This 1 day training course is taken from the Internet Channel Marketing Book, Training Seminar & Consultation Process. The focus is less on the organization and more on outbound internet marketing strategies and tactics. The full Internet Channel Marketing concept video explanation may be found here :- business internet marketing : all workshop attendees receive a copy of the book found on Amazon as you can see to the right.
Glossary
- A look at some of the more technical internet marketing terminology essential for knowing in order to effectively become an internet channel marketing expert.
New Marketing & Your Organization
- Provides an overview of the internet technologies are to be incorporated into your organisation from a strategic perspective.
- It is essential that the internet activities are fused into the existing business strategies in order for them to be effective, we look at what you need to do now for maximum effectiveness.
Old Marketing vs New Media Marketing
- There is a need to blend what worked in the past with the new marketing internet technologies.
- The blend very much depends on your customer segmentation and their preferred methods of communication.
- We explore (the old) Interruption based marketing vs that of (current) Permission based marketing and explore how your organisation is set for the market place’s means of interacting.
Redefining The Marketing Mix
- Business models are built around the 4 P’s of marketing
- The marketing mix consists of Product, Price, Promotion & Place
- Your definition of these components must be modified accordingly in order to cater for the Permission based marketing mindset of today’s customers.
- We examine each component of the Marketing Mix in turn and map this to your business with a view to developing strategy for the convergence of the internet marketing tools in your business.
Search Engine Marketing 101
- Today’s consumers start their purchasing decision with an online search
- We look at the basic of Search Engine Marketing
- When done right this form of marketing can help you to dominate the search engines for both the short and the long term
- What do you need to do in order to ensure that Pages of your website are ranked ?
- We consider :-
- Keyword Research
- On Page Factors
- Off Page Factors
- Linking
- Blogging
- Pinging
- Social Media
- Article Marketing
- Page Rank
- Alexa Rank
… and other relevant factors necessary for the ranking of your website (pages).
Introduction To Paid Advertising (Adwords)
- Why is Pay Per Click important?
- Keyphrase research
- Google Adwords
- Creating a successful Pay Per Click campaign
- Google Analytics
Mobile Marketing & Advertising
- There is a growing trend towards mobile device useage (smart phone & tablet PCs)
- As we enter into the post PC era it is becoming more and more essential for businesses to be able to communicate with clients in the mobile world.
- We consider outbound Mobile Marketing
- Client need to access us efficiently via their mobile devices, mobile optimized websites and portals are becoming an essential part of the marketing strategy for corporations.
- Development of mobile websites are considered, how you can craft yours and what to do when clients visit you through this marketing channel
… In essence, we cover the use of the internet in your business from a strategic perspective. After the most appropriate direction has been mapped out then we can proceed to execute the strategies most appropriate for your target market.
