business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » small business http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Thu, 15 Dec 2011 12:20:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » small business http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no marketing training programs and providers http://www.stephenccampbell.com/marketing-training-programs-and-providers/ http://www.stephenccampbell.com/marketing-training-programs-and-providers/#comments Sun, 26 Dec 2010 10:25:02 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=680

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]]> http://www.stephenccampbell.com/marketing-training-programs-and-providers/feed/ 0 0:00:01 Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that ... Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer. With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations. One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees. Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones. If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as ... Developing Marketing Channels Ideal Client Profiles Understanding the Contribution Margins with Distributors Developing New Marketing Categories ... ... help towards the overall development of the business ? Always interested in knowing what you think - make a comment or hit the contact tab above. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInli... business branding, Business Consulting, Business Innovation, business strategy, distribution channels, marketing, Mobile Marketing, multi channel marketing, small business Stephen C Campbell MBA, MSc, MCIM no no corporate marketing consultants http://www.stephenccampbell.com/corporate-marketing-consultants/ http://www.stephenccampbell.com/corporate-marketing-consultants/#comments Sat, 30 Oct 2010 23:22:24 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=627

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]]> http://www.stephenccampbell.com/corporate-marketing-consultants/feed/ 0 multichannel marketing metrics http://www.stephenccampbell.com/multichannel-marketing-metrics/ http://www.stephenccampbell.com/multichannel-marketing-metrics/#comments Tue, 26 Oct 2010 09:48:49 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=625

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]]> http://www.stephenccampbell.com/multichannel-marketing-metrics/feed/ 0 0:00:01 Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might ... Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you. First, there are the more traditional print marketing strategies, such as direct mailings inserts in various papers magazines catalog ads Next, you can do email marketing campaigns. You can use your customer database, or you can use squeeze pages to get potential new clients to market to. You can also use co registration or advertise on other people's newsletters. Another big trend is to use social media, either by placing advertisements or adding blogs or videos. You can join different networks as well to get your company name out there. Search engine marketing is another common strategy. You want to do things that will get your website listed near the top of the results through various SEO techniques, as well as using RSS feeds, pay-per-click campaigns, link building campaigns, and tagging. Radio and television ads can also be used, including short or long ads or infomercials. Take advantage of free and paid public relations opportunities, and use inbound and outbound sales calls and teleconferences as well in order to market your product. Joint ventures with other companies that offer complimentary products can also be of great benefit. You will have access to their customer databases and marketing efforts as well as your own, and as long as the products are complimentary you should be able to increase your sales since the target audience of both products should be similar. It is a great way to reach new people that are likely to be interested in what you have to offer. The options listed above are just a few of the opportunities you can take advantage of in order to set up your multi channel marketing campaign. business branding, Business Consulting, Business Innovation, business strategy, marketing, multi channel marketing, sales and marketing, small business Stephen C Campbell MBA, MSc, MCIM no no london internet marketing http://www.stephenccampbell.com/london-internet-marketing/ http://www.stephenccampbell.com/london-internet-marketing/#comments Thu, 02 Sep 2010 13:48:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=589

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]]> http://www.stephenccampbell.com/london-internet-marketing/feed/ 0 Business Marketing Strategies For Small Businesses http://www.stephenccampbell.com/business-marketing-strategies-for-small-businesses/ http://www.stephenccampbell.com/business-marketing-strategies-for-small-businesses/#comments Wed, 23 Jun 2010 20:03:18 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=538

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]]> http://www.stephenccampbell.com/business-marketing-strategies-for-small-businesses/feed/ 0 best marketing consultants http://www.stephenccampbell.com/best-marketing-consultants/ http://www.stephenccampbell.com/best-marketing-consultants/#comments Thu, 20 May 2010 20:48:15 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=536

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]]> http://www.stephenccampbell.com/best-marketing-consultants/feed/ 1 innovation in business management http://www.stephenccampbell.com/innovation-in-business-management/ http://www.stephenccampbell.com/innovation-in-business-management/#comments Tue, 27 Apr 2010 11:59:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=526

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]]> http://www.stephenccampbell.com/innovation-in-business-management/feed/ 0 0:00:01 Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant ... Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates - we can see that those companies that did not rest on their laurels are the ones that surge forward. One of the key trends was that of the increase in Asia companies such as : China's high speed bullet trains China's wind turbines South Korea's Hyundai South Korea's LG Electronics Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses. Herein is the key learning from this post - keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter. HTC were a contract manufacturer for many years for ... Microsoft Google Verizon NTT Docomo T Mobile Sprint Nextel ... and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message. To end with this theme of innovation, the question I'd like you to consider is - what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us. We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close - I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible. We will speak more about innovation in another posting - for now, don't hesitate to contact me if you have any comments or would like to talk about business consulting in general. Best, -Stephen C Campbell <br /> <br /> // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGH... business branding, Business Consulting, Business Innovation, business strategy, emerging markets, globalization, Internet Marketing, london business, small business Stephen C Campbell MBA, MSc, MCIM no no top ten business books http://www.stephenccampbell.com/top-ten-business-books/ http://www.stephenccampbell.com/top-ten-business-books/#comments Fri, 26 Mar 2010 21:35:15 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=505

