Companies all over the world deliver products and/or services to end user clients – these customers by definition are located at the end of a marketing [distribution] channel. Whilst Small and Medium Enterprises and Large Corporates by definition will be using some form of distribution channel through which to deliver their products, services and messages – very often we see that they are all but doing more of the same.

The recent intensive corporate training seminar that I wrote and ran for Marcus Evans Professional Training was focussed on Enhancing Channel Management Strategies to Maximise Sales Through Distributors.

In essence companies face to major decision when it comes to dealing with their distribution channels :-

• The Design of the Distribution Channel
• The Management of the distribution Channel

… as we see that when new employees join an organisation they normally end up sitting with someone who knows how things operate within that company. They learn how things ‘have been done’ and are often judged and measured on how well they measure up to that which they have been taught.

However when we look at some of the great business breakthroughs – take for example Dell migrating away from a …

• Direct Only Distribution Channel

…. to that of one where customer can purchase their products via retail and even the television. We see that challenging the norm when it comes to dealing with distribution channels is the same as with everything else in life i.e….

Keep doing the same things and you will get the same results !!!

As an Business Strategy Consultant I always aim to look if there is another way as well as looking at what is working and methods for improving on that. It is often said that one cannot change distribution channels easily or taking on new partners is fraught with danger as the existing partners will object, resist and damage the ongoing business relationship.

It looks as though many companies are in fact modifying their distribution channel strategies as well as looking to manage exisiting partners and relationships more effectively.

As you look to get more out of your business could it be that taking some time out to examine your current distribution channel makeup and management should be the very thing to concentrate on ??

Get in touch if you’d like some outside perspective to help you on your way in your business endeavours.

Best,

Stephen C Campbell [distribution channel management trainer]

We are living in an age where the internet is tied into all that we do, this is especially true when it comes to the development of a …..

 

 how to get website traffic: Play Now | Play in Popup | Download

….. company’s business strategy. All corporations and small businesses know that they need to have a website and that leads to the topic of this post. No matter how great the graphics may be or how well designed any website may be, it is of little use if the people who the information contained therein never ever come across the site. This is where the ever moving and rather complicated matter of how to get website visitors come into play so that when searching for specific subject matters users come across the website to meet their needs.

Many are confused over this matter and that is one of the reasons behind the launching of InternetAdvertisingTechniques.com [click the hyperlink above]. The amazing recently developed technology will enable anyone to drive targetted traffic to their website. If you are reading this and you have a blog, social networking page, small business website or an information product – you are strongly advised to go to InternetAdvertisingTechniques.com to see how you can start to generate website traffic today.

Best of all – you can get the information you require – FOR FREE.

Check it out and let me know what you think.

To your internet success,

-Stephen C Campbell

During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for …

 

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… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.

I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.

I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.

Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.

Check out my Business Internet Marketing Expert credentials and then get in touch to see how I can be of assistance to you.

Best,

-Stephen C Campbell

I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true - I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

• If your message is not clear
• If you have not defined your key Marketing Segments
• If you have not identified the most appropriate Channels To Market
• If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.

 

 Standard Podcast: Play Now | Play in Popup | Download

During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.

Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.

-Stephen C Campbell