Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct
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position in terms of the overall business strategy development activities that will determine where the company is going.
The question is, where is the internet to be placed in terms of the development of the corporations marketing strategy and the answer is as a marketing channel.
Channel marketing is a component of the ever popular marketing mix, more commonly known as the 4 P’s and comes under the Promotion and Place P’s :-
- Promotion is for getting the message out to the world at large
- Place is for the channel where the user purchases the product and/or service
For the small business owner and work from home entrepreneur – I have developed the Internet And Direct Marketing blueprint which is an internet marketing training course designed to give the internet marketing entrepreneur the tools to market their product making full use of the internet.
As for the corporates – they should look at the internet in two ways :-
- As a marketing channel to promote the products and services of the organisation
- As a distribution channel from which the end user customer will end up consuming the products/services as developed by the organisation
If you are reading this as a result of you wanting to gain some expertise in making use of the internet as a marketing channel, check out the internet and direct marketing blueprint.
Any thoughts, comments ? get in touch and let me know.
To your Internet Channel Marketing success,
-Stephen C Campbell
