BT Group’s takeover of mobile phone network EE has been provisionally cleared by the Competition and Markets Authority (CMA). The CMA said the £12.5bn deal, first announced in February, was “not expected to result in a substantial lessening of competition” in the UK”. BT shares were up 3% at midday in the wake of the CMA statement. The deal is set to create a communications giant covering fixed-line phones, broadband, mobile and TV. The takeover more than trebles BT’s retail customers adding the 10 million it already had to EE’s 24.5 million direct mobile subscribers.

This causes us to look at things from a digital marketing agency perspective in relation to the development of digital marketing channels and in particular the adoption of mobile marketing strategies as we see the widespread use of technology, mobile devices and smart phones. The business fundamental of Channel marketing looks at the avenues that any company will adopt to connect with target market customers, with EE’s customer base added to BT’s technology one can imagine how the mobile marketing channel will become more and more refined from that which we see today.

The continued adoption of the faster 4G network allows effortless usage of …..
Video marketing
Podcasting
Images
Social media marketing
SMS text message marketing

….. all of which for the most part are accessed via the mobile devices of the consumer at large, this in turn is presenting the opportunity for companies to develop and execute specific marketing strategies that have been targeted for the mobile devices.
Whether the business that you run or work for is looking to develop specific marketing strategies that are focused around mobile, for sure the more targeted the marketing strategy is the more success and effectiveness will result from the marketing campaigns whether they be for lead generation, brand building, immediate purchase leading to the growth of the company in terms of market awareness and revenue growth.

With the ongoing and increasing widespread use of the internet it is clear from a corporate business strategy

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development perspective that the development of any corporate business marketing strategy now has to incorporate the useage of the internet.

In terms of the development of the corporate business strategy it is critical for the executives to enable the organisation …..

[I say this because in many cases directors and CEOs have not fully incorporated

the internet into their daily lives or are not fully conversant with the workings

of the internet and terms such as podcasting, linking, social networking,

linking, article marketing and other relevant terms].

So, back to the development of the corporate business marketing strategies. In the director level meetings I recommend putting the internet on the agenda and taking it into consideration in terms of a :-

  • promotion channel
  • consumption channel

For those of you marketing executives reading, you will of course know that these are from the field of study known as channel marketing.

I’d like to suggest that you as the corporate marketing executive first focus on the promotion part of the strategy using the internet and then move on to what products and services can be created in order to enable the target end user client to first pay for the products and services online and secondly to be able to consume the offerings of the organisation in digital formats.

We will come back and revisit the channel marketing perspective in a later post but corporate executives really need to embrace the fact that we are near the start of the internet age in terms of connecting to and communicating with potential clients.

With broadband internet connectivity, tv internet, smart phones, tablet computers and the conditioning of the market place to purchase online by some of the largest and best known companies such as tesco and apple – it is those organisations that fully embrace the use of the new technologies to engage with [potential] clients that will flourish and maximise their chances of optimum market share.

As I move the focus of my seminar training, consulting and coaching more to my corporate roots these are these are some of the points that come up time and time again in discussions.

As always, I am interested in any thoughts you may have, get in touch if there is anything you’d like to discuss.

To your success,

-Stephen C Campbell

It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis

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there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user is taken up in distribution channel management and dynamics and; this is an area that I spend a lot of time consulting in. However, with that said the internet is being used to assist with distribution channel management as well as in pushing products through various other channels to get to the end user.

So what should companies [large and small] do in order to get going with fully incorporating the internet into their overall business marketing strategies ?? I would advise to stop and consider two aspects :-

  • The internet as a promotion channel
  • The internet as a consumption channel

That is to say, ensure that there are two distinct strategies on the table for tackling how the organisation communicates with the end user in order to get the message of the product and/or service out to the world at large using the internet. Second, consider how existing products/service may be modified in order to allow the user customer to sample or fully consume the company’s offerings via the internet.

These are but two of the items that I consider when going through the thought process of developing a marketing strategy and using the internet as a primary marketing channel.

Any thoughts / comments / want me to help to your business ?

Feel free to get in touch ?

-Stephen C Campbell

As we all know, business strategies rank as one of the most searched phrases of all time in any given search engine. This is due to the fact that most of us are desperate enough to try all kinds of business strategies.

After all, business strategies help us ensure that our business is running well, and that they are the best they can be. Business strategies help us maximize the profit, while helping us with the budgeting and give us tips on how to set up a business and as well as how to maintain it.

This article will focus on business strategies for small businesses, that’s because, they are pretty common.

  • One of the more effective business strategies, for small and even big businesses, is be creative. Do not just stick with the common small business located in your area. Be creative. Think of a business that you can start with a small budget, but you can gradually upgrade and will be profitable. Typing jobs are okay. You can also set-up a printing shop.
  • Be wary of your surroundings. Take note of the other small business located in your area. Write all of them down, and see which are the most common, which have the most customers and hence, most profit, and which are the least common. This list will help you on what kind of small business that you should set up.
  • Be courteous, kind and friendly with your customers. If you have already setup your small business, doing all these three things I’ve mentioned will make sure that your customers will be coming back to you because of your pleasing personality. It also helps to always interact with your customers.
  • Do more than what is expected. Give your all. Give it your 110%. This is because doing more than what is expected will make sure that your customers will be pleased with your works. This is important in printing shops, typing jobs and even small business related to food.

 

Taking note of these seemingly simple action points will serve you well as you look to take your business forward.

