For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart.
With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and in many cases make many key individuals with very specific skills leave the company.
This is where I see in the near future the use of corporate business strategy consultants [such as myself] becoming more and more in demand as companies look for that vital input of skills and strategies.
The problem that businesses face of cours is that of needing a particular role fulfilled and, not having the time to train staff to be able to perform that role. In these instances will turn increasingly to external expertise.
The beauty of using external expertise is the vast amount of perspective, knowledge and experience that they bring. Also, I have found one great advantage being that I often come having worked in multiple industries whereas we see that typically an executive may have been with one company and in that industry for over a decade.
This perceived strength I have found, is something that in fact acts as a weakness as consultants are able to use strategies and tactics from other industries, modify them and bring benefit to completely different industries.
If you are a manager, person of influence, agency executive maybe looking for someone to help kick start a particular business circumstance, consider this post and – I’d be more that interested in hearing your perspective.
To your success,
-Stephen C Campbell
