business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » Mobile Marketing http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Mon, 06 Feb 2012 16:54:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » Mobile Marketing http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no mobile marketing summary http://www.stephenccampbell.com/mobile-marketing-summary/ http://www.stephenccampbell.com/mobile-marketing-summary/#comments Sun, 27 Feb 2011 21:15:28 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=709

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]]> http://www.stephenccampbell.com/mobile-marketing-summary/feed/ 0 0:00:01 Mobile marketing is soon going to blow other marketing methods out of the water, and it’s time to get in on the ... ... ground floor ... Mobile marketing is soon going to blow other marketing methods out of the water, and it’s time to get in on the ... ... ground floor of this incredibly hot opportunity. Right now, VERY few marketers are using this method, so it’s the perfect time to get started. With very little competition, the market is wide open for you to come in and make a fortune! I encourage you to get started right away, while the competition is still very low. You can build your business very quickly, and you’ll have a marketing avenue most other marketers aren’t even thinking of using. This will put you miles ahead of your competitors! Want more information about mobile marketing? Check out Mobile Profits, the complete guide to using mobile marketing! mobile advertising, Mobile Marketing, multi channel marketing Stephen C Campbell MBA, MSc, MCIM no no power of mobile marketing http://www.stephenccampbell.com/power-of-mobile-marketing/ http://www.stephenccampbell.com/power-of-mobile-marketing/#comments Thu, 24 Feb 2011 11:10:26 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=707

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]]> http://www.stephenccampbell.com/power-of-mobile-marketing/feed/ 0 0:00:01 Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can ... Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can reach people in just minutes! Because people carry their phones with them everywhere they go, your messages can be in their hands in just moments. You won’t have to wait for people to get around to checking their email. You won’t have to worry about being stuck between hundreds of spams in a flooded inbox. You’ll have direct access straight to the people you want to reach. Additionally, people are captive audiences when reading text messages. Since text messages are so short, you have to keep them straight to the point. This means more people will take the time to pay attention and read your message. Some people may not want to read a longer email. There won’t be another method with this much potential to come along for decades, and it’s still in its infancy. I suggest jumping on this incredibly powerful method right now, because you are once again thinking, “Why didn’t I jump on this when I had the chance?” mobile advertising, Mobile Marketing, multi channel marketing Stephen C Campbell MBA, MSc, MCIM no no mobile marketing traffic http://www.stephenccampbell.com/mobile-marketing-traffic/ http://www.stephenccampbell.com/mobile-marketing-traffic/#comments Wed, 09 Feb 2011 18:05:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=704

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]]> http://www.stephenccampbell.com/mobile-marketing-traffic/feed/ 0 0:00:01 Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. ... Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly. As I mentioned earlier, it’s a bad idea to send direct marketing messages. People aren’t going to want to pay for a text message that is nothing but a sales message. That’s why it’s important to provide value in your messages. Text Message “Subjects” One of the most important things you can do to increase the amount of traffic you get from your text messages is to use really compelling lines to open your message. This is the first thing people will see before they even open the message, so it’s important that the first line be really good. Think of it as your headline, or like the subject of an email. It needs to grab attention and get people to read the rest of your message. Use a Clear Call-to-Action It’s vital to include a clear call-to-action in every message. You can’t expect people to read your mind. Let them know exactly what you want them to do. If you want them to visit a web page, tell them to. If you want them to come by your store, give them directions and tell them to come on down. If you want them to reply to your text message, tell them so! Too many marketers forget to include a call-to-action in their marketing material, and they just sit around wondering why their campaign didn’t work! Don’t forget this incredibly vital component. Encourage Viral Buzz Viral marketing is something that is incredibly easy to perpetuate in mobile marketing. If you have an offer that is really one-of-a-kind or special in some way, don’t forget to ask people to tell others about it. It’s very simple for someone to text a message to a friend when they find something interesting, so be sure to encourage this. It will help you get the most out of your text campaigns. mobile advertising, Mobile Marketing, multi channel marketing Stephen C Campbell MBA, MSc, MCIM no no mobile marketing profits http://www.stephenccampbell.com/mobile-marketing-profits/ http://www.stephenccampbell.com/mobile-marketing-profits/#comments Sat, 29 Jan 2011 23:57:59 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=700

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]]> http://www.stephenccampbell.com/mobile-marketing-profits/feed/ 0 0:00:01 You can market almost anything with mobile marketing. It’s ideal to promote local businesses, but you can also promote your own online products, membership websites, and ... You can market almost anything with mobile marketing. It’s ideal to promote local businesses, but you can also promote your own online products, membership websites, and much more. Here are some ideas: Create your own information product Set up a membership site and charge a monthly fee Promote CPA offers and generate leads for other companies Offer mobile marketing services to local business for a fee Review affiliate products on a blog and point people there Provide services such as graphics design or blog building These are just a few ways to profit with mobile marketing. Almost anything can be promoted using this method! mobile advertising, Mobile Marketing, multi channel marketing Stephen C Campbell MBA, MSc, MCIM no no smtp and mobile marketing http://www.stephenccampbell.com/smtp-and-mobile-marketing/ http://www.stephenccampbell.com/smtp-and-mobile-marketing/#comments Fri, 21 Jan 2011 21:51:47 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=697

