business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » marketing http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Thu, 15 Dec 2011 12:20:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » marketing http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no business to business branding http://www.stephenccampbell.com/business-to-business-branding/ http://www.stephenccampbell.com/business-to-business-branding/#comments Tue, 14 Jun 2011 21:44:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=751

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]]> http://www.stephenccampbell.com/business-to-business-branding/feed/ 0 0:00:01 Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in ... Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason when we consider that in some cases the sales process can take years but - securing a business to business supplier contract could means many tens of thousands of dollars of revenues. In my training and consulting I have developed a framework from which to move on to craft a business strategy in marketing and branding products and services to another business. Much of this comes from my experience when managing in the OEM [original equipment manufacturer] business unit for Hewlett Packard [in Europe, Japan, the U.S. and S.E. Asia]. Some things to consider :- purching frequency purchasing quantity brand equity brand positioning brand relevance ... and many other terms which need to be understand and worked on in order to develop excellence as a business to business supplier. When we consider that the strength of the business that we are selling to is directly proportional to the strength of the brand of the weakest component - we want to ensure that our brand is not the cause of say - the production line stopping end user customers having to make returns The above is when we consider product quality but what about sales and marketing ? Of course we will take steps to market our products to our business partner but whose responsibility is it to create pull in the market place ? Could we take steps to co market our business partners product ? Considering that the more that they sell the more revenue we will generate - depending on our product and/or service, maybe we could move from simply selling product to a business partner and leaving them to perform all of the marketing promotion. Maybe we could move to education the market place, training our business to business partner and many other specific activities depending on the development of the strategy. Strategy development can take many months but in the first instance I would typically run a day's seminar on the topic [anywhere in the world - based on demand]. Hopefully, I have touched on a few points which can serve as food for thought so you can take and use in your business. Should you wish to make contact to explore working together - do not hesitate to get in touch. To your business success, Stephen C Campbell business branding, Business Consulting, business strategy, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no oem business development http://www.stephenccampbell.com/oem-business-development/ http://www.stephenccampbell.com/oem-business-development/#comments Wed, 01 Jun 2011 19:32:14 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=756

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]]> http://www.stephenccampbell.com/oem-business-development/feed/ 0 how to promote your business http://www.stephenccampbell.com/how-to-promote-your-business/ http://www.stephenccampbell.com/how-to-promote-your-business/#comments Mon, 11 Apr 2011 21:37:32 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=739

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]]> http://www.stephenccampbell.com/how-to-promote-your-business/feed/ 1 0:00:01 This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic ... This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business ... ... no matter what industry or size of organisation. In other words the question to be answered is :- what is you Promotional Channel Marketing Strategy ? ... of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company's products / services. In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel. One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large. The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them. This is but one small part of a component of developing a business strategy. Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch. -Stephen C Campbell business branding, Business Consulting, Business Innovation, business strategy, channel marketing, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no marketing training programs and providers http://www.stephenccampbell.com/marketing-training-programs-and-providers/ http://www.stephenccampbell.com/marketing-training-programs-and-providers/#comments Sun, 26 Dec 2010 10:25:02 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=680

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]]> http://www.stephenccampbell.com/marketing-training-programs-and-providers/feed/ 0 0:00:01 Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that ... Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer. With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations. One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees. Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones. If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as ... Developing Marketing Channels Ideal Client Profiles Understanding the Contribution Margins with Distributors Developing New Marketing Categories ... ... help towards the overall development of the business ? Always interested in knowing what you think - make a comment or hit the contact tab above. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInli... business branding, Business Consulting, Business Innovation, business strategy, distribution channels, marketing, Mobile Marketing, multi channel marketing, small business Stephen C Campbell MBA, MSc, MCIM no no digital channel marketing http://www.stephenccampbell.com/digital-channel-marketing/ http://www.stephenccampbell.com/digital-channel-marketing/#comments Tue, 02 Nov 2010 21:12:31 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=648

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]]> http://www.stephenccampbell.com/digital-channel-marketing/feed/ 0 digital internet marketing http://www.stephenccampbell.com/digital-internet-marketing/ http://www.stephenccampbell.com/digital-internet-marketing/#comments Mon, 01 Nov 2010 19:31:44 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=645

