digital internet marketing

These days the big thing in marketing is taking advantage of all of the digital options that are available to you. These tend to be a lot cheaper than using many of the print forms of advertising, so there is no reason not to venture into using at least some of these marketing methods.

In many cases it will only cost you the time and effort to develop the campaign itself. The strategies that are used in digital channel marketing are similar to those used in traditional marketing. The main elements that are used for the creation of a strategy still include …

  • objective setting
  • customer segmentation
  • resource auditing
  • positioning
  • targeting.

Your digital channel marketing strategy should begin with the selection of a target audience.

You will want to target a group based on your product,

brand, and positioning and do so in

the most effective manner that you can.

This means that you will need to do some research on the market, set appropriate objectives, and then implement strategies that will help you to actually meet the objectives that you have set.

For a through the line campaign, you will want to plan how to integrate your digital marketing into your multi channel marketing strategy. Digital marketing is not unlike any other marketing method. In order to provide real value it must fit in well with the overall strategy that is planned for your business.

It is important that you be able to analyze the results of your strategy, so it needs to include targets and objectives that are clearly stated. Regardless of whether you are going to use an email, search, or mobile platform to deliver your message to your target audience, the approach and the strategy that you use should make sense given the behavior of that audience.

You need to make sure that you are not trying

to communicate with users in a manner

that isn’t likely to reach them.

Your marketing message must be communicated clearly and must differentiate you from competitors when you use digital marketing campaigns …

…just as it would have to be with any other type of channel marketing campaign. You can use various channels in order to get people to come to your website, including mentioning your website in radio or TV ads or placing it in print ads or on billboards.

The question of how to make use of emotional intelligence with businesses is one that is being asked by people found all over the world. It is the seperation of Personal And Self Development from business that it looked at which up until recent years was the way to look at things.

Now of course, we are looking at the most successful leaders and managers [see the book Primal Leadership] and noting that it is something more than their academic accomplishments or their straight line IQ neural connection but; their ability to adapt to and connect with other people.

Emotional Intelligence and the associated Social Intelligence is a critical attribute that is to be embraced by leaders as it is the ability of the manager or leader to get other individuals in the team to execute tasks and to be willing to come up with new ideas.

As we continue to live in this technologically advanced world with organisations looking for the competitive edge, it looks as though this focus on [some say] the more ‘woolly aspects of our skillset could well be the component that sets one manager apart from another.

I’ve felt privileged to have the requisite skillset to be able to combine Business Strategy Development and Self Development skills in order to help organisations and individuals to move foward by first understanding and getting in touch with Emotional & Social Intelligence.

Feel free to contact me should you wish to discuss this or any other business development matter.

Stephen C Campbell

top ten business books

As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …

  • Technology
  • Frequently Manufactured Consumer Goods
  • Beauty
  • Health and Wellness

                                      … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …

  • Fujitsu
  • NEC
  • JC Decaux
  • Proctor and Gamble
  • Amazing Harmony
  • Hewlett Packard
  • British Telecommunications

                                   …. and conducting business with these companies in countries including …

  • United States
  • France
  • Germany
  • United Kingdom
  • Switzerland
  • Japan
  • South Korea
  • Hong Kong
  • Taiwan

                                    … as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …

  • Channel Marketing
  • Ideal Client Profiling
  • Marketing Segmentation
  • Pricing Strategies

                            …. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here  is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.

Stephen C Campbell

 


Name Company Notes
 Jay Abraham

jay abraham

9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times

 

Stephen Pierce

stephen pierce A great resource from someone who has been there and done it – from nothing
 David Abingdon

david abingdon a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
 Abigail M. Thernstrom

 

Abigail M. Thernstrom The racial gap in academic performance between whites and Asians, on the one hand, and Latinos and blacks, on the other hand, is America’s most urgent educational problem.
Dan Kennedy

Dan Kennedy Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs
 

H W Brands

H W Brands Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey
Peter Drucker

Peter Drucker The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
David Sandler

David Sandler The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Richard Branson

Richard Branson In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.
 W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant



The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.

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It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business – not the products and services that are on offer !

The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large – [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.

The process of marketing is used to effectively target just ‘who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet – it is a wonderful tool and the subject that I am being asked to speak about the most. In short – we have to use the internet as a supplementary tool to act in conjunction with the ‘standard offline strategies and processes that have been developed.

The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.

Any thoughts on this ? need my services ? get in touch.

Best,

-StephenCC


I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

  • If your message is not clear
  • If you have not defined your key Marketing Segments
  • If you have not identified the most appropriate Channels To Market
  • If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

Business Marketing & Strategy

Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.

One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.

This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.

More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.

Stephen C Campbell

Internet, Internet, Everybody is talking about the internet :

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  • Facebook
  • Google
  • Myspace
  • Youtube
  • Squidoo
  • Itunes

And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.

My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.

  • How to receive regular cheques from Google
  • How to make money from Blogging and Podcasting
  • How to transfer money to friends and family all over the world using Paypal

In a nutshell, I will tell you how to make money from your

  • Bedroom
  • Living Room
  • Kitchen

… or wherever you use your laptop or PC.

Join me on Passion Radio Bristol on Monday 15th and Monday 22nd June on the drive time show with the original Bandyt from 16:00 til 19:00.


When it comes to the characteristics of a good entrepreneur, there are numerous things that can be counted. There are however some important characteristics of an entrepreneur which are listed here.

  • For  starters the entrepreneur must have a good predisposition that he wants to be his own boss.
  • He must have very high energy levels in order to make sure that he remains dedicated to his job.
  • The third thing is that he must be able to take risks.

Risks can be both financial as well as security wise. Above all to be a successful entrepreneur one needs to have the spirit of competition. 

To your success,

Stephen C Campbell

http://www.handbookfortheambitious.com/

On the internet – the term ‘Time Management’ is one of the terms which is searched for over and over again. Everyone is busy with business, life, family, commitment and everythings which life conjures up we either let things drop of we need to manage our time better than we do at present.

I have a busy life, my company provides Self Development coaching and training, we devise marketing strategies for companies, manage website design and development and the list goes on. I also have a very busy personal life and love to indulge in my passion playing jazz on the double bass.

All that takes time management and with that said I have recently put together an excellent resource (even if Isay so myself!) to help all with their time management. Too many people I know complain to me that they can’t get things they want to completed due to the lack of time and; I know that it’s all a matter of how we manage our time.

If you are running a home business part time, managing your own work from home business and/or just hoping to do more and be more – you need to work more on your time management!

So if you want to do more, earn more and be more – go check out http://www.timesavingplans.com/ – nuff said.

To your success,

-Stephen C Campbell

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer.

That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based upon my experience in working in over 20 countries throughout Europe, the U.S. and the Far East and working with my small business clients – I’ve put together a short report covering, Branding, Category Marketing, Niche Marketing and more. It is a part of the business man’s encyclopaedia and you can a free copy at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

PS : let me know what you think