… on Thurs 26th anf Fri 27th November 2009.

I conducted Business Strategy Consultations for many businesses, however in particular we worked with www.InMarketingConsultancy.com who was ably represented by Rosamaria Reig.

The company works to assist Spanish based companies to conduct business in the UK and also those UK based organisations who need marketing expertise to be able to operate and sell in the Spanish market.

Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-

• Use your blog to build your brand online
• All top sports people, politicians, celebrities use blogs
• Use your blog to promote your expertise
• Use your blog to give relevant content to the world reinforcing your brand

Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.

-Stephen C Campbell

Key points :-

• Branding is a key component of a company’s marketing strategy
• Consider what your brand is
• Determine how you will communicate your brand to the world at large
• Ponder your brand as the business owner
• Consider the brand of the company as seperate and distinct from your personal brand

Making using of a business consultant certainly does not mean that one does not have the requisite skills to run their business.

One of the main advantages to using a strategic business specialist is that they can take a look at ones business with a critical eye and help one fine tune it. They can help to see what can be improved with the operations and what needs to be changed.

The fact is that the advice that will be given by using a specialist strategic visionary and expert business marketing consultant may not always easy to hear, but the advice may help to advance ones company.

Taking the steps to hiring a strategic business consultant really goes on to help people see that the business owner cares enough about their company to actually go and ask another person, that is someone who is more experienced and knowledgeable, how it can run more smoothly and how they can improve upon the operations.

When we analyse some of the reasons why the smaller companies fail, we can see that the reasons can be put down to to lack of a strategic business plan to follow. Getting outside help can assist move the operation forward in the right direction.

So in summary, with the use of the internet one is now able to get expert from the other side of the globe, so do not let anything act as a barrier or hindrance. Make mentoring and coaching something as a matter of course that you have as a part of your business’ overall strategy and direction.

Any thoughts or comments please get in touch and let me know if there is anything I can do to help you with the direction of your business.

-Stephen C Campbell

It is a matter of course that businesses will continue to make use of the skills of strategic business and marketing consultants. We see this on a constant basis with the larger corporates filling in the gaps of knowledge and skills as a matter of course by hiring in professionals who are skilled in specific areas that are needed by the company at any given point in time.

When it comes to dealing with some of the smaller companies we see that it is not uncommon for those business owners being wary of hiring in business consultants, for many and varied reasons including the fact that they feel inadequate and not in charge of all of skills required to run their company.

We know that that is really the wrong view to take, and in actuality that view is really far from the truth. As mentioned above there are many very successful people in business who use business consultants to help them amongst other things to develop their niche marketing strategies. The thing about these specialists is that they can take a look at your business with an unbiased and impartial view. These specialist should be looked upon as an editor of a newspaper. When people write articles for the newspaper, often they cannot see the mistakes that they have made. The editor takes the article and fine tunes it to look and read the very best that it can.

… More on this in this business marketing strategy post

In my consulting work – I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.

Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.

So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.

Also, you should start to produce material via your blog – setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.

This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.

If there is anything we can do to help you on your way – get in touch, also interested in any comments you may have.

Stephen C Cambbell
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Yes it is true, I am now officially an Amazon author with my first product recently listed on their site. See http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA for further details.

The product is a no-frills, and straight-to-the-point marketing book. This short, 24-hour get-up-and-go product. It is designed to help you start making money on-line and using other methods. Practical marketing only has a few keypoints. We hammer home everything you need to get started – SUCCESSFULLY!

Check it out at http://www.amazon.com/exec/obidos/ASIN/B0018RKXLA, buy a copy and please leave a review. That’s another goal accomplished – now on to the next.

Best to you,

-StephenC

We have the world class expertise to create information products (we have many, many of our own) and to drive traffic to the website. Below is an example of one of the products we have created for ourselve in a ever growing and popular market niche :- (for the best clarity watch the video by clicking here [it may well take some time to load])

As I mention business strategy, that leads me on to another point – most of the small businesses I come across have no business plan or marketing strategy. At times company’s may put a basic plan together in order to get money from the banks but this is not the same as having a coherent market focussed business strategy dealing with components such as :-

• Ideal Client Profile
• Channel Strategies
• Branding
• Category Marketing

…. and the list can go on. I cover this and more when I work with clients and even provide a service where we create information products which are complimentary to their core ‘bricks and mortar’ business and give them the strategies to bring visitors to their main and auxiliary websites. After all, what is the point in having a website if noone ever visits the site to see what you have to offer ?