http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Thu, 15 Dec 2011 12:20:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no http://www.stephenccampbell.com/business-to-business-internet-marketing/ http://www.stephenccampbell.com/business-to-business-internet-marketing/#comments Tue, 22 Nov 2011 22:01:42 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=878 http://www.stephenccampbell.com/business-to-business-internet-marketing/feed/ 0 http://www.stephenccampbell.com/qr-codes-marketing-mistakes/ http://www.stephenccampbell.com/qr-codes-marketing-mistakes/#comments Fri, 04 Nov 2011 17:25:06 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=884 http://www.stephenccampbell.com/qr-codes-marketing-mistakes/feed/ 0 http://www.stephenccampbell.com/how-to-use-qr-codes-for-your-business/ http://www.stephenccampbell.com/how-to-use-qr-codes-for-your-business/#comments Mon, 17 Oct 2011 12:15:00 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=889 http://www.stephenccampbell.com/how-to-use-qr-codes-for-your-business/feed/ 0 http://www.stephenccampbell.com/market-segmentation-on-the-internet/ http://www.stephenccampbell.com/market-segmentation-on-the-internet/#comments Fri, 14 Oct 2011 17:29:28 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=868 http://www.stephenccampbell.com/market-segmentation-on-the-internet/feed/ 0 http://www.stephenccampbell.com/social-media-internet-channel-marketing/ http://www.stephenccampbell.com/social-media-internet-channel-marketing/#comments Mon, 26 Sep 2011 15:48:55 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=860 http://www.stephenccampbell.com/social-media-internet-channel-marketing/feed/ 0 http://www.stephenccampbell.com/business-to-business-branding/ http://www.stephenccampbell.com/business-to-business-branding/#comments Tue, 14 Jun 2011 21:44:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=751 http://www.stephenccampbell.com/business-to-business-branding/feed/ 0 0:00:01 Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in ... Business to business marketing and branding is at the heart of society considering that the majority of goods and services that we purchase are in fact a subset of what goes on in the b2b branding and marketing realms. This aspect of business development is being given a lot of attention and for good reason when we consider that in some cases the sales process can take years but - securing a business to business supplier contract could means many tens of thousands of dollars of revenues. In my training and consulting I have developed a framework from which to move on to craft a business strategy in marketing and branding products and services to another business. Much of this comes from my experience when managing in the OEM [original equipment manufacturer] business unit for Hewlett Packard [in Europe, Japan, the U.S. and S.E. Asia]. Some things to consider :- purching frequency purchasing quantity brand equity brand positioning brand relevance ... and many other terms which need to be understand and worked on in order to develop excellence as a business to business supplier. When we consider that the strength of the business that we are selling to is directly proportional to the strength of the brand of the weakest component - we want to ensure that our brand is not the cause of say - the production line stopping end user customers having to make returns The above is when we consider product quality but what about sales and marketing ? Of course we will take steps to market our products to our business partner but whose responsibility is it to create pull in the market place ? Could we take steps to co market our business partners product ? Considering that the more that they sell the more revenue we will generate - depending on our product and/or service, maybe we could move from simply selling product to a business partner and leaving them to perform all of the marketing promotion. Maybe we could move to education the market place, training our business to business partner and many other specific activities depending on the development of the strategy. Strategy development can take many months but in the first instance I would typically run a day's seminar on the topic [anywhere in the world - based on demand]. Hopefully, I have touched on a few points which can serve as food for thought so you can take and use in your business. Should you wish to make contact to explore working together - do not hesitate to get in touch. To your business success, Stephen C Campbell business branding, Business Consulting, business strategy, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no http://www.stephenccampbell.com/oem-business-development/ http://www.stephenccampbell.com/oem-business-development/#comments Wed, 01 Jun 2011 19:32:14 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=756 http://www.stephenccampbell.com/oem-business-development/feed/ 0 http://www.stephenccampbell.com/branding-positioning-marketing/ http://www.stephenccampbell.com/branding-positioning-marketing/#comments Mon, 09 May 2011 23:25:36 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=746 http://www.stephenccampbell.com/branding-positioning-marketing/feed/ 0 http://www.stephenccampbell.com/business-branding-strategies/ http://www.stephenccampbell.com/business-branding-strategies/#comments Tue, 03 May 2011 15:08:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=744 http://www.stephenccampbell.com/business-branding-strategies/feed/ 0 http://www.stephenccampbell.com/how-to-promote-your-business/ http://www.stephenccampbell.com/how-to-promote-your-business/#comments Mon, 11 Apr 2011 21:37:32 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=739 http://www.stephenccampbell.com/how-to-promote-your-business/feed/ 1 0:00:01 This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic ... This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business ... ... no matter what industry or size of organisation. In other words the question to be answered is :- what is you Promotional Channel Marketing Strategy ? ... of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company's products / services. In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel. One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large. The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them. This is but one small part of a component of developing a business strategy. Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch. -Stephen C Campbell business branding, Business Consulting, Business Innovation, business strategy, channel marketing, market segmentation, marketing Stephen C Campbell MBA, MSc, MCIM no no