Today, thousands of savvy business owners are using mobile marketing, or SMS marketing as it is also called, to offer customers promotional programs. The key to success with mobile marketing is based on the principle of choice, meaning that your customers sign up for your program because they actually wish to receive your offers. Marketing just does not get any better than this!
Gone are the days of having to place expensive ads in newspapers with the slim hopes that the right kind of people find and read the ads. Wireless advertising has grown in leaps and bounds the past couple of years and the response rate to this type of advertising is thought to be as high as 50%. There is simply no other medium that provides this type of return. Sweetening the deal is the fact that text advertising is also very easy to track. You can measure the results to determine your exact ROI (return on investment) for every single promotion campaign you run.
In Europe and Asia, cell phones have been widely used for promotion and this trend is gradually catching on in the United States as well. The reason that it has not been done much in the U.S. earlier is due to the fact that it was often impossible to send text messages from one cell phone carrier subscriber to another user who had a different carrier. Thankfully, this technicality has been remedied and business all across the U.S. are finding new and creative ways to effectively grow their brand and increase sales, traffic and customer loyalty through the use of mobile marketing.
With cell phone marketing, you can send coupons to your customers or other promotions you run. You can keep you customers informed of new products and services, and as a result, you should enjoy an increase in business and sales.
Mobile marketing is effective for any type of business that wishes to attract more customers or extend the reach of where their information can go. Since over 90% of all cell phone messages are actually read, you have the assurance knowing that your message is received and read promptly. You can then take it a step further by offering incentive discounts if the offer is acted on in a specified period of time.
If you are experiencing a lack of sales and wish to take your marketing efforts to a whole new level, then by all means consider jumping into the mobile marketing arena. It is the new trend of the future, so the quicker you jump on board the quicker you can gain a strong foothold in your particular field of business.
Any thoughts or comments, feel free to drop me a line.
Stephen C Campbell