Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business.  

When working with my clients I work on the pros and cons of niche marketing during the very first session. I work with them closely on their defining their business and developing marketing strategies with a focus on their Ideal Client Profile.

It is indeed critical to define which segment of the market each of your product and service fits into, this in turn will lead to finding, attracting and attaining your target. The reality is that, niche marketing is critical to your business success. 

Thanks for reading, let me know if you have any comments.

Stephen C Campbell

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