Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy as well as generating new leads into the business, one of the way of doing this is to make use a social media and digital marketing system that connects with clients for your business. These happy customers, in turn, produce more customers by way of positive reviews and word of mouth recommendations – not to mention feeding your bottom line with their repeat business. If you want to build and maintain customer relationships, try these 4 valuable customer retention strategies.

Blogs : Consumers love to keep up with the news. No matter what type of business you run, keeping an updated blog that focuses on your company and industry news will keep your customers interested in your product.

Blogs allow you to reach limitless readers, and they are automatically targeted by searches relevant to your industry or location. You can also use your blog to promote new products, sales, or upcoming events so your customers can stay involved in your business.

Sites like Blogger and WordPress offer beautiful blog templates that are simple to set up and easy to keep updated. Make it easy for your customers and potential customers to follow you online by linking your Facebook, Twitter, or other social media accounts to your blog.

Also, invite your readers to post their comments and make sure you respond to them in a timely manner so your customers feel their opinions are valued.

Loyalty Programs : The majority of any company’s income comes from repeat customers; that’s because it takes more advertising dollars to gain new customers than it does to keep your current ones.

So it only makes sense to focus on retention. Adding value to your existing customer’s experiences will keep them coming back and loyalty programs are an inexpensive way to accomplish this goal.

Discounts or free products will always appeal to customers who love your products and services. Therefore, keep implementing different types of rewards programs should go a long way in generating repeat sales from your existing customers.

Questionnaires & Surveys : Every customer has an opinion and, whether good or bad, they want to share that opinion. Offering questionnaires & surveys to your customers helps them feel involved in your company and lets them express their needs and wants.

When you design and offer surveys to your customers, be sure to show them their opinions are valued by taking steps to implement their suggestions where viable, or by offering to remedy any negative situation they may share with you.

Social Media Marketing

There is no denying social media has an effect on everyone with a computer or smart phone. When you invite your customers to interact with your business through social media accounts like Twitter, FourSquare, or Facebook, you keep your name close at hand while gaining valuable insight into your customer’s needs and wants. Assign one tech-savvy person to manage your media accounts and be sure to encourage your employees to interact with your customers while showing genuine concern for their opinions.

Remember, if you are not retaining your customers, you are losing them. By implementing these 4 valuable customer retention strategies, you will continue to build your business by taking a proactive role in influencing your customer’s desire to stay with you.

The third-quarter growth figure of 6.9 percent, as reported by China’s National Bureau of Statistics, was a decline from the first half of the fiscal year, and the country’s lowest since 2009.

This post is of particular interest to me and brings back memories of consulting and training in China with one of the world’s leading watch designers and manufacturers as they looked to take full advantage of digital marketing to reach their intended target market segments. During the time I spent in Shanghai we indeed discussed macro economic dependencies i.e. China’s GDP growth and how that relates to the amount of money consumers have to spend on good and services related to the client’s core offerings.

SCCSwatchGroup

In relation to our UK Digital Marketing Agency when consulting with clients we attempt to at all times to provide a consultative approach when developing digital marketing and social media campaigns for our clients. It is interesting to note though how many companies and business leaders actually do not take a tops down, market driven, supply & demand approach to …

  • Identifying Target Market Segments
  • Carefully Considering Appropriate Marketing Channels
  • The Category Marketing Positioning Of Their Products/Services

… as more and more of the marketing attention and focus is put into Digital Strategies and often a ‘shot gun’ approach undertaken, it has become more important to look at the viability of the market as dictated by the overall economic growth and this feeds down into what people are able to spend in the marketplace at large.

As China’s economy is seeming to stutter, we will have to wait to see how the knock on effect ripples over into the western economies and as a consequence end up having eight a positive or negative impact on our own business or on the company that we are employees for.

If you are looking for a consultative approach to assisting your company in its go to market digital marketing and social media strategy development get in touch to see how we can assist you in your endeavours.

Regards,

-Stephen C Campbell

With the ever increasing widespread use of the internet for business strategy development, for advertising and for marketing – we attract clients from all over the world and with that prospective clients, as well as those clients who have had some experiences with us can say what they wish to about us – all online. This calls for organisations to be concerned about managing the reputation of their business online.

With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy

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development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet.

In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation …..

[I say this because in many cases directors and CEOs have not fully incorporated

the internet into their daily lives or are not fully conversant with the workings

of the internet and terms such as podcasting, linking, social networking,

linking, article marketing and other relevant terms].

So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :-

  • promotion channel
  • consumption channel

For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing.

I’d like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats.

We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients.

With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple – it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share.

As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions.

As always, I am interested in any thoughts you may have, get in touch if there is anything you’d like to discuss.

To your success,

-Stephen C Campbell

Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct

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position in terms of the overall business strategy development activities that will determine where the company is going.

The question is, where is the internet to be placed in terms of the development of the corporations marketing strategy and the answer is as a marketing channel.

Channel marketing is a component of the ever popular marketing mix, more commonly known as the 4 P’s and comes under the Promotion and Place P’s :-

  1. Promotion is for getting the message out to the world at large
  2. Place is for the channel where the user purchases the product and/or service

For the small business owner and work from home entrepreneur – I have developed the Internet And Direct Marketing blueprint which is an internet marketing training course designed to give the internet marketing entrepreneur the tools to market their product making full use of the internet.

As for the corporates – they should look at the internet in two ways :-

  • As a marketing channel to promote the products and services of the organisation
  • As a distribution channel from which the end user customer will end up consuming the products/services as developed by the organisation

If you are reading this as a result of you wanting to gain some expertise in making use of the internet as a marketing channel, check out the internet and direct marketing blueprint.

Any thoughts, comments ? get in touch and let me know.

To your Internet Channel Marketing success,

-Stephen C Campbell


The question of how to make use of emotional intelligence with businesses is one that is being asked by people found all over the world. It is the seperation of Personal And Self Development from business that it looked at which up until recent years was the way to look at things.

Now of course, we are looking at the most successful leaders and managers [see the book Primal Leadership] and noting that it is something more than their academic accomplishments or their straight line IQ neural connection but; their ability to adapt to and connect with other people.

Emotional Intelligence and the associated Social Intelligence is a critical attribute that is to be embraced by leaders as it is the ability of the manager or leader to get other individuals in the team to execute tasks and to be willing to come up with new ideas.

As we continue to live in this technologically advanced world with organisations looking for the competitive edge, it looks as though this focus on [some say] the more ‘woolly aspects of our skillset could well be the component that sets one manager apart from another.

I’ve felt privileged to have the requisite skillset to be able to combine Business Strategy Development and Self Development skills in order to help organisations and individuals to move foward by first understanding and getting in touch with Emotional & Social Intelligence.

Feel free to contact me should you wish to discuss this or any other business development matter.

Stephen C Campbell

As every small business operating in the bustling economy of London from time to time needs outside help. It seems that it is difficult at time to find a professional management consultant able to go into a business and to help to cut through the clutter and to develop the plans and strategies that are necessary to help take the business to the next level.

There are various skills that are needed for this to happen including background depth of experience as well as an excellent academic record. Although based in the South West of the United Kingdom I have been conducting business in London for the past years and the variety and diversity of businesses make it a rewarding experience. I spoke about business strategy development during my lecture at Cass Business School last year and it is this structure that I continue to work towards when developing strategies within corporations.

If you are looking for outside help and need a qualified london management consultant to come into your organisation and assist in giving structure and direction to the organisation. I’d love to hear from you, as I have been developing core expertise in using the internet as a marketing channel too – this is something that you may well want to incorporate into your organisation.

Thanks for reading – hope to hear from you ….