business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » sales and marketing http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Mon, 06 Feb 2012 16:54:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » sales and marketing http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no mobile marketing trends http://www.stephenccampbell.com/mobile-marketing-trends-2/ http://www.stephenccampbell.com/mobile-marketing-trends-2/#comments Tue, 14 Dec 2010 19:34:12 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=668

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]]> http://www.stephenccampbell.com/mobile-marketing-trends-2/feed/ 0 0:00:01 When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau ... When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today's modern, young consumers. Mobile marketing that involves sending out promotional vouchers has been proven to be much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product. The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis. Pepsi was among several big name brands who partook in the annual Mobile Marketing Forum held in Berlin, Germany on September 9th. Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world's largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power. Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers. // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_... business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, Internet Marketing, mobile advertising, Mobile Marketing, multi channel marketing, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no business coaching and consulting http://www.stephenccampbell.com/business-coaching-and-consulting/ http://www.stephenccampbell.com/business-coaching-and-consulting/#comments Tue, 07 Dec 2010 17:20:08 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=661

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]]> http://www.stephenccampbell.com/business-coaching-and-consulting/feed/ 0 0:00:01 As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the ... As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the process of business coaching and consulting. It is always interesting for me to look at some of the differences and attitudes towards using a business consultant between the larger corporates and some of the small solo preneur run businesses and small and medium enterprises. Perhaps the first thing to note is the value and perspective that an external skilled consultant can bring to any enterprise can be quantified in terms of thousands if not hundreds of thousands of $$$$s in increased revenue. This is can be determined by ... taking in new customers doing more business with current customers going into new market segments developing new geographic regions ... and so on and so forth. It is often the case that indeed it is the perspective that the external consultant brings to the organisation that propels it forward. This can be illustrated thus - you have a number of executives that have been working in their industry for 10, 15 or 20+ years. They know their business inside out and are, very successful. Yet when a skilled business strategy consultant comes and works on their business - they are able to see things in the business that the seasoned professional were unable to see. The point I am making is that sometimes the familiarity of doing things over and over again can become a weakness of the business. If you are thinking of giving your business a kickstart, need some fresh thinking and perspective - think whether or not the collection of professionals within the organisation are able to drive the business in the direction that it requires. Also think about the value that having a skilled and fresh perspective in a coaching, consulting, mentoring and facilitating capacity could have on the business in general. Any thoughts or comments ? Feel free to get in touch - just follow think link. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInlineScriptElement("var%20LEO_HIGHLIGHTS_DEBUG%20%3D%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20false%3B%0Avar%20LEO_HIGHLIGHTS_DEBUG_POS%20%3D%20%20%20%20%20%20%20%20%20%20%20%20%20%20... business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, multi channel marketing, organizational effectiveness, sales and marketing Stephen C Campbell MBA, MSc, MCIM no no digital online marketing http://www.stephenccampbell.com/digital-online-marketing/ http://www.stephenccampbell.com/digital-online-marketing/#comments Wed, 03 Nov 2010 18:22:59 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=652

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]]> http://www.stephenccampbell.com/digital-online-marketing/feed/ 0 digital channel marketing http://www.stephenccampbell.com/digital-channel-marketing/ http://www.stephenccampbell.com/digital-channel-marketing/#comments Tue, 02 Nov 2010 21:12:31 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=648

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]]> http://www.stephenccampbell.com/digital-channel-marketing/feed/ 0 corporate internet marketing strategies http://www.stephenccampbell.com/corporate-internet-marketing-strategies/ http://www.stephenccampbell.com/corporate-internet-marketing-strategies/#comments Sun, 31 Oct 2010 20:08:16 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=639

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]]> http://www.stephenccampbell.com/corporate-internet-marketing-strategies/feed/ 0 0:00:01 With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate ... With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet. In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation ..... [I say this because in many cases directors and CEOs have not fully incorporated the internet into their daily lives or are not fully conversant with the workings of the internet and terms such as podcasting, linking, social networking, linking, article marketing and other relevant terms]. So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :- promotion channel consumption channel For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing. I'd like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats. We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients. With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple - it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share. As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions. As always, I am interested in any thoughts you may have, get in touch if there is anything you'd like to discuss. To your success, -Stephen C Campbell // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none ... advertising, business branding, Business Consulting, Business Innovation, business strategy, distribution channels, Internet Marketing, marketing, Mobile Marketing, multi channel marketing, podcasts, sales and marketing, social media marketing Stephen C Campbell MBA, MSc, MCIM no no marketing and distribution planning http://www.stephenccampbell.com/marketing-and-distribution-planning/ http://www.stephenccampbell.com/marketing-and-distribution-planning/#comments Sun, 31 Oct 2010 11:11:02 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=631