 

 

 

As this was written years ago I was in the middle of preparing material to deliver corporate business strategy training and was preparing to cover social media marketing strategies as social media marketing strategy for business is very topical these days and becoming more of an important marketing channel for companies both large and small and from varying market sectors.

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The case in point is that when many corporations look to make use of the new technologies – there is very often confusion and overwhelm in terms of which direction to follow; which tools to use, how often etc. Shall they use :-

  • Blogs
  • Search Engines
  • News Engines
  • Other Websites
  • Micro Blogging
  • Peer Reviews
  • Feeds

…. and the list could go on and on. It is unfortunate that at times the key message and brand communication of the corporation is thrown out as companies dive into making use of social media for business.

The key lesson, learning or take away point is to put critical focus on the organisation’s message from this strategic approach you should be able to determine which of the hundreds of platforms are most suitable for you to both communicate your message and to [most importantly] listen to what current and prospective clients have to say.

As we roll out our strategic seminars that focus on combining the new technologies with ‘traditional existing business marketing strategies – do get in touch if you’d like us to deliver at your venue [no matter where you are in the world] or work remotely to help you shape your strategies.

I update this post in April 2015 and the video above being recorded at the beginning of the day as I prepare to deliver a Strategic Social Media Marketing consulting and training seminar as the company I was hired by look to enhance their presence within the social media networks.

You will see from the video that there is a focus on Channel Marketing, as I approach this topic we have many channels that businesses use to interface with the market such as Telephone, Radio, Direct Mail and of course the Digital Marketing Channel, we can then further segment this channel to market to get down to the Social Media Marketing channel. In consulting I do stress the point that the other channels to market as appropriate need to be interfaced with, and we recommend an integrated approach tying in e.g. Direct Mail and the Telephone with the Social Media Marketing activities.

Whatever final plan is implemented depends of course on the market sector being operated within and the specific needs of the business in question, there is no ‘cookie cutter’ approach, therefore we adopt a strategic digital marketing and social media approach when advising and working with businesses and we suggest you take the same approach when embarking on looking at and refining your own company’s digital marketing and social media strategies.

Thanks for reading,

Stephen C Campbell

top ten business books

As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …

  • Technology
  • Frequently Manufactured Consumer Goods
  • Beauty
  • Health and Wellness

                                      … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …

  • Fujitsu
  • NEC
  • JC Decaux
  • Proctor and Gamble
  • Amazing Harmony
  • Hewlett Packard
  • British Telecommunications

                                   …. and conducting business with these companies in countries including …

  • United States
  • France
  • Germany
  • United Kingdom
  • Switzerland
  • Japan
  • South Korea
  • Hong Kong
  • Taiwan

                                    … as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …

  • Channel Marketing
  • Ideal Client Profiling
  • Marketing Segmentation
  • Pricing Strategies

                            …. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here  is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.

Stephen C Campbell

 


Name Company Notes
 Jay Abraham

jay abraham

9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times

 

Stephen Pierce

stephen pierce A great resource from someone who has been there and done it – from nothing
 David Abingdon

david abingdon a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
 Abigail M. Thernstrom

 

Abigail M. Thernstrom The racial gap in academic performance between whites and Asians, on the one hand, and Latinos and blacks, on the other hand, is America’s most urgent educational problem.
Dan Kennedy

Dan Kennedy Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs
 

H W Brands

H W Brands Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey
Peter Drucker

Peter Drucker The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
David Sandler

David Sandler The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Richard Branson

Richard Branson In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.
 W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant



I consulted with a company operating largely in the Construction, Project Management industry …

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… here in the UK; we worked over the phone after I review their Business Marketing Strategies in line with their website and overall internet presence [having a website does not mean that one has any presence on the internet !!]. I include a brief transcription of some of the feedback I received from one of the key decision makers.

Many thanks for the time you gave [our company] to review our existing web site and business. You very quickly appreciated our business needs and challenges without a lot of input and this maximised the time allotted to the tasks.

Your suggestions for improvements hit the right spots and has generated some new vigor around our marketing strategy.

The idea of being global in our offering was especially refreshing and could really have an impact. Thank you and we look forward to working with you again.

Peter Grear  – http://www.sabianltd.co.uk/

I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

  • If your message is not clear
  • If you have not defined your key Marketing Segments
  • If you have not identified the most appropriate Channels To Market
  • If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

Find below a recording of a [short] interview / discussion I took part in this morning reviewing

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some of the latest news items in line with the importance of businesses adopting specific

Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.

Four main topic areas :-

  • Bing [microsoft’s new search engine]
  • Royal Mail [impending partial privitisation which normally leads to job losses]
  • The Apprentice [Yasmina will be working in AMScreen – digital advertising within the NHS]
  • Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]

With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.

When we look at various companies and businesses that are found throughout the world – many people go on and wonder what it takes for those companies to keep major market shares and keep their brands at the forefront of the end user customers. After analysis we can be sure that it is down to significant and quality sales and marketing strategies that are developed and executed that can account for the success of those businesses.

With the widespread use of the internet, the use of a coherent business marketing strategy and of technologies – there is no reason why small work from home business cannot get hold of the very same go to market business strategies that are used by some of the most successful companies.

There seems to be no shortage of small business marketing ideas from which to choose from and with the state of the economies we see that there is a growing number of people who are looking to make their dreams come true their small work from home business. Some of the small business marketing strategies that have to be considered are in the area of niche marketing. This is an area that is not understood by many business owners and yet, when it is understood we can see remarkable increases in the fortunes of any business.

… more on this in the next post : let me know what you think.