business internet sales & marketing consulting strategies

business internet sales & marketing consulting strategies » Business Consulting http://www.stephenccampbell.com sales, business, internet consulting marketing strategies Thu, 15 Dec 2011 12:20:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 2006-2007 admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) admin@stephenccampbell.com (Stephen C Campbell MBA, MSc, MCIM) 1440 http://www.stephenccampbell.com/wp-content/plugins/podpress/images/SCC-podpress2.jpg business internet sales & marketing consulting strategies » Business Consulting http://www.stephenccampbell.com 144 144 Stephen C Campbell\'s business internet marketing strategy podcasts Business Internet Marketing Strategy podcasts read by Stephen C Campbell business, strategy, consulting, internet, marketing, tactics, distribution, channel Stephen C Campbell MBA, MSc, MCIM Stephen C Campbell MBA, MSc, MCIM admin@stephenccampbell.com no no business coaching and consulting http://www.stephenccampbell.com/business-coaching-and-consulting/ http://www.stephenccampbell.com/business-coaching-and-consulting/#comments Tue, 07 Dec 2010 17:20:08 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=661

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]]> http://www.stephenccampbell.com/business-coaching-and-consulting/feed/ 0 0:00:01 As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the ... As an external [not associated to or connected to any one company] business strategy consultant I am frequently asked about the need for and the process of business coaching and consulting. It is always interesting for me to look at some of the differences and attitudes towards using a business consultant between the larger corporates and some of the small solo preneur run businesses and small and medium enterprises. Perhaps the first thing to note is the value and perspective that an external skilled consultant can bring to any enterprise can be quantified in terms of thousands if not hundreds of thousands of $$$$s in increased revenue. This is can be determined by ... taking in new customers doing more business with current customers going into new market segments developing new geographic regions ... and so on and so forth. It is often the case that indeed it is the perspective that the external consultant brings to the organisation that propels it forward. This can be illustrated thus - you have a number of executives that have been working in their industry for 10, 15 or 20+ years. They know their business inside out and are, very successful. Yet when a skilled business strategy consultant comes and works on their business - they are able to see things in the business that the seasoned professional were unable to see. The point I am making is that sometimes the familiarity of doing things over and over again can become a weakness of the business. If you are thinking of giving your business a kickstart, need some fresh thinking and perspective - think whether or not the collection of professionals within the organisation are able to drive the business in the direction that it requires. Also think about the value that having a skilled and fresh perspective in a coaching, consulting, mentoring and facilitating capacity could have on the business in general. Any thoughts or comments ? Feel free to get in touch - just follow think link. -Stephen C Campbell // < ![CDATA[ // < ![CDATA[ var LEO_HIGHLIGHTS_INFINITE_LOOP_COUNT = 300; var LEO_HIGHLIGHTS_MAX_HIGHLIGHTS = 50; var LEO_HIGHLIGHTS_IFRAME_TOP_ID = "leoHighlights_top_iframe"; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_ID = "leoHighlights_bottom_iframe"; var LEO_HIGHLIGHTS_IFRAME_DIV_ID = "leoHighlights_iframe_modal_div_container"; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_COLLAPSED_HEIGHT = 391; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOTAL_EXPANDED_HEIGHT = 665; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_X = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_POS_Y = 0; var LEO_HIGHLIGHTS_IFRAME_TOP_WIDTH = 520; var LEO_HIGHLIGHTS_IFRAME_TOP_HEIGHT = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_X = 96; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_POS_Y = 294; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_COLLAPSED_HEIGHT = 97; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_WIDTH = 425; var LEO_HIGHLIGHTS_IFRAME_BOTTOM_EXPANDED_HEIGHT = 371; var LEO_HIGHLIGHTS_SHOW_DELAY_MS = 300; var LEO_HIGHLIGHTS_HIDE_DELAY_MS = 750; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_DEFAULT = "transparent none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_BACKGROUND_STYLE_HOVER = "rgb(245, 245, 0) none repeat scroll 0% 0%"; var LEO_HIGHLIGHTS_ROVER_TAG = "711-36858-13496-14"; createInlineScriptElement("var%20LEO_HIGHLIGHTS_DEBUG%20%3D%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20%20false%3B%0Avar%20LEO_HIGHLIGHTS_DEBUG_POS%20%3D%20%20%20%20%20%20%20%20%20%20%20%20%20%20... business branding, Business Consulting, Business Innovation, business strategy, digital internet marketing, multi channel marketing, organizational effectiveness, sales and marketing Stephen C Campbell MBA, MSc, MCIM no no Business Testimonial – Business Consulting http://www.stephenccampbell.com/business-testimonial-business-consulting/ http://www.stephenccampbell.com/business-testimonial-business-consulting/#comments Fri, 11 Dec 2009 13:13:56 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=414

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]]> http://www.stephenccampbell.com/business-testimonial-business-consulting/feed/ 0 0:00:01 I was priveleged to act as a resident Business Consultant at the latest BStartup show at Olympia which took place ... ... on Thurs 26th anf ... I was priveleged to act as a resident Business Consultant at the latest BStartup show at Olympia which took place ... ... on Thurs 26th anf Fri 27th November 2009. I conducted Business Strategy Consultations for many businesses, however in particular we worked with www.InMarketingConsultancy.com who was ably represented by Rosamaria Reig. The company works to assist Spanish based companies to conduct business in the UK and also those UK based organisations who need marketing expertise to be able to operate and sell in the Spanish market. Business Consulting, business strategy, london business, testimonial post Stephen C Campbell MBA, MSc, MCIM no no Blogs & Your Business – Use Them Strategically http://www.stephenccampbell.com/blogs-your-business-use-them-strategically/ http://www.stephenccampbell.com/blogs-your-business-use-them-strategically/#comments Fri, 30 Jan 2009 11:24:41 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=242

