Today, thousands of savvy business owners are using mobile marketing, or SMS marketing as it is also called, to offer customers promotional programs. The key to success with mobile marketing is based on the principle of choice, meaning that your customers sign up for your program because they actually wish to receive your offers. Marketing just does not get any better than this!

Gone are the days of having to place expensive ads in newspapers with the slim hopes that the right kind of people find and read the ads. Wireless advertising has grown in leaps and bounds the past couple of years and the response rate to this type of advertising is thought to be as high as 50%. There is simply no other medium that provides this type of return. Sweetening the deal is the fact that  text advertising is also very easy to track.  You can measure the results to determine your exact ROI (return on investment) for every single promotion campaign you run.

In Europe and Asia, cell phones have been widely used for promotion and this trend is gradually catching on in the United States as well. The reason that it has not been done much in the U.S. earlier  is due to the fact that it was often impossible to send text messages from one cell phone carrier subscriber to another user who had a different carrier.  Thankfully, this technicality has been remedied and business all across the U.S. are finding new and creative ways to effectively grow their brand and increase sales, traffic and customer loyalty through the use of mobile marketing.

With cell phone marketing, you can send coupons to your customers or other promotions you run. You can keep you customers informed of new products and services, and as a result, you should enjoy an increase in business and sales.

Mobile marketing is effective for any type of business that wishes to attract more customers or extend the reach of where their information can go. Since over 90% of all cell phone messages are actually read, you have the assurance knowing that your message is received and read promptly. You can then take it a step further by offering incentive discounts if the offer is acted on in a specified period of time.

If you are experiencing a lack of sales and wish to take your marketing efforts to a whole new level, then by all means consider jumping into the mobile marketing arena. It is the new  trend of the future, so the quicker you jump on board the quicker you can gain a strong foothold in your particular field of business.

Any thoughts or comments, feel free to drop me a line.

Stephen C Campbell

During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for …

 

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… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.

I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.

I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.

Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.

Check out my Business Internet Marketing Expert credentials and then get in touch to see how I can be of assistance to you.

Best,

-Stephen C Campbell

What do you really want in life? Most people don’t discover what they want in life until it’s time to die – and that’s a shame. Most people spend the best years of their lives watching television or doing things they dislike.

An author described humanity by saying, “Most people die at twenty and are buried at eighty.” Are you one of the living zombies? What do you really want in life? Some people struggle in answering such question. When asked what they want or what their goals in life are, many are unsure. They dillydally in their decision, hardly giving any thought about what they want in life. People without definite goals are letting time pass them by. Are you one of these people? If you are undecided about what you want out of life, do not worry. There are many ways of discovering your purpose in life. To discover what you want in life, try looking deep into your heart. Oftentimes, people are ruled by logic. People live by what they think they should be or by what others like them to be. The discovery process is the perfect time to listen to your heart. What your heart desires comes from the whispers of your authentic self. Your authentic self is the real you.

Listen to your heart to be able to listen to your authentic self. What your heart says usually feels right. What your heart desires is what you usually love to do and this represents your passion. Anything done with passion is like play where the task is accomplished without hesitation. You pour out your very best and feel no pressure or resistance.

You will totally enjoy doing things that are your passion. Setbacks, difficulties, and obstacles will make it more challenging, but should not deter you from pursuing your goals. Naturally, there may be barriers that may prevent you from reaching your goal, but your heart’s desire will find ways to overcome these barriers so that you may ultimately get what you want in life. Remember this: the universe supports people who are pursuing their passion and those who are pursuing their destiny. However, this does not mean that you don’t use your head. People are born with both the mind and heart. Your duty is to live your best life and be in harmony with your mind and heart. The poet Rumi wisely said, “Live completely in the head and you cannot feel the breath and rhythm of life. Live completely in the heart and you may find yourself acting like a love-struck fool with poor judgment and discipline. It’s all a fine balance – the head and heart must forge a lifetime partnership if one wants to live a beautiful life.”

Listen to your instinct. Part of human nature is the mysterious and spontaneous reaction on things. Often times, these are called instincts. Your authentic self communicates with you and guides you via instincts. Instincts are those gentle nudges that urge you to act and follow a certain path. Your role then is to listen attentively. Often times, we listen to what others say and allow them to run our lives. Parents often do this to their children. “We come from a family of doctors, so my son must also be a doctor.” How often do we hear this from parents who have good intentions for their children? Parents unconsciously block the true expression of their child’s real self and calling. Friends and critics will discourage you and point out the impossibility of your dream. Before heeding their advice, evaluate the accomplishments of the critics. Did they achieve theirs dreams? Do they dream big at all?

Remember, it is your destiny that is in line, not theirs. It doesn’t mean, though, that you will not listen to what other people say. Hear them out just the same. But the final decision should be yours. There is only thing to remember: Every person, to live truly and greatly, must define how he wants to live and what his brightest life will look like.  Listen to your instincts and follow your heart’s desire. You will never go wrong.

Capid Houser is a Bristol based strategic business marketing organisation which is headed by Stephen C Campbell who is someone who is always leading in his industry by embracing change and the new technologies.

The latest service launched by the company is the provision of Internet Marketing Traffic generation service largely designed to move companies towards dominating in their local markets. It has been recognized that most companies who decide to use a website normally launches a site which exists in cyber space and in many cases may as well not exist in terms of being recognized within the scope of the overall internet.

Capid Houser (http://www.capidhouser.com/) has a website design and development arm and in the past whilst providing quality websites, noted that the businesses did not have any focused internet traffic being directed to it. With experience in managing hundreds of websites in different marketing niches, Stephen decided that the company should package its internal Internet Traffic Generation processes and offer this as a service to the end user customer. The services focusses on more of a long term strategy as opposed to using pay per click, it leans towards building hundreds of permanent backlinks into your internet presence over time. The process when broken down uses some of the following components :-

• Article Marketing
• Video Distribution
• Blogging
• Press Releases
• Reciprocial Linking

.. and the list goes on. It is largely recognized that with the current trends that we see in the progress of the new technologies and the subsequent useage of those technologies, it is imperative for businesses to make using the internet as a marketing channel a key component of their overall business strategies. It is with this trend in mind that Stephen C Campbell and Capid Houser has decided to offer this ‘you do not have to lift a finger’ service to enable companies to appear in the search engines and in various strategic locations around the internet.

The service differs to the more well know pay per click traffic generation method in that, after the minimum advised three months of traffic generation; the website of the business in question will be left with hundreds of permanent backlinks and references to it coming from numerous locations around the internet.

With his vast international background, Campbell recognizes that businesses from all around the globe may wish to take advantage of this service and there has opened up the service to any company wishing to dominate within its local market.

If you are looking to build long term equity into your current internet presence then you are strongly advised to get in touch with Capid Houser to learn more about the service – today at http://www.capidhouser.com/.

Hi,

Yes it is true, I am now officially an Amazon author with my first product recently listed on their site. See http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA for further details.

The product is a no-frills, and straight-to-the-point marketing book. This short, 24-hour get-up-and-go product. It is designed to help you start making money on-line and using other methods. Practical marketing only has a few keypoints. We hammer home everything you need to get started – SUCCESSFULLY!

Check it out at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA, buy a copy and please leave a review. That’s another goal accomplished – now on to the next.

Best to you,

-StephenC