Home / business branding /

innovation in business management

innovation in business management

Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training

activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates - we can see that those companies that did not rest on their laurels are the ones that surge forward.

One of the key trends was that of the increase in Asia companies such as :

  • China's high speed bullet trains
  • China's wind turbines
  • South Korea's Hyundai
  • South Korea's LG Electronics

Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.

Herein is the key learning from this post - keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.

HTC were a contract manufacturer for many years for ...

  • Microsoft
  • Google
  • Verizon
  • NTT Docomo
  • T Mobile
  • Sprint Nextel

... and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.

To end with this theme of innovation, the question I'd like you to consider is - what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.

We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close - I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.

We will speak more about innovation in another posting - for now, don't hesitate to contact me if you have any comments or would like to talk about business consulting in general.

Best,

-Stephen C Campbell






Share this article

0 comments