As Companies and Businesses as well as organisations of all kinds look for the competitive edge, we have seen that the traditional measure of competence i.e. IQ is not the only measure that is being used as means for hiring staff, developing leaders and ensuring that the future …

… workers and leaders [i.e. the school children] have the necessary skills to give any organisation much needed competitive advantages.

I am currently in India rolling out a series of Organisational Effectiveness seminars throughout the country that will give leaders the tools to first, develop their own EQ competencies and then to be in a position to develop others in their organisations.

Of course Emotional Intelligence In The Workplace is receiving much attention today – why ? because ’straight A’ individuals are being hired and managers are realising that the ability to be in touch with oneself [Emotional Intelligence] and correspondingly be able to influence and reach others [Social Intelligence] are some of the key skills that are needed today.

It is great to see that here in India leaders have seen the need for such competencies and I am glad to be here to use my skills to effectively assist in changing the world through promoting excellence via Emotional Intelligence.

Does your organisation need a little help from a different perspective ??

Get in touch and maybe we can together do something to improve your circumstance.

Stephen C Campbell [Kerala, SW India]

Today, thousands of savvy business owners are using mobile marketing, or SMS marketing as it is also called, to offer customers promotional programs. The key to success with mobile marketing is based on the principle of choice, meaning that your customers sign up for your program because they actually wish to receive your offers. Marketing just does not get any better than this!

Gone are the days of having to place expensive ads in newspapers with the slim hopes that the right kind of people find and read the ads. Wireless advertising has grown in leaps and bounds the past couple of years and the response rate to this type of advertising is thought to be as high as 50%. There is simply no other medium that provides this type of return. Sweetening the deal is the fact that  text advertising is also very easy to track.  You can measure the results to determine your exact ROI (return on investment) for every single promotion campaign you run.

In Europe and Asia, cell phones have been widely used for promotion and this trend is gradually catching on in the United States as well. The reason that it has not been done much in the U.S. earlier  is due to the fact that it was often impossible to send text messages from one cell phone carrier subscriber to another user who had a different carrier.  Thankfully, this technicality has been remedied and business all across the U.S. are finding new and creative ways to effectively grow their brand and increase sales, traffic and customer loyalty through the use of mobile marketing.

With cell phone marketing, you can send coupons to your customers or other promotions you run. You can keep you customers informed of new products and services, and as a result, you should enjoy an increase in business and sales.

Mobile marketing is effective for any type of business that wishes to attract more customers or extend the reach of where their information can go. Since over 90% of all cell phone messages are actually read, you have the assurance knowing that your message is received and read promptly. You can then take it a step further by offering incentive discounts if the offer is acted on in a specified period of time.

If you are experiencing a lack of sales and wish to take your marketing efforts to a whole new level, then by all means consider jumping into the mobile marketing arena. It is the new  trend of the future, so the quicker you jump on board the quicker you can gain a strong foothold in your particular field of business.

Any thoughts or comments, feel free to drop me a line.

Stephen C Campbell

As we all know, business strategies rank as one of the most searched phrases of all time in any given search engine. This is due to the fact that most of us are desperate enough to try all kinds of business strategies.

After all, business strategies help us ensure that our business is running well, and that they are the best they can be. Business strategies help us maximize the profit, while helping us with the budgeting and give us tips on how to set up a business and as well as how to maintain it.

This article will focus on business strategies for small businesses, that’s because, they are pretty common.

• One of the more effective business strategies, for small and even big businesses, is be creative. Do not just stick with the common small business located in your area. Be creative. Think of a business that you can start with a small budget, but you can gradually upgrade and will be profitable. Typing jobs are okay. You can also set-up a printing shop.
• Be wary of your surroundings. Take note of the other small business located in your area. Write all of them down, and see which are the most common, which have the most customers and hence, most profit, and which are the least common. This list will help you on what kind of small business that you should set up.
• Be courteous, kind and friendly with your customers. If you have already setup your small business, doing all these three things I’ve mentioned will make sure that your customers will be coming back to you because of your pleasing personality. It also helps to always interact with your customers.
• Do more than what is expected. Give your all. Give it your 110%. This is because doing more than what is expected will make sure that your customers will be pleased with your works. This is important in printing shops, typing jobs and even small business related to food.

Taking note of these seemingly simple action points will serve you well as you look to take your business forward.

Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.

The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.

Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.

Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.

It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-

• a catalyst for change
• business growth
• increeased revenues
• better customer understanding

The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.

Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.

Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.

Any questions ? don’t hesitate to get in touch.

Best,

-Stephen C Campbell

When we look at the makeup of corporations, we can readily identify the different functions that makeup the organisation. Some of the more common functions are :-

• Research And Development
• Sales
• Marketing
• Human Resource Management
• Finance
• Manufacturing
• Logistics
• Facilties

.. and we could go on adding to the list. Now if we are to ask the question as to what most important functions are, we would most likely get different responses depending on who we posed the question to.

As the reason for the existence of any organisation is to provide its products and services to specific end user customers and; no matter how fantastic the research development engineers are, how streamlined the manufacturing department has become, how well the employees are looked after – if not enough attention is put into the Sales and Marketing functions; there will of course not be enough clients who are purchasing from the corporation.

I’d like to make the statement that Sales and Marketing is the Heart and Soul of every business and the failure to pay significant attention to this part of the business will ultimately end in the failure of the organisation.

To illustrate the point – let’s talk about my favourite company at this point in time when I am looking to illustrate excellence in the Sales and Marketing function – that company is Apple. To learn more about Apple’s latest and fantastic release I suggest you read apple ipad reviews by following the link. In recent years we have seen changes in Apple’s distribution strategies and walking into any Apple store will enable anyone to see what every company looks for – Raving Fanatics – who are passionate about the organisation’s products and services.

During my business radion program when going through the Marketing Mix – I posed the questions :-

• Were there smart phones before the iPhone
• Was there downloadable music before iTunes
• Were there MP3 players before the iPod

and …

• Were there Tablet PCs before the iPad ?

… the answer to all are Yes and yet Apple, through excellence is Sales and Marketing Strategies dominate in each specific Marketing Category. Time will tell as the iPad starts to sell internationally. At the time of writing – the iPad is yet to be release here in the UK and I for one cannot wait to get mine !!

To summarise – never fall so much in love with the products and services of the organisation so that you lose focus in constantly engaging with the targetted end user clients – they at the end of the day are the ones who must be depended upon to make consistent purchases from the organisation in order to keep the company in business.

The constant ongoing refinement and development [and execution] of the Sales and Marketing Strategies of the company – from large corporate to Small and Medium Enterprise, right down to the Solo Preneur will ensure the success of the business endeavour.

Any thoughts / comments.

Let me know,

Stephen C Campbell