26:23 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=664

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]]> http://www.stephenccampbell.com/mobile-marketing-and-advertising/feed/ 0 digital online marketing http://www.stephenccampbell.com/digital-online-marketing/ http://www.stephenccampbell.com/digital-online-marketing/#comments Wed, 03 Nov 2010 18:22:59 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=652

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]]> http://www.stephenccampbell.com/digital-online-marketing/feed/ 0 digital channel marketing http://www.stephenccampbell.com/digital-channel-marketing/ http://www.stephenccampbell.com/digital-channel-marketing/#comments Tue, 02 Nov 2010 21:12:31 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=648

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]]> http://www.stephenccampbell.com/digital-channel-marketing/feed/ 0 digital internet marketing http://www.stephenccampbell.com/digital-internet-marketing/ http://www.stephenccampbell.com/digital-internet-marketing/#comments Mon, 01 Nov 2010 19:31:44 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=645

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]]> http://www.stephenccampbell.com/digital-internet-marketing/feed/ 0 corporate internet marketing strategies http://www.stephenccampbell.com/corporate-internet-marketing-strategies/ http://www.stephenccampbell.com/corporate-internet-marketing-strategies/#comments Sun, 31 Oct 2010 20:08:16 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=639

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]]> http://www.stephenccampbell.com/corporate-internet-marketing-strategies/feed/ 0 0:00:01 With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate ... With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation ..... [I say this because in many cases directors and CEOs have not fully incorporated the internet into their daily lives or are not fully conversant with the workings of the internet and terms such as podcasting, linking, social networking, linking, article marketing and other relevant terms]. So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :- promotion channel consumption channel For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing. I'd like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats. We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients. With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple - it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share. As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions. As always, I am interested in any thoughts you may have, get in touch if there is anything you'd like to discuss. To your success, -Stephen C Campbell // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none ... advertising, business branding, Business Consulting, Business Innovation, business strategy, distribution channels, Internet Marketing, marketing, Mobile Marketing, multi channel marketing, podcasts, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no