In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…
Category: market segmentation
internet marketing consultant london
I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…
market segmentation on the internet
Continuous business and marketing strategy development During a business networking event, I had an interesting conversation with a fellow consultant and colleague relating to business and marketing strategy development and the conversation, for a while became centred around the internet, the online world and that of digital business development. It was then that I started Continue Reading…
business to business branding
Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason Continue Reading…
how to promote your business
[st_row][st_column][st_text id_wrapper=”text_fbe1878ae5b90fa6e126002dea97e23d” ]This is a critical question that is being answered on a daily basis by the most successful corporations, small business, entrepreneurs as well as marketers around the world. This extremely important topic of promotional marketing is one that is relevant for every business and the point can be stressed that it does not Continue Reading…
Niche Marketing, Market Segmentation & Your Business
Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business. When working with my clients I work on the pros and cons of niche Continue Reading…