This component of marketing on the internet has become a core component within the development and execution of digital marketing strategies and is seen in some aspects of business development to be dominating internet marketing in terms of the type of content marketing that is being composed and published in order to convey the message of the brand in question.

It has become so prevalent with digital marketing agencies & strategists alike looking to gain maximum engagement with target market customer segments by delivering core components of the marketing message via this medium that Cisco has been seen to state that vlog content will take over sixty-nine percent of all internet content in the near future. This is a prediction that we can actually see rapidly becoming a reality.

Developing A Video Blog

Delivering a marketing message using a video blog as the medium has become an excellent choice for providing rich sources of information, knowledge as well as being able to provide a level of entertainment to the customer.

If one wishes to gain an understanding of the popularity of vlogging it is just a simple matter of making a quick internet search and one will be amazed that so many marketing professionals and consumers of information prefer to source information through video content than any other medium.

So let’s assume that as a business owner or marketing professional one has decided to take the plunge use video content in their marketing. Experience shows that this could be deemed as a smart move. However, one should not be fooled into thinking that it will be ‘easier’ to get the marketing message out to the world at large than plain and simple blogging.

Market and Advertise Using Video

With 300 hours of video being uploaded onto YouTube every minute, and some percentage of that will be companies that are marketing products and services – the marketing professional or business owner will have to learn the ins and outs of video Seach Engine Marketing if they ever wish to stand out from the crowd.

Fortunately, we have the necessary skills, competencies and know hows to assist any organisation as this aspect of communicating with the customer is a key component of our digital marketing strategy development and execution processes and procedures.

If you are interested in learning more on how our organisation can provide the heavy lifting and expertise in providing this form of marketing as a service – then get in touch to begin the discussion.

With millions and millions of websites on the internet today, individuals and companies are constantly looking for ways to make their Digital Marketing Strategy Development efforts bear fruit. With increasing amounts of people who are potential clients and suppliers turning to the internet; we see that the business website owner must find ways to capture visitor’s attention so that the website visitor will be able to listen to the message that the business wishes to present to its intended target market customers.

It is widely known that the use of Multi Media as a component of Digital Marketing Strategy development is now the way to go at this stage of the evolution of marketing one’s business on the internet. For many companies however, they do not have the resources available in house to be able to produce quality videos on a consistent basis that will portray the brand of the organisation and strengthen relationships with clients.

If you are reading this as a business owners it is assumed that you are the owner of a website, that is taken for granted these days !! However the other question to consider is to what extent your company is making use of video as a core component of its digital marketing strategy development. We cover video marketing in the seminars and workshops on this topic [http://www.stephenccampbell.com/internet-marketing-training/] but the question to consider now is what your business may be missing out on if this method of customer interaction is not being fully utilised.

As the use of mobile phones and always on internet connectivity continues to rise, it is those companies who are able to effectively use the digital form of channel marketing to guide prospects through the sales cycle that will be seen to succeed most in the online marketing world in which we live.

Should you wish to discuss any digital marketing strategy development need, feel free to get in touch – you can check out a summary of our monthly service offering in the video above.

To your marketing success.

Stephen C Campbell