In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of
Multi Channel Marketing which is being expected and demanded by the end user customer more and more these days.
So – why Multi Channel Marketing ? It has been shown that many people will not end up purchasing a product until they hear about it through a number of different sources or channels.
This is why it is so important not to focus all your marketing efforts just on one channel, such as :-
- Print Advertising
- or Email
- or even Television Advertising.
There are so many different channels available to you, so it shouldn’t be hard to spread out your marketing efforts through a number of different channels.
Another reason why you should use multi channel marketing is the fact that different channels are likely to reach different people. While some people spend a lot of time on the internet, others don’t even use computers.
Some people throw away direct marketing mail items without even looking at them, while others always look to see what type of deal is being offered.
By using multiple channels you will be able to reach more people overall with your message. Of course you should do some research into your target market before you determine which types of channel marketing to use. You will then be able to find out which channels are more likely to reach the market that you are trying to target.
Online internet and digital methods can be a great way to reach those in younger markets, while more traditional print, radio, and television advertising might be better methods for reaching those that are more elderly.