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]]> http://www.stephenccampbell.com/top-ten-business-books/feed/ 0 small business marketing ideas http://www.stephenccampbell.com/small-business-marketing-ideas/ http://www.stephenccampbell.com/small-business-marketing-ideas/#comments Tue, 16 Mar 2010 12:48:31 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=463

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]]> http://www.stephenccampbell.com/small-business-marketing-ideas/feed/ 0 0:00:01 I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am ... I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am frequently astonished at the lack of discipline that businesses have when it comes to developing and implementing ongoing marketing strategies. Given that marketing [and the resultant sales] are the life and soul of every company I am continually baffled at how little time business owners pay to marketing. The title of this article is 'small business marketing ideas' but when talking to executives from corporates I see a tendency to continue doing what has been done in the past. That, of course will guarantee past results ! So - what are some of ideas that business owners can start to think about in order to effect change in their organisations ? Without looking at the details of the business of the reader, I would like encourage taking a look at the field of ... Channel Marketing ... that it to say; stop and think about the various routes 'Marketing Channels' that you are currently using to ... a) Get your message out to prospective clients b) Deliver your products and services to the end user Take for example; some of the large supermarkets - here in the UK we have bit 'T', 'S' and 'A'. They present their messages to us via the television, via the internet, newspapers, radio, billboards, flyers and the list can go on. In addition to this we can purchase the goods that they have on offer via the internet, via the TV or we can of course go into the store. We have described various Channels To Market that the supermarkets use to ultimately get us to purchase their goods. Now, one of the lessons that we can learn from this is that there are / can be / should be various means / methods / techniques in use at any point in time as part of our ongoing marketing strategies. This is of course an ongoing process and something that will be developed / strategised and worked out during any business strategy consultation. Marketing is a skill and discipline that many business owners who are experts at their particular business field often fail to appreciate - this is not something is done when it comes to Accounting and Finance and Manufacturing, the expert is normally called in to perform these functions. Marketing is the most important part of your business - do not leave it to chance, get expert help that can help you develop an ongoing coherent strategy from which to work from. If you have any questions about this and would like to discuss personal consulting and coaching with me Stephen C Campbell, do not hesitate to get in touch .... bristol business, business branding, Business Consulting, business strategy, Home Business, london business, marketing, small business Stephen C Campbell MBA, MSc, MCIM no no distribution channel management http://www.stephenccampbell.com/distribution-channel-management/ http://www.stephenccampbell.com/distribution-channel-management/#comments Mon, 08 Mar 2010 12:42:46 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=461

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]]> http://www.stephenccampbell.com/distribution-channel-management/feed/ 2 0:00:01 Companies all over the world deliver products and/or services to end user clients - these customers by definition are located at the end of a ... Companies all over the world deliver products and/or services to end user clients - these customers by definition are located at the end of a marketing [distribution] channel. Whilst Small and Medium Enterprises and Large Corporates by definition will be using some form of distribution channel through which to deliver their products, services and messages - very often we see that they are all but doing more of the same. The recent intensive corporate training seminar that I wrote and ran for Marcus Evans Professional Training was focussed on Enhancing Channel Management Strategies to Maximise Sales Through Distributors. In essence companies face to major decision when it comes to dealing with their distribution channels :- The Design of the Distribution Channel The Management of the distribution Channel ... as we see that when new employees join an organisation they normally end up sitting with someone who knows how things operate within that company. They learn how things 'have been done' and are often judged and measured on how well they measure up to that which they have been taught. However when we look at some of the great business breakthroughs - take for example Dell migrating away from a ... Direct Only Distribution Channel .... to that of one where customer can purchase their products via retail and even the television. We see that challenging the norm when it comes to dealing with distribution channels is the same as with everything else in life i.e.... Keep doing the same things and you will get the same results !!! As an Business Strategy Consultant I always aim to look if there is another way as well as looking at what is working and methods for improving on that. It is often said that one cannot change distribution channels easily or taking on new partners is fraught with danger as the existing partners will object, resist and damage the ongoing business relationship. It looks as though many companies are in fact modifying their distribution channel strategies as well as looking to manage exisiting partners and relationships more effectively. As you look to get more out of your business could it be that taking some time out to examine your current distribution channel makeup and management should be the very thing to concentrate on ?? Get in touch if you'd like some outside perspective to help you on your way in your business endeavours. Best, Stephen C Campbell [distribution channel management trainer] business branding, Business Consulting, business strategy, globalization, small business Stephen C Campbell MBA, MSc, MCIM no no