internet marketing consultant london

I have found that there is so much confusion around when it comes to developing and executing an effective internet marketing strategy. I use the word strategy deliberately as in discussion with various business leaders in London who have interfaced with many of those offering social media [with no experience working in marketing & developing Continue Reading…

mobile marketing trends

When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger [display_podcast] consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who Continue Reading…

digital online marketing

A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels. You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to Continue Reading…

digital channel marketing

The large amount of interaction that can be had through the use of online methods is a key advantage to this type of marketing. With internet channel marketing, you can take advantage of the opportunity to more closely manage the whole experience of the user and refine this as it becomes necessary. This is possible Continue Reading…

corporate internet marketing strategies

With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy [display_podcast] development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives Continue Reading…

marketing and distribution planning

When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. [display_podcast] Having a plan will make it so that you Continue Reading…

corporate marketing consultants

For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart. With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and Continue Reading…

multichannel marketing metrics

Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. [display_podcast] First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email Continue Reading…

marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as [display_podcast] companies look to get into new Continue Reading…

distribution channels in marketing

During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…