The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.

 

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It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business – not the products and services that are on offer !

The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large – [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.

The process of marketing is used to effectively target just ‘who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet – it is a wonderful tool and the subject that I am being asked to speak about the most. In short – we have to use the internet as a supplementary tool to act in conjunction with the ’standard offline strategies and processes that have been developed.

The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.

Any thoughts on this ? need my services ? get in touch.

Best,

-StephenCC

I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true - I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

• If your message is not clear
• If you have not defined your key Marketing Segments
• If you have not identified the most appropriate Channels To Market
• If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.

One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.

This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.

More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.

Stephen C Campbell

Internet, Internet, Everybody is talking about the internet :

 

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• Facebook
• Google
• Myspace
• Youtube
• Squidoo
• Itunes

And the rest – everday hundreds of millions of pounds flow through the internet and now it is time for you to grab a piece of the Internet Money Pie.

My name is Stephen C Campbell from StephenCCampbell.com and I have made 100s of Pounds from the internet, now I am going to tell you how to make money from the internet whether you have a business or a hobby.

• How to receive regular cheques from Google
• How to make money from Blogging and Podcasting
• How to transfer money to friends and family all over the world using Paypal

In a nutshell, I will tell you how to make money from your

• Bedroom
• Living Room
• Kitchen

… or wherever you use your laptop or PC.

Join me on Passion Radio Bristol on Monday 15^th and Monday 22^nd June on the drive time show with the original Bandyt from 16:00 til 19:00.

When it comes to the characteristics of a good entrepreneur, there are numerous things that can be counted. There are however some important characteristics of an entrepreneur which are listed here.

• For  starters the entrepreneur must have a good predisposition that he wants to be his own boss.
• He must have very high energy levels in order to make sure that he remains dedicated to his job.
• The third thing is that he must be able to take risks.

Risks can be both financial as well as security wise. Above all to be a successful entrepreneur one needs to have the spirit of competition. 

To your success,

Stephen C Campbell

http://www.handbookfortheambitious.com/