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]]> http://www.stephenccampbell.com/digital-internet-marketing/feed/ 0 corporate internet marketing strategies http://www.stephenccampbell.com/corporate-internet-marketing-strategies/ http://www.stephenccampbell.com/corporate-internet-marketing-strategies/#comments Sun, 31 Oct 2010 20:08:16 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=639

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]]> http://www.stephenccampbell.com/corporate-internet-marketing-strategies/feed/ 0 0:00:01 With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate ... With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation ..... [I say this because in many cases directors and CEOs have not fully incorporated the internet into their daily lives or are not fully conversant with the workings of the internet and terms such as podcasting, linking, social networking, linking, article marketing and other relevant terms]. So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :- promotion channel consumption channel For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing. I'd like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats. We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients. With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple - it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share. As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions. As always, I am interested in any thoughts you may have, get in touch if there is anything you'd like to discuss. To your success, -Stephen C Campbell // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none ... advertising, business branding, Business Consulting, Business Innovation, business strategy, distribution channels, Internet Marketing, marketing, Mobile Marketing, multi channel marketing, podcasts, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no multichannel marketing metrics http://www.stephenccampbell.com/multichannel-marketing-metrics/ http://www.stephenccampbell.com/multichannel-marketing-metrics/#comments Tue, 26 Oct 2010 09:48:49 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=625

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]]> http://www.stephenccampbell.com/multichannel-marketing-metrics/feed/ 0 0:00:01 Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might ... Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email marketing campaigns. You can use your customer database, or you can use squeeze pages to get potential new clients to market to. You can also use co registration or advertise on other people's newsletters. Another big trend is to use social media, either by placing advertisements or adding blogs or videos. You can join different networks as well to get your company name out there. Search engine marketing is another common strategy. You want to do things that will get your website listed near the top of the results through various SEO techniques, as well as using RSS feeds, pay-per-click campaigns, link building campaigns, and tagging. Radio and television ads can also be used, including short or long ads or infomercials. Take advantage of free and paid public relations opportunities, and use inbound and outbound sales calls and teleconferences as well in order to market your product. Joint ventures with other companies that offer complimentary products can also be of great benefit. You will have access to their customer databases and marketing efforts as well as your own, and as long as the products are complimentary you should be able to increase your sales since the target audience of both products should be similar. It is a great way to reach new people that are likely to be interested in what you have to offer. The options listed above are just a few of the opportunities you can take advantage of in order to set up your multi channel marketing campaign. business branding, Business Consulting, Business Innovation, business strategy, marketing, multi channel marketing, sales and marketing, small business Stephen C Campbell MBA, MSc, MCIM no no internet marketing consulting http://www.stephenccampbell.com/internet-marketing-consulting/ http://www.stephenccampbell.com/internet-marketing-consulting/#comments Thu, 07 Oct 2010 16:28:47 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=601

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]]> http://www.stephenccampbell.com/internet-marketing-consulting/feed/ 0 0:00:01 It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis there has been in ... It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user is taken up in distribution channel management and dynamics and; this is an area that I spend a lot of time consulting in. However, with that said the internet is being used to assist with distribution channel management as well as in pushing products through various other channels to get to the end user. So what should companies [large and small] do in order to get going with fully incorporating the internet into their overall business marketing strategies ?? I would advise to stop and consider two aspects :- The internet as a promotion channel The internet as a consumption channel That is to say, ensure that there are two distinct strategies on the table for tackling how the organisation communicates with the end user in order to get the message of the product and/or service out to the world at large using the internet. Second, consider how existing products/service may be modified in order to allow the user customer to sample or fully consume the company's offerings via the internet. These are but two of the items that I consider when going through the thought process of developing a marketing strategy and using the internet as a primary marketing channel. Any thoughts / comments / want me to help to your business ? Feel free to get in touch ? -Stephen C Campbell business branding, Business Consulting, Business Innovation, business strategy, email marketing, Internet Marketing, marketing Stephen C Campbell MBA, MSc, MCIM no no london internet marketing http://www.stephenccampbell.com/london-internet-marketing/ http://www.stephenccampbell.com/london-internet-marketing/#comments Thu, 02 Sep 2010 13:48:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=589

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