Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales …..

 

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…. Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott’s ‘My Business Is My Business [Learn How To Earn A Fortune'] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-

• Why Do You Want To Start A Business ?
• Putting Your Vision Into A Strategic Marketing Plan
• Exuding/Creating Confidence In Your Business
• Financing Your Business
• Running A Customer Focussed Business

… in line with previous week’s discussions and our review of Tom Peter’s ‘The Brand You 50′ and the specific discussion on :-

• What do I want to be ?
• What do I want to stand for ?
• Does my work matter ?
• Am I making a difference ?

… [this is taken from page 18] >>> in line with that; if you’ve listened the program you will be familiar that I am always talking about the importance of

• Categories
• Segments
• Channels

i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.

Sheila Elliott’s book ‘My Business Is My Business’ is spot on and very relevant in today’s economic climate, I will be completing the review sometime soon – in the meantime, do yourself a favour. Grab a copy !!!

Let me know if you have any thoughts, comments or business collaboration ideas

If you are in the Bristol region of the UK and are looking to get some ground in the area of Business Marketing and the use of the Internet – you may well be interested in attending my latest workshop. We will be spending half a day going over the fundamentals of Business Marketing and the use of the Internet. The price is ridiculously low – and cannot be the reason why you would not choose to attend.

 

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Whether you are running your own business or not – you should be thinking about your personal Brand and Message, making use of the Internet is the The perfect way to get that message out to who you wish to know about what it is that you have to offer. So please – join us on the 24th Oct.

“Are you confused when it comes to understanding how the internet can be used in both your personal and professional life ?

Are you afraid of being left behind when it comes to the use of the internet and the new technologies such as :-

• Facebook
• Google
• Squidoo
• Podcasting
• Blogging &
• Social Networking ?

In association with Ujima Radio – Stephen C Campbell will be holding a half day workshop on :-

• Sat 24th Oct from 10:00 – 14:00

… teaching the fundamentals of Business Marketing & how to get started making use of the internet.

To learn more go to BristolBusinessSeminars.com and reserve your place – now.

Don’t be left behind”

Here is a brief Business Testimonial from one of my most favourite clients Lisa P who is a massage therapist – As well as devising key …

 

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… Business Strategies, at times I act as more of a Mindset and Self Development consultant as at times, this is the key area that clients find themselves having to focus on.

Highly motivated and inspiring coach, helped me and guided me throughout the whole process with patience and caring. The coaching has helped me turn my life around – and get me out of the “I can’t because mentality …” I have overcome fears and I am not afraid to fail. There is no such thing as failure – just feedback. [who taught us about failure anyway - they got it so wrong].

A big thank you to Stephen C Campbell for giving me the tools to get myself free.

As in all areas of life, we as humans need to get outside help in order to help us to get closer to where we need to be in as short as time as possible. This rule also applies to the business scene in Bristol as we see that many of the corporate leaders as well as the SMEs are looking to take advantage of the business coaches that are in the region to come into their organisations and assist in the development of business, sales and marketing strategies. Based in Bristol – I find myself working with clients all over the country but in recent months have been providing consulting services for more local clients.

This was part of the reasoning behind the launch of bristol business coaching Bristol Business Seminar (www.BristolBusinessSeminars.com) which gives me the opportunity to impart quality strategic business, sales and marketing information for those who are not yet ready for or sure about taking on one on one consulting.

Due to the technologically advanced world in which we live, I have found that there is a rising trend in those organisations that are looking to really embrace the internet and to make their business websites work as equity in their businesses. As we manage multiple websites in various market sectors the focus on the next bristol business seminar will most likely be focussed on the bristol internet marketing needs for businesses.

If you are looking to work with a business coach to help to your organisation to the next level, then please do not hesitate to get in touch to see how we can work together.

This is part 2 of the post with the same title :-

Slogan or Tagline : Once you have the logo that you want, you can think of a slogan that will reinforce the message you are trying to communicate to the consumers. As long as you keep this part brief and straightforward, then this can be an effective branding tool for your business. This tagline will serve as an additional touch to the main message you are trying to give, thus giving you an edge over your competitors and highlighting the unique experience or service that consumers will be able to avail of.

One advantage that you can get with including a tagline is that it is not permanent, unlike the logo. Therefore, if your company wishes to employ a new marketing strategy, you can readily change your tagline to highlight this new marketing ploy. A tagline then opens up several opportunities to expand your marketing campaigns, as compared to the static nature of company logos because they are the ones more difficult to establish.

Colors and Images : As with logos, colors and images can be used to establish the identity of your business. Colors depict a corresponding set of emotions as well. Therefore, you need to carefully pick out exactly what type of color you are going to use in your logo in accordance with the image and personality of your business. Try to conduct a little bit of research about the different qualities of color types so you can determine exactly what best to use for your company.

Unique Services : When communicating your company brand into the market, highlight the services that only you can offer. If you can guarantee a service that none of your competition can, then you create an edge on your customers over the same businesses. Then, you can use that as a chief marketing strategy to draw more people into your business. An example of this would be a time guarantee on your delivery services, if you’re in the food business.

Learning how to effectively employ these business branding strategies will help boost your company’s campaign and be that much closer to your desired business success.