marketing training programs and providers

Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation. [display_podcast] In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed Continue Reading…

marketing strategy consulting

We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as [display_podcast] companies look to get into new Continue Reading…

Business Testimonial – Massage Therapist

I worked with Lisa Porter of  http://www.Armonioso.co.uk/ developing the complete messaging … [display_podcast] … and Business MarketingStrategy development – we covered development of appropriate Marketing Channels, Segmentaiton of the Market from both a Demographic and Psychographics perspective as well as working on which Category of the Marketing Lisa’s business would be operating in. Some months Continue Reading…

Types Of Start Up Businesses II

It can be easy to jump into the service aspect of your new business and allow some of the paperwork and legal decisions to fall by the wayside. After all, you are in business to take care of your customers and market your product and service in the most appropriate marketing niche http://www.winningintheniche.com/.  Ultimately legal processes Continue Reading…

Diversity, Management, The Marketplace & Bottomline Profits III

This is the final post on this topic on this critical topic of Diversity with the workplace. The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the Continue Reading…

Diversity, Management, The Marketplace & Bottomline Profits II

It is indeed beneficial to all involved to view Diversity in this unemotional fashion i.e. having the best people in the best positions to make the best decisions for the company. This is indeed one of the many challenges facing management today when faced with developing, marketing and delivering products and services to a diverse Continue Reading…

Diversity, Management, The Marketplace And Bottomline Profits

At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as Continue Reading…