The function of any business is to service its active set of clients and that is where the area of expertise will lie. In this technology enabled world most companies know that they need to have a website – even though there are many companies out there in the world who still do not even have a website for their business !! Company owners also know that the internet has a big part to play in making sure people actually know about the products and services that they have to offer.

This leads us on to how marketing and the ongoing development of business strategies have changed over time. This leaves business owners with a decision to make, spend the time learning about all of the complexities of pushing the marketing message of their company out to the internet or, bring in outside consultants [such as Stephen C Campbell Consulting] to look at their top level business strategies first, and from thereon look to be able to develop an internet strategy that will incorporate the [more traditional non internet] existing business strategies with what must be done online.

As it stands at the time of writing we are seeing a shift from the dominance of online Search Engine Optimization to that of the ‘votes that any company receives in terms of online reputation and reviews based on the comments and feedback given to the company online by its previous and existing clientele.

We are also seeing a major shift towards mobile, that is to say – the number of people accessing the internet from mobile devices will overtake that of the desktop very soon. So how does the business owner cope with just these two [major] shifts ?? With all that there is to learn in the world of Mobile Apps development and Mobile Optimized Website design, the standard business would have to diver their attention from their core competencies.

At times a company can afford to hire an expert which works at times but very often leaves the company at a disadvantage as this person becomes locked into industry specific activities and modes of operation.

As we run in house strategic level business training in the fields of :-

  • Business To Business Branding
  • Channel Marketing
  • Internet Strategy Development [how to incorporate with existing strategies]

… we have seen our service business grow as more and more companies need the internet marketing based benefits such as

  • Search Engine Optimization
  • Reputation Management and Marketing
  • Mobile Websites Design
  • Text Message Marketing
  • Mobile Apps for Business

… to propel their operations forward. We see the growth in the future of acting as the marketing arm of businesses as we have the inhouse expertise of the core services as well as the know how of blending the online activities with what needs to be done on the internet.

It is what we consider to be exciting times when it comes to our own company’s marketing strategy development as well as what we see when working to build the businesses of the organizations that we partner with.

Looking to make more use of the internet in your business ? do you have a website that was implemented by a designer and you have not yet seen any real changes in your business in terms of …

  • Lead Generation
  • Online Reputation Management
  • Customer Satisfaction Rating

…. then feel free to get in touch with us so we can have a conversation to see how/where we can work with you to help your business grow.

To your marketing strategy development success.

Stephen C Campbell

The brand positioning that a company – no matter what the size, that is if the company happens to be a

  • solopreneur
  • home based business
  • small and medium enterprise all the way up to the
  • corporates

… will have an effect and bearing on how clients view the company when compared to similar organizations who are seen to provide comparable products and services.

We do know that the largest companies have huge marketing departments often with specialists focusing on the positioning in the market place that the company takes – with that said, often the practice is to use outside agencies to develop the positioning strategy.

Smaller companies should focus on the core elements of their brand equity such as :-

  • Awareness
  • Associations
  • Quality

… and drill down into the key components of these categories and allocate appropriate resources from within the organisation to work on those areas that have been identified as being the priority in terms of the overall strategic direction of the organisation.

Constant and regular focus on this and the pushing out into the market place of the message will serve to drive the positioning of the brand in the market place, this will ultimately serve to separate the organisation from the competition, engage with customers and therefore drive revenue.

-Stephen C

channel marketing strategy

Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be continually refining the particular [Distribution] Channel Marketing Strategy used for getting their products from Manufacturer to eventual [Business or Industrial] end user.

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The enclosed video gives an overview of the two day Channel Marketing seminar that I run for corporations. Take a look and get an overview of the whole topic and see if you can pull anything from the video to maybe modify some of the actions currently being pursued in your business.

Any comments ? let me know just hit the contact link above.

Success,

-Stephen C Campbell