Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly.
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As I mentioned earlier, it’s a bad idea to send direct marketing messages. People aren’t going to want to pay for a text message that is nothing but a sales message. That’s why it’s important to provide value in your messages.
Text Message “Subjects” One of the most important things you can do to increase the amount of traffic you get from your text messages is to use really compelling lines to open your message. This is the first thing people will see before they even open the message, so it’s important that the first line be really good.
Think of it as your headline, or like the subject of an email. It needs to grab attention and get people to read the rest of your message. Use a Clear Call-to-Action It’s vital to include a clear call-to-action in every message. You can’t expect people to read your mind. Let them know exactly what you want them to do.
If you want them to visit a web page, tell them to. If you want them to come by your store, give them directions and tell them to come on down. If you want them to reply to your text message, tell them so!
Too many marketers forget to include a call-to-action in their marketing material, and they just sit around wondering why their campaign didn’t work! Don’t forget this incredibly vital component.
Encourage Viral Buzz Viral marketing is something that is incredibly easy to perpetuate in mobile marketing. If you have an offer that is really one-of-a-kind or special in some way, don’t forget to ask people to tell others about it.
It’s very simple for someone to text a message to a friend when they find something interesting, so be sure to encourage this. It will help you get the most out of your text campaigns.
