Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.

The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.

Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.

Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.

It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-

• a catalyst for change
• business growth
• increeased revenues
• better customer understanding

The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.

Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.

Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.

Any questions ? don’t hesitate to get in touch.

Best,

-Stephen C Campbell

Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training

 

 innovation in business management: Play Now | Play in Popup | Download

activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates – we can see that those companies that did not rest on their laurels are the ones that surge forward.

One of the key trends was that of the increase in Asia companies such as :

• China’s high speed bullet trains
• China’s wind turbines
• South Korea’s Hyundai
• South Korea’s LG Electronics

Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.

Herein is the key learning from this post – keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.

HTC were a contract manufacturer for many years for …

• Microsoft
• Google
• Verizon
• NTT Docomo
• T Mobile
• Sprint Nextel

… and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.

To end with this theme of innovation, the question I’d like you to consider is – what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.

We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close – I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.

We will speak more about innovation in another posting – for now, don’t hesitate to contact me if you have any comments or would like to talk about business consulting in general.

Best,

-Stephen C Campbell

I am in the middle of preparing material to deliver corporate business strategy training and will be covering social media marketing strategies.

 

 Standard Podcast: Play Now | Play in Popup | Download

The case in point is that when many corporations look to make use of the new technologies – there is very often confusion and overwhelment in terms of which direction to follow; which tools to use, how often etc. Shal they use :-

• Blogs
• Search Engines
• News Engines
• Other Websites
• Micro Blogging
• Peer Reviews
• Feeds

            …. and the list could go on and on. It is unfortunate that at times the key message and brand communication of the corporation is thrown out as companies dive into making use of social media for business.

The key lesson, learning or take away point is to put critical focus on the organisation’s message from this strategic approach you should be able to determine which of the hundreds of platforms are most suitable for you to both communicate your message and to [most importantly] listen to what current and prospective clients have to say.

As we roll out our strategic seminars that focus on combining the new technologies with ‘traditional existing business marketing strategies – do get in touch if you’d like us to deliver at your venue [no matter where you are in the world] or work remotely to help you shape your strategies.

Thanks for reading,

Stephen C Campbell

As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …

• Technology
• Frequently Manufactured Consumer Goods
• Beauty
• Health and Wellness

                                      … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …

• Fujitsu
• NEC
• JC Decaux
• Proctor and Gamble
• Amazing Harmony
• Hewlett Packard
• British Telecommunications

                                   …. and conducting business with these companies in countries including …

• United States
• France
• Germany
• United Kingdom
• Switzerland
• Japan
• South Korea
• Hong Kong
• Taiwan

                                    … as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …

• Channel Marketing
• Ideal Client Profiling
• Marketing Segmentation
• Pricing Strategies

                            …. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here  is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.

Stephen C Campbell

I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am frequently astonished at the lack of discipline that businesses have when it comes to developing and implementing ongoing marketing strategies.

 

 Standard Podcast: Play Now | Play in Popup | Download

Given that marketing [and the resultant sales] are the life and soul of every company I am continually baffled at how little time business owners pay to marketing. The title of this article is ’small business marketing ideas’ but when talking to executives from corporates I see a tendency to continue doing what has been done in the past.

That, of course will guarantee past results ! So – what are some of ideas that business owners can start to think about in order to effect change in their organisations ? Without looking at the details of the business of the reader, I would like encourage taking a look at the field of …

• Channel Marketing

… that it to say; stop and think about the various routes ‘Marketing Channels’ that you are currently using to …

• a) Get your message out to prospective clients
• b) Deliver your products and services to the end user

Take for example; some of the large supermarkets – here in the UK we have bit ‘T’, ‘S’ and ‘A’. They present their messages to us via the television, via the internet, newspapers, radio, billboards, flyers and the list can go on. In addition to this we can purchase the goods that they have on offer via the internet, via the TV or we can of course go into the store. We have described various Channels To Market that the supermarkets use to ultimately get us to purchase their goods.

Now, one of the lessons that we can learn from this is that there are / can be / should be various means / methods / techniques in use at any point in time as part of our ongoing marketing strategies. This is of course an ongoing process and something that will be developed / strategised and worked out during any business strategy consultation.

Marketing is a skill and discipline that many business owners who are experts at their particular business field often fail to appreciate – this is not something is done when it comes to Accounting and Finance and Manufacturing, the expert is normally called in to perform these functions. Marketing is the most important part of your business – do not leave it to chance, get expert help that can help you develop an ongoing coherent strategy from which to work from.

If you have any questions about this and would like to discuss personal consulting and coaching with me Stephen C Campbell, do not hesitate to get in touch ….