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]]> http://www.stephenccampbell.com/smtp-and-mobile-marketing/feed/ 0 0:00:01 SMTP messaging is typically free, while SMS messaging is not. You may be wondering which you should use, or if you should use both. I ... SMTP messaging is typically free, while SMS messaging is not. You may be wondering which you should use, or if you should use both. I suggest using both. SMTP messaging is a little more powerful than text messaging, because it’s ... ... not subject to the same limits, but you have to be very careful when using SMTP. For one thing, because SMTP is sent via email, you’re subject to the same laws email marketers are. Be sure you know the CAN-SPAM act inside and out and you comply with it, because one mistake could cost you as much as $11,000 in fines! SMTP is also very unreliable. Since it’s free, cell phone carriers don’t have to deliver those messages at all. For this reason, SMTP messages are often delayed, or even never received at all. If you’re going to use SMTP, I suggest making the most of all the features. Embed other media, use longer messages, but don’t forget to send a quick SMS message to supplement in case the recipient never receives the SMTP version. Here’s the best SMS platform I’ve found in terms of service and value : www.SendTextAlerts.com (unlike most providers there is no per message fee and they also include their ‘TextnPix’ service for free) mobile advertising, Mobile Marketing Stephen C Campbell MBA, MSc, MCIM no no mobile marketing text messaging http://www.stephenccampbell.com/mobile-marketing-text-messaging/ http://www.stephenccampbell.com/mobile-marketing-text-messaging/#comments Fri, 14 Jan 2011 13:29:17 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=692

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]]> http://www.stephenccampbell.com/mobile-marketing-text-messaging/feed/ 0 0:00:01 Text messaging through SMS is the most common method for reaching people with mobile marketing. It is extremely powerful, but you also have to be ... Text messaging through SMS is the most common method for reaching people with mobile marketing. It is extremely powerful, but you also have to be very careful about how you use it. Most people have to pay for their text messages. They may get a few for free, but generally they can only receive a certain number of them. For this reason, people don’t typically like to see direct marketing. Instead, it’s important to be more subtle with your marketing. There are two major ways to accomplish this: You can send them a friendly text or an informative text and simply drop a link to your website. You can provide them a valuable service or product for free, using that as a platform for your marketing. A friendly message comes in the form of a quick blurb, news story, update, etc. You give someone a small piece of information, and just use your web address as a signature. “Hey! Lady Gaga is giving a FREE concert to benefit the Pediatric Aids Foundation at the Blue Lounge tonight. See you there! http://www.WebsiteAddress.com Providing a valuable service or product is even more effective. People love getting stuff for free, and you can use your freebie as promotional material by including marketing within the giveaway. For example, you could create some sort of valuable service people would want in the niche. Using the record store example, you might create a page where people could hear samples of the current Top 40 songs, as well as music clips from local artists. Then you could send a message like this: “Check out our new free music clips page at http://www.WebsiteAddress.com. Hear samples of Top 40 hits, as well as music from local bands!” This will get people to look for your messages and pay attention, because you’ll always be providing something of value to them. mobile advertising, Mobile Marketing Stephen C Campbell MBA, MSc, MCIM no no Mobile Marketing Introduction http://www.stephenccampbell.com/mobile-marketing-introduction/ http://www.stephenccampbell.com/mobile-marketing-introduction/#comments Tue, 04 Jan 2011 17:27:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=688

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]]> http://www.stephenccampbell.com/mobile-marketing-introduction/feed/ 0 0:00:01 If you haven’t jumped about the mobile marketing revolution, it’s about time you do! Mobile marketing is positioned to absolutely slaughter every other current marketing method! ... If you haven’t jumped about the mobile marketing revolution, it’s about time you do! Mobile marketing is positioned to absolutely slaughter every other current marketing method! It’s going to blow away internet advertising, email, direct mail, and just about anything else you can think of. Why? 91% of Americans have a cell phone. 5 billion people subscribe to cell phone service, but only 2 billion have internet access. People tend to check their text messages and voice mail several times per day, often within minutes of receiving a message. However, people usually only check their email once or twice per day, usually not carrying a computer around with them. This makes mobile marketing extremely powerful. You have the opportunity to get in on the ground floor of an opportunity few people are exploring. The time is NOW! mobile advertising, Mobile Marketing Stephen C Campbell MBA, MSc, MCIM no no marketing training programs and providers http://www.stephenccampbell.com/marketing-training-programs-and-providers/ http://www.stephenccampbell.com/marketing-training-programs-and-providers/#comments Sun, 26 Dec 2010 10:25:02 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=680

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]]> http://www.stephenccampbell.com/marketing-training-programs-and-providers/feed/ 0 0:00:01 Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that ... Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer. With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations. One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees. Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones. If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as ... Developing Marketing Channels Ideal Client Profiles Understanding the Contribution Margins with Distributors Developing New Marketing Categories ... ... help towards the overall development of the business ? Always interested in knowing what you think - make a comment or hit the contact tab above. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInli... business branding, Business Consulting, Business Innovation, business strategy, distribution channels, marketing, Mobile Marketing, multi channel marketing, small business Stephen C Campbell MBA, MSc, MCIM no no mobile marketing trends http://www.stephenccampbell.com/mobile-marketing-trends-2/ http://www.stephenccampbell.com/mobile-marketing-trends-2/#comments Tue, 14 Dec 2010 19:34:12 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=668

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]]> http://www.stephenccampbell.com/mobile-marketing-trends-2/feed/ 0 0:00:01 When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau ... When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today's modern, young consumers. Mobile marketing that involves sending out promotional vouchers has been proven to be much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product. The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis. Pepsi was among several big name brands who partook in the annual Mobile Marketing Forum held in Berlin, Germany on September 9th. Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world's largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power. Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers. // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_... business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, Internet Marketing, mobile advertising, Mobile Marketing, multi channel marketing, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no Mobile Marketing And Advertising http://www.stephenccampbell.com/mobile-marketing-and-advertising/ http://www.stephenccampbell.com/mobile-marketing-and-advertising/#comments Wed, 24 Nov 2010 19:26:23 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=664

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