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]]> http://www.stephenccampbell.com/marketing-and-distribution-planning/feed/ 0 0:00:01 When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you ... When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. Having a plan will make it so that you can determine how effective your current marketing and distribution efforts are, and help you to figure out where you can improve on them in the future based on the results that you get. In order to be able to track the results of your multi channel marketing and distribution plans, you will need to have a good customer relationship management software program. This will help you to figure out just who your current customers are, and what they are buying. Then you can try to market to them in other ways, or use this data to develop new markets that you can target in addition to your current customers. You can use this software to keep track of how new customers heard of your product, for instance, so you can get a better idea of which channels are working and which are not, and switch from ineffective channels to those that might produce better results for your company. It is important to keep at least one backup of your database, if not more because you don't want to lose this all important information. You might want to have it backed up on different computers as well as having a copy at an off-site location just to make sure the data is safe. Those who want to market their product internationally will need to keep in mind that this might require different marketing materials and different marketing channels. You will want to do a lot of research into your target market to figure out what methods and channels are most effective there. You also want to look into the culture to make sure that you do your marketing in a culturally effective manner without offending anyone. It might take some trial and error in order to figure out just which marketing channels will work out the best in each different place that you market your product. Business Consulting, Business Innovation, business strategy, distribution channels, multi channel marketing, sales and marketing Stephen C Campbell MBA, MSc, MCIM no no corporate marketing consultants http://www.stephenccampbell.com/corporate-marketing-consultants/ http://www.stephenccampbell.com/corporate-marketing-consultants/#comments Sat, 30 Oct 2010 23:22:24 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=627

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]]> http://www.stephenccampbell.com/corporate-marketing-consultants/feed/ 0 multichannel marketing metrics http://www.stephenccampbell.com/multichannel-marketing-metrics/ http://www.stephenccampbell.com/multichannel-marketing-metrics/#comments Tue, 26 Oct 2010 09:48:49 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=625

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]]> http://www.stephenccampbell.com/multichannel-marketing-metrics/feed/ 0 0:00:01 Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might ... Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email marketing campaigns. You can use your customer database, or you can use squeeze pages to get potential new clients to market to. You can also use co registration or advertise on other people's newsletters. Another big trend is to use social media, either by placing advertisements or adding blogs or videos. You can join different networks as well to get your company name out there. Search engine marketing is another common strategy. You want to do things that will get your website listed near the top of the results through various SEO techniques, as well as using RSS feeds, pay-per-click campaigns, link building campaigns, and tagging. Radio and television ads can also be used, including short or long ads or infomercials. Take advantage of free and paid public relations opportunities, and use inbound and outbound sales calls and teleconferences as well in order to market your product. Joint ventures with other companies that offer complimentary products can also be of great benefit. You will have access to their customer databases and marketing efforts as well as your own, and as long as the products are complimentary you should be able to increase your sales since the target audience of both products should be similar. It is a great way to reach new people that are likely to be interested in what you have to offer. The options listed above are just a few of the opportunities you can take advantage of in order to set up your multi channel marketing campaign. business branding, Business Consulting, Business Innovation, business strategy, marketing, multi channel marketing, sales and marketing, small business Stephen C Campbell MBA, MSc, MCIM no no marketing strategy consulting http://www.stephenccampbell.com/marketing-strategy-consulting/ http://www.stephenccampbell.com/marketing-strategy-consulting/#comments Sat, 18 Sep 2010 13:22:40 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=579

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]]> http://www.stephenccampbell.com/marketing-strategy-consulting/feed/ 0 0:00:01 We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize ... We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as companies look to get into new market and to improve their offerings to the marketplace. With all of the variable that take place with running a business most agree that it is the Sales and Marketing function that is probably the most important part of the operation of the business unit in question. There are an abundance of examples that we can see in the business world where - the best product has not dominated the market place or; where the product and/or service that everyone acknowledges is not the market leader rises to command maximum market share. In getting an organisation to deliver excellence when it comes to getting their message out to the world at large we are seeing an increasing trend where where marketing strategy consulting [the service I provide] is being employed more and more. Part of the benefit of using external consultants is that they do not have the baggage or history and political connection with the organisation they are working with. And as a consequence are able to look at the data objectively, develop the right strategy and put in the relevant execution steps. Is the organisation that you are working in stuck ? or stagnant ? are your management team doing the same thing this year that was being done last year ? Is is time for some external marketing strategy consulting to get your business unit kick started ? Whatever the case, you are encourage to approach your markets as if you are going into it anew - by that I mean considering the questions :- Are we targetting the right customers Are we using the correct communication channels Are we using the most appropriate marketing channels to deliver the product/service Do we know what our end user clients think about us [have we asked] Is the internet being fully utilised as a marketing channel ? These are some of the key questions that get buried, and lost in the day to day activities or any organisation and why using an external business strategy consultant may well be the thing that you should be strongly considering employing in your business. Let me know if you have any comments. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_... business branding, Business Consulting, Business Innovation, business strategy, sales and marketing Stephen C Campbell MBA, MSc, MCIM no no distribution channels in marketing http://www.stephenccampbell.com/distribution-channels-in-marketing/ http://www.stephenccampbell.com/distribution-channels-in-marketing/#comments Wed, 15 Sep 2010 17:18:56 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=576

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