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]]> http://www.stephenccampbell.com/blogs-your-business-use-them-strategically/feed/ 0 0:00:01 Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a 'standard website, blogs are in nature dynamic ... Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a 'standard website, blogs are in nature dynamic with frequently changing content and is a vehicle that is used strategically to drive business and branding. Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :- Use your blog to build your brand online All top sports people, politicians, celebrities use blogs Use your blog to promote your expertise Use your blog to give relevant content to the world reinforcing your brand Making use of the new technologies which includes blogging should be an integral part of any company's ongoing marketing strategy; starting today - make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we'll see how we can help you on your way. -Stephen C Campbell advertising, blogging, bristol business, Business Consulting, business strategy, Internet Marketing Stephen C Campbell MBA, MSc, MCIM no no Cass Business School Business Strategy Presentation i http://www.stephenccampbell.com/cass-business-school-business-strategy-presentation-i/ http://www.stephenccampbell.com/cass-business-school-business-strategy-presentation-i/#comments Tue, 16 Dec 2008 11:55:47 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=203

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]]> http://www.stephenccampbell.com/cass-business-school-business-strategy-presentation-i/feed/ 0 0:00:01 At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I ... At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here - let me know what you think Key points :- Branding is a key component of a company's marketing strategy Consider what your brand is Determine how you will communicate your brand to the world at large Ponder your brand as the business owner Consider the brand of the company as seperate and distinct from your personal brand Business Consulting, business strategy, Internet Marketing, Uncategorized Stephen C Campbell MBA, MSc, MCIM no no Business Consulting Can Help Your Small Business Part II http://www.stephenccampbell.com/business-consulting-can-help-your-small-business-part-ii/ http://www.stephenccampbell.com/business-consulting-can-help-your-small-business-part-ii/#comments Sat, 06 Dec 2008 15:01:29 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=194

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]]> http://www.stephenccampbell.com/business-consulting-can-help-your-small-business-part-ii/feed/ 1 Business Consulting Can Help Your Small Business Part I http://www.stephenccampbell.com/business-consulting-can-help-your-small-business-part-i/ http://www.stephenccampbell.com/business-consulting-can-help-your-small-business-part-i/#comments Thu, 27 Nov 2008 05:03:18 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=192

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]]> http://www.stephenccampbell.com/business-consulting-can-help-your-small-business-part-i/feed/ 0 The internet as a Branding Machine for businesses http://www.stephenccampbell.com/the-internet-as-a-branding-machine-for-businesses/ http://www.stephenccampbell.com/the-internet-as-a-branding-machine-for-businesses/#comments Mon, 14 Jul 2008 15:46:00 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=163

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]]> http://www.stephenccampbell.com/the-internet-as-a-branding-machine-for-businesses/feed/ 0 Stephen C Campbell – Amazon Author http://www.stephenccampbell.com/stephen-c-campbell-amazon-author/ http://www.stephenccampbell.com/stephen-c-campbell-amazon-author/#comments Wed, 07 May 2008 11:16:57 +0000 Stephen C Campbell http://www.stephenccampbell.com/?p=158

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]]> http://www.stephenccampbell.com/stephen-c-campbell-amazon-author/feed/ 2 Internet Presence Should Be Part Of Company’s Overall Business Strategy http://www.stephenccampbell.com/internet-presence-should-be-part-of-companys-overall-business-strategy/ http://www.stephenccampbell.com/internet-presence-should-be-part-of-companys-overall-business-strategy/#comments Sat, 15 Mar 2008 18:52:54 +0000 Stephen C Campbell http://www.stephenccampbell.com/business-consulting/internet-presence-should-be-part-of-companys-overall-business-strategy

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]]> http://www.stephenccampbell.com/internet-presence-should-be-part-of-companys-overall-business-strategy/feed/ 1 0:00:01 More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work ... More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work for. The point that I work to get across to clients is that they should be using their internet presence to act as equity for their business. What do I mean by this ? Well, most companies (small work from home businesses as well as the large corporates !!) may well have a website but it actually serves no purpose in terms of acting as realy equity for the business. In many cases the website actually received no or very little traffic as the business owner's concern is with having a website as opposed to incorporating the internet presence into the overall company's business strategy. We have the world class expertise to create information products (we have many, many of our own) and to drive traffic to the website. Below is an example of one of the products we have created for ourselve in a ever growing and popular market niche :- (for the best clarity watch the video by clicking here [it may well take some time to load]) As I mention business strategy, that leads me on to another point - most of the small businesses I come across have no business plan or marketing strategy. At times company's may put a basic plan together in order to get money from the banks but this is not the same as having a coherent market focussed business strategy dealing with components such as :- Ideal Client Profile Channel Strategies Branding Category Marketing .... and the list can go on. I cover this and more when I work with clients and even provide a service where we create information products which are complimentary to their core 'bricks and mortar' business and give them the strategies to bring visitors to their main and auxiliary websites. After all, what is the point in having a website if noone ever visits the site to see what you have to offer ? Business Consulting, business strategy, Internet Marketing, marketing, small business Stephen C Campbell MBA, MSc, MCIM no no