Corporate internet marketing strategy in line with social media marketing strategies seem to be at the centre of most of the questions I get asked when business leaders are enquiring about my Internet Channel Marketing strategy consulting and seminar delivery that I am currently involved in more and more.
The point is that many executives have been told that they must get involved with Social Media Marketing, that they must immediately get training in this area or else they will get left behind.
This is where I start to explain about the concept of …
Internet Channel Marketing
… or, how to effectively incorporate the marketing tools that the internet give us into existing and new business strategies. Internet Channel Marketing is centred around the fact that the internet is but another channel to marketing. I say ‘yet another with the thought in mind that it is a very powerful channel.
We all know that marketing channels are there to enable us to :-
- Effectively promote our products our services to current and potential end user clients
- Effectively deliver our products and services to those who choose to purchase from us
… so coming back to Internet Channel Marketing : we like to highlight the fact that there are many tools within the complete internet marketing tools box to enable us to accomplish our channel marketing objectives.
Internet Channel Marketing gives us access to :-
- Blogging
- Podcasting
- Social Media
- Micro Blogging
- Article Marketing
- Forums
- Directories
- Joint Venture Marketing
- Search Engine Marketing
- Affiliate Marketing
…. and the list could go on and on. Effectively using the internet for marketing means that we will use the combination of the above that adequately suits our business in terms of the ..
- Marketing category of our products and services
- Market Segment of our target end user clients
… this may mean that we use mainly Blogging, Podcasting or Article Marketing or it may be the case that Social Media Marketing as a key part of our Channel Marketing Strategy.
That is the essence of Internet Channel Marketing where we instruct clients on the marketing tools available to them from the internet and how to effectively use these tools to effect the execution of their business strategies.
This is why I believe it is not the best advice to push companies and executives headlong into throwing money at Social Media when it may be that their target market may be better suites to blogging internet strategies.
As I work with more and more clients on a global basis and apply my consulting skills in different industries, feel free to get in touch if you think I could be of assistance to your in your business endeavours – no matter where you may be in the world, remember the world is flat !! we would be working together face to face in a matter of days.
Hope you found this useful, any questions or comments – feel free to let me know.
To your business success,
-Stephen C Campbell [Shanghai, China]
