Depending on the type and nature of an organisation, distribution channel marketing can be a critical of the overall top level marketing strategy of the company in question. If we were to make a summary definition of this topic we could say that it involves creating and operating through a network of intermediaries, such as Continue Reading…
Category: marketing strategy
hire marketing consultant for business development
create product and service solutions
channel marketing from a business development perspective
In some cases the length of the distribution channel can be very long [when we refer to distribution channel lengths we speak of the number of intermediary companies that sit in between the manufacturer and the end user] so if say there are seven [7] layers to be passed through before the purchaser is able Continue Reading…
continuous refinement of marketing strategies and execution
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how to develop a marketing strategy
Marketing Strategy Business Development One of the most common questions that I get asked when acting in the capacity of a marketing strategy consultant by those individuals who are looking to start out in business [these include work from home entrepreneurs as well as small brick and mortar business owners]; also by those who have Continue Reading…